40 and Fabulous

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

77K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

7.0%

Market size, estimated

$66Ka year

Peak month

January2.0× the quietest month

Top search term

40th birthday table decorations29K searches a year

Listings sell for $12.05 on average, from $7.64 to $21.47. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $12.05 that is $1K to $3K a year per listing.

Average price

$12.05under the $15 to $100 sweet spot

Price range

$7.64–$21.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

5.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #361 within Centerpieces. It carries 1,440 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#361in Centerpieces

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,440per listing

Listings tracked

14

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

24 months