40 balloon numbers
Skip itPrices mostly outside the sweet spot ($3.90–$12.92) — this niche doesn't clear our bar today.
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 153K searches
Review moat
Bad4,276.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Avg price
Bad$7.29avg listing price — sweet spot $15–$100
Price range
Bad$3.90–$12.92cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 40 balloon numbers is a $103K/yr Amazon United States market (153K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
40 balloon numbers market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- $91K–$109K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.9%
- Avg brand age
- 27 months
- Avg seller age
- 226 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
29
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
49%
Top 20: 87%
Open market
38%
- GOER18%
- Mluchee12%
- ANGEL Q HOUSE11%
- Lingqiang8%
- IWERP6%
- AULE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top 40 balloon numbers search terms
- 40 balloons47K/yr
- 40 balloon18K/yr
- 40 balloon numbers45K/yr
- 40th balloons10K/yr
- 40th birthday balloons for men6K/yr
- number 40 balloons6K/yr
- 40th birthday balloon6K/yr
- 40 number balloons6K/yr
- 40th balloons for women5K/yr
- 40th birthday balloons men5K/yr
Top 40 balloon numbers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GOER Number 40 Balloons for 40th Birthday Party Decorations 42 Inch Jumbo Foil Helium Balloons for 40th Anniversary (Gold)
GOER$6.774.6★15,371 rev
Number Balloons 40 In 40 Numbers 40th Birthday Decorations for Women Men Black Birthday Party Decorations Big Balloons for Wedding Celebration Party Graduations
Mluchee$5.974.4★1,322 rev
40 Inch Light Gold 40 Number Balloons White Gold Giant 40 Foil Mylar Helium Large Digital Balloon Champagne Gold Birthday Numbers Jumbo Balloons 40th Anniversary Events Party Decorations Supplies
ANGEL Q HOUSE$7.804.4★1,265 rev
40th Birthday Decorations for Men Women 40 inch 40 Balloon Numbers 18 pcs 12 inch 40th Birthday Decoration Balloons for 40th Men Women Birthday Anniversary Party Decoration
Trivunpis$6.884.5★689 rev
Champagne Gold Number 40 Birthday Balloons 40 Inch Large Light Gold Foil Number 4 and 0 Balloons for Women 40th Birthday Balloons for 40 Year Old Birthday Anniversary Party Decorations Supplies
Lingqiang$8.044.3★4,285 rev
Newest
by launch date
40th Birthday Balloons Black Gold 30PCS Happy 40th Birthday Decorations for with Funny Birthday Words for 40 Birthday Party(1986)
ZQBB$10.1317 rev
Light Gold 40 Balloon Numbers 40 Inch Large 40th Birthday Balloons Helium Mylar Foil Number 40 Balloons Champagne Gold Birthday Party Decorations Supplies for Men Women
Florisland$5.63277 rev
FIROMI 40 Foil Number Balloons Rose Gold 40-inch Big Mylar Balloon Numbers
Firomi$7.55589 rev
40th Birthday Decorations for Men Women 40 inch 40 Balloon Numbers 18 pcs 12 inch 40th Birthday Decoration Balloons for 40th Men Women Birthday Anniversary Party Decoration
Trivunpis$6.88689 rev
Number Balloons 40 In 40 Numbers 40th Birthday Decorations for Women Men Black Birthday Party Decorations Big Balloons for Wedding Celebration Party Graduations
Mluchee$5.971,322 rev
Trending
90-day click momentum
AULE 40 Inch Gold 40 Balloon Number Foil 0-9 Birthday Big Numbers
AULE$5.024.6★
AULE 40 Inch Jumbo Black Foil Mylar Number Balloons for Men Women 40th Birthday Party Decorations 40 Years Old Anniversary Party Supplies
AULE$4.934.5★
40th Birthday Balloons Black Gold 30PCS Happy 40th Birthday Decorations for with Funny Birthday Words for 40 Birthday Party(1986)
ZQBB$10.134.9★
AULE 40 Inch Rose Gold 40 Balloon Number Foil 0-9 Birthday Big Numbers
AULE$5.854.5★
Hot Pink 40 Number Balloons 40 Inch Giant Number 40 Balloons Foil Mylar Helium Hot Pink Number Balloons for 40th Birthday Party Supplies Anniversary Event Celebration Decorations
Lovoir$5.854.7★
What buyers say about 40 balloon numbers
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Definitely worth the money”
“Beautiful color”
“Exactly as pictured”
“Perfect Size”
“Easy to assemble”
“Beautiful candles”
“they are still perfectly inflated 20 days later in our living room”
“Beautiful decoration”
“easy to use”
What buyers complain about
“Very cheap quality”
“wouldnt inflate at all”
“thought the balloons would be bigger”
“Cons: terrible durability”
“Color not accurate”
“no sticky tabs”
“couldn't be used”
“looks nothing like the picture finding this out days before the birthday party is pretty upsetting the 0 in 40 looks like a u it's not even a circle”
“especially children who do not follow directions exactly”
“Came used with a hole”
Top return reasons
Common questions
- Is 40 balloon numbers profitable to sell on Amazon United States?
- The niche generates $103K/yr across 33 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the 40 balloon numbers niche?
- 20 brands and 29 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in 40 balloon numbers?
- Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Size-Overall. The return rate is 3.7%.
- When does demand for 40 balloon numbers peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the 40 balloon numbers niche?
- Listings span $3.90–$12.92; the average listing price is $7.29 (sweet spot $15–$100). The average incumbent carries 4,277 reviews — the moat a new listing must climb.