40th Birthday Sash

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.8M

Growth, 90 days vs prior 90

+0.4%

Conversion, latest week

5.9%

Market size, estimated

$1.8Ma year

Peak month

June10.8× the quietest month

Top search term

40th birthday decorations685K searches a year

Listings sell for $10.66 on average, from $5.78 to $20.81. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $10.66 that is $107K to $133K a year per listing.

Average price

$10.66under the $15 to $100 sweet spot

Price range

$5.78–$20.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

10,000–12,500

Revenue per listing a year

$107K–$133K

Returns

3.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Party Packs. It carries 1,778 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#165in Party Packs

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

1,778per listing

Listings tracked

5

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

27 months