4 cup coffee maker
Worth a lookShows a sweet-spot price point ($29.09 avg), but soft demand (-3.9% this quarter) keeps it on the watch list.
Avg price
Incredible$29.09avg listing price — sweet spot $15–$100
Price range
Incredible$16.22–$55.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.7M$1.7M/yr · 1.1M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Review moat
Bad8,580.41avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 4 cup coffee maker is a $1.7M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
4 cup coffee maker market data
- Units sold / yr
- 50K–60K
- avg 2,500–3,000/product
- Revenue / yr
- $1.5M–$1.7M
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 7.7%
- Avg brand age
- 47 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
62
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
15%
- Mr. Coffee36%
- Elite Gourmet19%
- Amazon Basics13%
- BLACK+DECKER7%
- KRUPS6%
- Cuisinart4%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top 4 cup coffee maker search terms
- 5 cup coffee maker359K/yr
- 4 cup coffee maker281K/yr
- mr coffee 5 cup coffee maker174K/yr
- 5 cup coffee maker programmable43K/yr
- 5 cup coffee maker with auto shut off30K/yr
- 5 cup coffee pot25K/yr
- mr. coffee 5 cup coffee maker23K/yr
- mr coffee 4 cup coffee maker28K/yr
- 4 cup coffee pot22K/yr
- small coffee maker 5 cup20K/yr
Top 4 cup coffee maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
Mr. Coffee$27.124.4★32,942 rev
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.664.3★1,869 rev
Elite Gourmet EHC4128 Automatic 4-Cup Drip Coffee Maker Black
Elite Gourmet$16.224.1★3,404 rev
BLACK+DECKER Single-Serve Coffee Maker with 50oz Reservoir
BLACK+DECKER$26.334.3★9,978 rev
Elite Gourmet EHC-5055 Automatic 5-Cup Brew & Drip Coffee Maker with Pause N Serve Reusable Filter On/Off Switch Water Level Indicator
Elite Gourmet$18.834.3★8,276 rev
Newest
by launch date
Kismile 5-Cup Drip Coffee Maker LED Display Timer Anti-Drip & Shut-Off
Kismile$26.24155 rev
5 Cup Programmable Coffee Maker with Reusable Filter Auto Shut-Off
Nehilumn$33.36531 rev
Electactic 5 Cup Programmable Drip Coffee Maker 24H Delay Brew 2H Keep Warm & Auto Shut Off Pause & Serve Reusable Filter Glass Coffee Pot Small Coffee Machine for Home Office
Electactic$20.46481 rev
Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
Mr. Coffee$39.7630 rev
Gourmia 5 Cup One-Touch Drip Brew Coffee Maker Pause and Serve Automatic Keep Warm Easy View Water Window Compact Stainless Steel Accents Black
Gourmia$17.57513 rev
Trending
90-day click momentumKismile 5-Cup Drip Coffee Maker LED Display Timer Anti-Drip & Shut-Off
Kismile$26.244.5★
5 Cup Programmable Coffee Maker with Reusable Filter Auto Shut-Off
Nehilumn$33.364.3★
Electactic 5 Cup Programmable Drip Coffee Maker 24H Delay Brew 2H Keep Warm & Auto Shut Off Pause & Serve Reusable Filter Glass Coffee Pot Small Coffee Machine for Home Office
Electactic$20.463.8★
Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
Mr. Coffee$39.764.3★
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.664.3★
What buyers say about 4 cup coffee maker
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“Excellent Product”
“Reasonable price”
“Easy to handle”
“Just what I needed”
“with no mess whatsoever”
“Nice and compact”
“Works great”
“no is broken”
“I love the the built in filter”
What buyers complain about
“Did not last”
“It leaks”
“It is of low quality”
“are too large”
“no longer heats up”
“Didnt work”
“especially not their listed full price”
“FALSE advertising”
“BAD DESIGN”
“The basket filtering does not work properly”
Top return reasons
Common questions
- Is 4 cup coffee maker profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 17 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 4 cup coffee maker niche?
- 12 brands and 62 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in 4 cup coffee maker?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 4.2%.
- When does demand for 4 cup coffee maker peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 4 cup coffee maker niche?
- Listings span $16.22–$55.13; the average listing price is $29.09 (sweet spot $15–$100). The average incumbent carries 8,580 reviews — the moat a new listing must climb.