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5 Picture Frame

Maybe

Products sell for $17.68 on average, inside the sweet spot. But shoppers spend an estimated $55K a year here, so 5 Picture Frame is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$55K/yr60K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
55%top-5 click share · 20 brands · 28 sellers

Flapen Score

5 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 5 Picture Frame is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 5 Picture Frame 60K times last year and spent an estimated $55K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
5.2%
Market size, estimated
$55Ka year
Peak month
December2.6× the quietest month
Top search term
4 picture frame collage 4x622K searches a year

02 · Price

A sale here is worth $17.68.

Listings sell for $17.68 on average, from $7.43 to $32.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.68 that is $0 to $2K a year per listing.

Average price
$17.68inside the $15 to $100 sweet spot
Price range
$7.43–$32.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #802 within Picture Frames. It carries 1,053 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#802in Picture Frames
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,053per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top 5 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

28

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

55%

Top 20: 90%

Open market

30%

  • Brand 125%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 64%

Demand

5 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top 5 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 picture frame collage 4x622K/yr
  • 8 picture frame collage 4x611K/yr
  • 4 picture collage frame9K/yr
  • 4 photo frame 4x68K/yr
  • 4 4x6 picture frame collage7K/yr
  • 4 opening 4x6 picture frame3K/yr

Reviews and returns

What reviews say buyers love and hate about 5 Picture Frame

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Frame Quality”
18%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Not as good quality as I was expecting”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 5 Picture Frame questions

Answered from the same tracked data.