Skip to content

50 Lbs Weighted Blanket

Fail

Buyers convert on only 0.2% of searches, so 50 Lbs Weighted Blanket is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$11K/yr64K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
62%top-5 click share · 10 brands · 15 sellers

Flapen Score

50 Lbs Weighted Blanket against its category

The dotted line is the Home & Kitchen average. Past it, 50 Lbs Weighted Blanket is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 50 Lbs Weighted Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for 50 Lbs Weighted Blanket 64K times last year and spent an estimated $11K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
0.2%
Market size, estimated
$11Ka year
Peak month
December3.8× the quietest month
Top search term
weighted blanket 50 lbs14K searches a year

02 · Price

A sale here is worth $104.45.

Listings sell for $104.45 on average, from $25.85 to $158.17. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $104.45 that is $0 to $10K a year per listing.

Average price
$104.45above the $15 to $100 sweet spot
Price range
$25.85–$158.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #90 within Weighted Blankets. It carries 4,890 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
10.2%
Average rank
#90in Weighted Blankets
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,890per listing
Listings tracked
19

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top 50 Lbs Weighted Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

15

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Brand 155%
  • Brand 211%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

50 Lbs Weighted Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top 50 Lbs Weighted Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weighted blanket 50 lbs14K/yr
  • 50 pound weighted blanket11K/yr
  • 50lb weighted blanket10K/yr
  • 50 lb weighted blanket10K/yr
  • 100 pound weighted blanket7K/yr
  • 50 lbs weighted blanket4K/yr
  • 70 pound weighted blanket8K/yr

Reviews and returns

What reviews say buyers love and hate about 50 Lbs Weighted Blanket

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Sleep Quality”
11%of negative reviews mention “Weight Heavy”
4.5%of orders come back
“Heavy stuff”
A buyer, on “Weight Heavy”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 50 Lbs Weighted Blanket questions

Answered from the same tracked data.