40x60 Frame
FailPrices span $20.40–$417.86, mostly outside the sweet spot, so 40x60 Frame is a Fail.
- Flapen Score
- 46 / 100Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 4946
- Market size
- $205K/yr132K searches / yr
- 90-day growth
- +5.7%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 22 sellers
Flapen Score
40x60 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 40x60 Frame is stronger. Inside it, weaker.
Market
The 40x60 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 40x60 Frame 132K times last year and spent an estimated $205K. The top 5 brands take 74% of clicks. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- +5.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $205Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- 40x60 frame55K searches a year
02 · Price
A sale here is worth $85.95.
Listings sell for $85.95 on average, from $20.40 to $417.86. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $85.95 that is $0 to $9K a year per listing.
- Average price
- $85.95inside the $15 to $100 sweet spot
- Price range
- $20.40–$417.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #1,285 within Picture Frames. It carries 4,373 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 72%
- Out of stock, average day
- 3.0%
- Average rank
- #1,285in Picture Frames
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 4,373per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top 40x60 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 16x24 Poster Frame Easy Slide-In Assembly Black 3 Pack
- Price
- $29.40
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 3y ago

JCJMY 16x24 Picture Frame for Poster Photo Picture and 40x60 cm Canvas Horizontal and Vertical Formats for Wall Hanging 16 x 24 Wall Gallery Photo Frame for 16 by 24 Photos Posters Black
- Price
- $20.40
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 2y ago

M&T Displays Portable Snap Poster Frame 40x60 Inch Black 1.77 Aluminum Profile Front Loading Wall Mounting Photo Picture Document Certificate Sign Holder Mitered Corner Anti Glare Cover
- Price
- $73.91
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 10y ago

M&T Displays Portable Snap Poster Frame 1.25 Aluminum Profile Front Loading Wall Mounting Photo Picture Document Certificate Sign Holder Mitered Corner Anti Glare Cover (Black 40x60 in)
- Price
- $165.50
- Rating
- 4.1/5
- Reviews
- 294
- Age
- 8y ago

QOTIB 16x24 Picture Frame for Wall Hanging Wood 16 x 24 Frame 40x60 cm Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $22.66
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 1y ago
Trending
estimated 90-day click momentum
M&T Displays Portable Snap Poster Frame 40x60 Inch Black 1.77 Aluminum Profile Front Loading Wall Mounting Photo Picture Document Certificate Sign Holder Mitered Corner Anti Glare Cover
- Price
- $73.91
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 10y ago

Bliss Solid Wood Gallery Stretcher Bar DIY Kit 1.5 Deep with Plastic Keys for Canvas Art or Needlepoint 40x60
- Price
- $116.06
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 3y ago

Displays2go Poster Snap Frame For 40 x 60 Graphics
- Price
- $171.58
- Rating
- 4.0/5
- Reviews
- 169
- Age
- 13y ago

ArtToFrames 40x60 CM / 15.75x23.62 INCH White Picture Frame This 1.30 Inch Custom Wood Poster Frame is White Wash - Comes with Economy Acrylic and Corrugated Backing
- Price
- $58.06
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago

JCJMY 16x24 Picture Frame Set of 3 Gold for Poster Photo Picture and 40x60 cm Canvas Horizontal and Vertical Formats for Wall Hanging 16 x 24 Wall Gallery Poster Photo Frame 3 Pack Gold
- Price
- $36.88
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 2y ago
Newest
by launch date
Frame Amo 40x60 Solid Wood Poster Frame Black with 35.5x47.5 White Mat Opening for 36x48 Image 1.5 inch Wide 1 inch Thick Acrylic Front Gallery Grade
- Price
- $417.86
- Rating
- 4.8/5
- Reviews
- 933
- Age
- 9mo ago

QOTIB 16x24 Picture Frame for Wall Hanging Wood 16 x 24 Frame 40x60 cm Poster Photo Frame for Wall Horizontally or Vertically Deep Brown 1 Pack
- Price
- $22.66
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 1y ago

ARTGOW Metal Floating Frame for 40x60 Canvas Oil Paintings DIY Canvas Frame with 1.5 Deep Floater Frames for Prints Wall Art/Portrait/Landscape Living Room Bedroom Kitchen Decor (Black)
- Price
- $102.43
- Rating
- 3.4/5
- Reviews
- 49
- Age
- 1y ago

FOLKOR Floater Frame for 40x60 Canvas Paintings DIY Metal Floating Frame with 1.5 Deep for Artists Designers Landscape Portrait Artwork Modern Home Office Wall Decor (Gold)
- Price
- $108.60
- Rating
- 4.2/5
- Reviews
- 1,003
- Age
- 1y ago

FOLKOR 1.5 Deep Frame for 40x60 Canvas Paintings DIY Metal Floating Frame for Artists Designers Grandmother Grandfather Portrait Artwork Framing Wall Art Baby Shower Thanksgiving Gift (Bronze)
- Price
- $108.95
- Rating
- 4.2/5
- Reviews
- 1,003
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
22
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 89%
Open market
21%
- upsimples21%
- M&T Displays19%
- JCJMY19%
- FOLKOR8%
- ArtToFrames7%
- QOTIB6%
Demand
40x60 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top 40x60 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 40x60 frame55K/yr
- 40 x 60 frame14K/yr
- 40x60cm frame14K/yr
- 60x40 frame9K/yr
- 40cm x 60cm frame7K/yr
- 40x60 poster frame6K/yr
- 40x60 cm frame5K/yr
- 60 x 40 frame5K/yr
- 40 by 60 cm picture frame5K/yr
- 40 x 60 cm frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 40x60 Frame
We read the reviews and the return reasons for every product selling here.
“Super bad quality frame”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 40x60 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









