40th Birthday Candle

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $202K a year.

Searches, last 12 months

205K

Growth, 90 days vs prior 90

+4.8%

Conversion, latest week

14.2%

Market size, estimated

$202Ka year

Peak month

July2.0× the quietest month

Top search term

40 candle31K searches a year

Listings sell for $6.97 on average, from $3.95 to $13.79. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $6.97 that is $3K to $5K a year per listing.

Average price

$6.97under the $15 to $100 sweet spot

Price range

$3.95–$13.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$3K–$5K

Returns

2.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #244 within Candles. It carries 1,493 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.4%

Average rank

#244in Candles

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

1,493per listing

Listings tracked

23

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months