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4 Inch Pillar Candles

Fail

Shoppers spend an estimated $59K a year here, so 4 Inch Pillar Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$59K/yr98K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
32%top-5 click share · 34 brands · 56 sellers

Flapen Score

4 Inch Pillar Candles against its category

The dotted line is the Home & Kitchen average. Past it, 4 Inch Pillar Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Inch Pillar Candles market on Amazon at a glance

Shoppers on Amazon United States searched for 4 Inch Pillar Candles 98K times last year and spent an estimated $59K. The top 5 brands take 59% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
2.5%
Market size, estimated
$59Ka year
Top search term
4 inch pillar candles13K searches a year

02 · Price

A sale here is worth $23.46.

Listings sell for $23.46 on average, from $8.73 to $46.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.46 that is $0 to $2K a year per listing.

Average price
$23.46inside the $15 to $100 sweet spot
Price range
$8.73–$46.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #155 within Candles. It carries 2,182 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#155in Candles
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,182per listing
Listings tracked
63

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top 4 Inch Pillar Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

56

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

32%

Top 20: 66%

Open market

38%

  • Brand 124%
  • Brand 217%
  • Brand 310%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

4 Inch Pillar Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 6 of 12 months tracked

Search terms

Top 4 Inch Pillar Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 inch pillar candles13K/yr
  • 4 candles10K/yr
  • 3x4 pillar candles10K/yr
  • 4 pillar candles8K/yr
  • 4 inch candle6K/yr
  • 4x4 candle5K/yr
  • 4 inch diameter candles7K/yr
  • 4x4 pillar candles6K/yr
  • 4 inch wide candles5K/yr
  • 3x4 candles6K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Inch Pillar Candles

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
16%of negative reviews mention “Size-Overall”
3.5%of orders come back
“flame is pretty big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 4 Inch Pillar Candles questions

Answered from the same tracked data.