How competitive is the 4x6 Picture Frame with Mat niche on Amazon United States?

38 brands and 41 sellers compete in 4x6 Picture Frame with Mat on Amazon United States. The top 5 4x6 Picture Frame with Mat products take 30% of clicks and its top 5 brands hold 54% of demand.

What do buyers complain about in 4x6 Picture Frame with Mat?

4x6 Picture Frame with Mat buyers on Amazon United States complain most about Strength, Frame Quality, Size-Overall, the themes mined from the niche's reviews. Its return rate is 2.4%.

What does it cost to enter the 4x6 Picture Frame with Mat niche?

4x6 Picture Frame with Mat sells for $23.25 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.05–$56.11. The average incumbent carries 1,795 reviews — the moat a new listing must climb.

4x6 Picture Frame with Mat

4x6 Picture Frame with Mat shows a sweet-spot price point ($23.25 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49

This niche Category average · 11,240 niches

Is 4x6 Picture Frame with Mat profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 4x6 Picture Frame with Mat is a $65K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 59/100.

4x6 Picture Frame with Mat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +37.2% over the last 90 days and 4.2% of searches end in a purchase.

$65K

revenue / yr

Units sold / yr4K

Search volume / yr+37.2%67K

Conversion rate4.2%

Avg price$23.25

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers38 · 41

Top-5 product click share30%

Open market46%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 59 products

Top 4x6 Picture Frame with Mat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

WHEATHUSK 4x6 Picture Frames Bulk Set of 30 Wood Photo Frames for 4x6 Photos Wall Mounting Simple Black Photo Frames Multi Picture Frames for Wall or Tabletop Display

Price: $31.80
Rating: 4.6/5
Reviews: 171
Age: 2y ago

NOBEFY 20 Pack Magnetic Picture Frames for Refrigerator 4x6 Inch Black

Price: $9.46
Rating: 4.7/5
Reviews: 321
Age: 2y ago

Edenseelake 4x6 Picture Frame Set of 22 Black Wood Picture Frames Display 4 by 6 Inch Photo for Tabletop or Wall Vertical or Horizontal

Price: $27.34
Rating: 4.2/5
Reviews: 50
Age: 8mo ago

HappyHapi 4x6 Picture Frame Set of 10 Wall or Tabletop Display Black

Price: $16.80
Rating: 4.7/5
Reviews: 4,319
Age: 6y ago

HappyHapi 4x6 Picture Frames Set of 18 Wall or Tabletop Display Black

Price: $24.19
Rating: 4.6/5
Reviews: 2,886
Age: 2y ago

Newest

by launch date

Wiscet 4x6 Picture Frame Set of 30 Bulk Photo Frames for 4x6 Photos Multi Picture Frames for Wall or Tabletop Black Woodgrain

Price: $29.06
Rating: 4.6/5
Reviews: 2,625
Age: 3mo ago

Edenseelake 4x6 Picture Frame Set of 22 Black Wood Picture Frames Display 4 by 6 Inch Photo for Tabletop or Wall Vertical or Horizontal

Price: $27.34
Rating: 4.2/5
Reviews: 50
Age: 8mo ago

Alffun 20 Pack Gold Acrylic Sign Holders 4x6 Inch Gold Picture Frames

Price: $31.28
Rating: 4.3/5
Reviews: 147
Age: 1y ago

HORLIMER 4x6 Picture Frame Set of 12 Black Picture Frames Display 4 by 6 Photo for Wall or Tabletop

Price: $14.63
Rating: 4.5/5
Reviews: 1,830
Age: 1y ago

SESEAT 4x6 Picture Frame Set of 10 Wall and Tabletop Display Mix Multi Color

Price: $17.09
Rating: 4.6/5
Reviews: 947
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

Top-5 brand share

54%

Top 20: 87%

Top-5 click share

30%

Top 20: 67%

Open market

41%

HappyHapi15%
WHEATHUSK15%
YOUKE OLA11%
Edenseelake7%
HORLIMER6%
NOBEFY6%

4x6 Picture Frame with Mat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume67KCVR4.2%Products59Brands38Top 5 Brands54%OOS Rate2.5%Rating4.6★Reviews1,795Avg BSR#1,072

Peak months: May, Dec · busiest ÷ quietest = 2.2×

Top 4x6 Picture Frame with Mat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

bulk 4x6 picture frames19K/yr +52.9%3.5% conv.
small photo frames15K/yr +4.5%0.5% conv.
bulk frames 4x69K/yr +44.2%3.0% conv.
4x6 bulk picture frames8K/yr +49.3%3.8% conv.
4x6 photo frames bulk6K/yr +37.7%4.0% conv.
picture frames bulk 4x65K/yr +39.4%3.6% conv.
4x6 frame bulk5K/yr +48.0%4.2% conv.

What reviews say buyers love and hate about 4x6 Picture Frame with Mat

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Frame Quality22%

“Practical frames”

Quality-Overall19%

“Good quality, arrived quickly & as advertised”

Value For Money16%

“Excellent value”

Advertised Vs Actual Product6%

“As described”

Size-Overall6%

“So pleased with the size”

What buyers complain about

66% of reviews

Strength12%

“Not sturdy”

Frame Quality11%

“Hard to find decent small frames”

Size-Overall9%

“Not true to size 4x6”

Durability8%

“Fall apart easily”

Quality-Overall8%

“quality control needs improvement”

4x6 Picture Frame with Mat return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality

35%

2Size-Overall

25%

3Value For Money

4Quality-Overall

5Advertised Vs Actual Product

Common 4x6 Picture Frame with Mat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 4x6 Picture Frame with Mat 59/100 on Amazon United States — Worth a look. The niche generates $65K/yr across 59 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved +37.2% over the last 90 days.