50th Birthday Candles

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months

159K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

11.3%

Market size, estimated

$141Ka year

Peak month

March1.6× the quietest month

Top search term

50th birthday candles31K searches a year

Listings sell for $7.88 on average, from $3.97 to $16.58. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $7.88 that is $2K to $4K a year per listing.

Average price

$7.88under the $15 to $100 sweet spot

Price range

$3.97–$16.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

1.7%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #436 within Candles. It carries 1,470 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

3.8%

Average rank

#436in Candles

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,470per listing

Listings tracked

43

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

4Amazon's first-year sales bar

Average brand age

28 months