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40x60 Frame

Fail

Prices span $20.40–$417.86, mostly outside the sweet spot, so 40x60 Frame is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$205K/yr132K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
48%top-5 click share · 17 brands · 22 sellers

Flapen Score

40x60 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 40x60 Frame is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 40x60 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 40x60 Frame 132K times last year and spent an estimated $205K. The top 5 brands take 74% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
1.8%
Market size, estimated
$205Ka year
Peak month
August2.0× the quietest month
Top search term
40x60 frame55K searches a year

02 · Price

A sale here is worth $85.95.

Listings sell for $85.95 on average, from $20.40 to $417.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $85.95 that is $0 to $9K a year per listing.

Average price
$85.95inside the $15 to $100 sweet spot
Price range
$20.40–$417.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,285 within Picture Frames. It carries 4,373 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
72%
Out of stock, average day
3.0%
Average rank
#1,285in Picture Frames
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,373per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top 40x60 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

22

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

21%

  • Brand 121%
  • Brand 219%
  • Brand 319%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

40x60 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top 40x60 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 40x60 frame55K/yr
  • 40 x 60 frame14K/yr
  • 40x60cm frame14K/yr
  • 60x40 frame9K/yr
  • 40cm x 60cm frame7K/yr
  • 40x60 poster frame6K/yr
  • 40x60 cm frame5K/yr
  • 60 x 40 frame5K/yr
  • 40 by 60 cm picture frame5K/yr
  • 40 x 60 cm frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 40x60 Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Frame Quality”
24%of negative reviews mention “Frame Quality”
3.2%of orders come back
“Super bad quality frame”
A buyer, on “Frame Quality”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 40x60 Frame questions

Answered from the same tracked data.