Skip to content

4 Qt Dutch Oven

Fail

Demand is soft, at -19.6% this quarter, so 4 Qt Dutch Oven is a Fail.

Flapen Score
38
38 / 100
Ranks 9,504 of 11,240 Home & Kitchen niches · −11 vs the category median of 49
Market size
$186K/yr132K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
49%top-5 click share · 17 brands · 90 sellers

Flapen Score

4 Qt Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, 4 Qt Dutch Oven is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Qt Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for 4 Qt Dutch Oven 132K times last year and spent an estimated $186K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
2.4%
Market size, estimated
$186Ka year
Peak month
December2.8× the quietest month
Top search term
4 qt dutch oven37K searches a year

02 · Price

A sale here is worth $58.42.

Listings sell for $58.42 on average, from $23.53 to $324.79. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $58.42 that is $0 to $6K a year per listing.

Average price
$58.42inside the $15 to $100 sweet spot
Price range
$23.53–$324.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #109 within Pots & Pans. It carries 6,949 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#109in Pots & Pans
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
6,949per listing
Listings tracked
30

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top 4 Qt Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

90

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

19%

  • Brand 123%
  • Brand 220%
  • Brand 314%
  • Brand 413%
  • Brand 56%
  • Brand 66%

Demand

4 Qt Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top 4 Qt Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 qt dutch oven37K/yr
  • 4 quart dutch oven26K/yr
  • 4qt dutch oven20K/yr
  • 4.5 qt dutch oven12K/yr
  • dutch oven 4 qt11K/yr
  • 4 quart dutch oven with lid7K/yr
  • lodge dutch oven 4 quart6K/yr
  • 4.5 quart dutch oven5K/yr
  • dutch oven 4.5 quart4K/yr
  • 4 qt dutch oven pot with lid2K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Qt Dutch Oven

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Weight Heavy”
3.6%of orders come back
“Very heavy and chips immediately”
A buyer, on “Weight Heavy”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 4 Qt Dutch Oven questions

Answered from the same tracked data.