How competitive is the 5 Picture Frame niche on Amazon United States?

20 brands and 28 sellers compete in 5 Picture Frame on Amazon United States. The top 5 5 Picture Frame products take 55% of clicks and its top 5 brands hold 65% of demand.

What do buyers complain about in 5 Picture Frame?

5 Picture Frame buyers on Amazon United States complain most about Quality-Overall, Frame Quality, Material Quality, the themes mined from the niche's reviews. Its return rate is 2.9%.

What does it cost to enter the 5 Picture Frame niche?

5 Picture Frame sells for $17.68 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $7.43–$32.48. The average incumbent carries 1,053 reviews — the moat a new listing must climb.

5 Picture Frame

5 Picture Frame shows a sweet-spot price point ($17.68 avg), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49

This niche Category average · 11,240 niches

Is 5 Picture Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 5 Picture Frame is a $55K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

5 Picture Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +27.1% over the last 90 days and 5.2% of searches end in a purchase.

$55K

revenue / yr

Units sold / yr4K

Search volume / yr+27.1%60K

Conversion rate5.2%

Avg price$17.68

Who owns the niche?

The top 5 brands hold 65% of demand, so 35% of the market is open.

35%

open market share

Brands · sellers20 · 28

Top-5 product click share55%

Open market35%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top 5 Picture Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Americanflat 4x6 Collage Picture Frame with Shatter-Resistant Glass - Fits Four 4x6 Photos or Use as One 8x20 Picture Frame - Signature Collection - Collage Frames for Wall Display - Black

Price: $17.23
Rating: 4.7/5
Reviews: 1,531
Age: 10y ago

WARM&LOVE 4 Picture Frame 4x6 Four Folding Hinged Photo Frames Rustic Wood Desk Family Photo Collage Stand Vertical on Tabletop for Birthday Family Lover Gift (Black)

Price: $8.67
Rating: 4.5/5
Reviews: 496
Age: 2y ago

Fxojyvo 4x6 Collage Frame Display 4x6 Photos 4 Openings with Collage Mat

Price: $7.97
Rating: 4.6/5
Reviews: 510
Age: 2y ago

Malden International Designs Collage Picture Frame for Wall Holds Four Photos : 2-6x4 and 2-4x6 Inch - Black Plastic Wall Decor for the Home

Price: $11.34
Rating: 4.3/5
Reviews: 4,744
Age: 12y ago

MELANNCO 8-Opening Collage Picture Frame for Wall Holds Eight 4x6 Photos Black Plastic Horizontal or Vertical Hanging 23.5 x 11.5 Inches

Price: $17.89
Rating: 4.4/5
Reviews: 7,474
Age: 8y ago

Newest

by launch date

Srtvietae 4x6 Collage Picture Frames Multiple Photo Frame Collage for 4 Pcs 4 x 6 Photos Wall Hanging or Tabletop Lightweight Frame for Wall Decor Black 1 Pack

Price: $7.43
Rating: 3.8/5
Reviews: 72
Age: 8mo ago

THKRLOF 4x6 Picture Frames Collage 1 Pack 4 Opening Multi Family Photo Collage Frames with Real Glass for Wall Hanging or Tabletop White

Price: $20.77
Rating: 4.5/5
Reviews: 47
Age: 10mo ago

decorUhome 4 4x6 Picture frames Collage Wall Decor with Mat P06820BN

Price: $24.07
Rating: 4.4/5
Reviews: 479
Age: 1y ago

Golden State Art 4x6 Collage Picture Frame - Solid Wood with Real Glass - Multi Picture Frame for (4) 4x6 Photos or One 9.5x13.5 Print - Rounded Corner Design - Collage Wall Decor - Brown

Price: $24.51
Rating: 4.7/5
Reviews: 62
Age: 1y ago

SZYUU 4x6 Collage Picture Frame Wooden Frame with Real Glass 4 Opening

Price: $23.81
Rating: 4.6/5
Reviews: 94
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

30%

Americanflat25%
WARM&LOVE14%
Fxojyvo11%
Malden10%
MELANNCO5%
Golden State Art4%

5 Picture Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR5.2%Products29Brands20Top 5 Brands65%OOS Rate4.5%Rating4.5★Reviews1,053Avg BSR#802

Peak months: Dec · busiest ÷ quietest = 2.6×

Top 5 Picture Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

4 picture frame collage 4x622K/yr +24.7%4.9% conv.
8 picture frame collage 4x611K/yr +25.5%2.3% conv.
4 picture collage frame9K/yr +49.4%2.3% conv.
4 photo frame 4x68K/yr +46.1%4.6% conv.
4 4x6 picture frame collage7K/yr -13.9%5.7% conv.
4 opening 4x6 picture frame3K/yr +30.1%3.7% conv.

What reviews say buyers love and hate about 5 Picture Frame

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Frame Quality30%

“Sturdy frame”

Value For Money13%

“Good value”

Quality-Overall9%

“Beautiful Quality & Exactly as Pictured”

Advertised Vs Actual Product7%

“As described”

Size-Overall5%

“Fit my needs perfectly”

What buyers complain about

66% of reviews

Quality-Overall18%

“Not as good quality as I was expecting”

Frame Quality14%

“the frame cracked”

Material Quality10%

“The material is plastic”

Advertised Vs Actual Product6%

“Description was deceptive”

Strength5%

“could crack if forced”

5 Picture Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

45%

2Size-Overall

20%

3Advertised Vs Actual Product

4Quality-Overall

5Value For Money

Common 5 Picture Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 5 Picture Frame 50/100 on Amazon United States — Worth a look. The niche generates $55K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +27.1% over the last 90 days.