4 Candle
MaybeThe top 5 products take only 29% of clicks. But prices span $2.10–$9.97, mostly outside the sweet spot, so 4 Candle is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $179K/yr329K searches / yr
- 90-day growth
- +0.7%search demand this quarter
- Competition
- 29%top-5 click share · 41 brands · 55 sellers
Flapen Score
4 Candle against its category
The dotted line is the Home & Kitchen average. Past it, 4 Candle is stronger. Inside it, weaker.
Market
The 4 Candle market on Amazon at a glance
Shoppers on Amazon United States searched for 4 Candle 329K times last year and spent an estimated $179K. The top 5 brands take 52% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.
- Searches, last 12 months
- 329K
- Growth, 90 days vs prior 90
- +0.7%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $179Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- 4 candle89K searches a year
02 · Price
A sale here is worth $5.92.
Listings sell for $5.92 on average, from $2.10 to $9.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $5.92 that is $1K to $3K a year per listing.
- Average price
- $5.92under the $15 to $100 sweet spot
- Price range
- $2.10–$9.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #257 within Candles. It carries 784 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #257in Candles
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 784per listing
- Listings tracked
- 66
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 4 Candle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cute Number 4 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 11mo ago

IDIJOLI Pastel Macaron 4th Birthday Candle Sweet Pink Number 4 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 10mo ago

PHD CAKE 2.76 Inch Number 4 Spider Birthday Candles Spider Cartoon Themed Number Candles Cake Number Candles Party Celebration
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 1,197
- Age
- 2y ago

PHD CAKE 2.76 Inch Luxe Blue 4 Number Birthday Candles Blue Number Candles Cake Number Candles Party Celebration
- Price
- $5.94
- Rating
- 4.8/5
- Reviews
- 1,710
- Age
- 4y ago

PHD CAKE Number 4 Birthday Candle Macaron Glitter Number Candle with Rainbow Spiral Candles in Holders for Cake Topper Pastel Sweet Theme Party Decoration
- Price
- $7.20
- Rating
- 4.8/5
- Reviews
- 257
- Age
- 1y ago
Trending
estimated 90-day click momentum
IDIJOLI Pastel Macaron 4th Birthday Candle Sweet Pink Number 4 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 10mo ago

Cute Number 4 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 11mo ago

PHD CAKE 2.76 Inch Number 4 Spider Birthday Candles Spider Cartoon Themed Number Candles Cake Number Candles Party Celebration
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 1,197
- Age
- 2y ago

PHD CAKE Birthday Number Candles Pink Crown Birthday Candles for Cake Glitter Number 4 Candle Cake Topper with Sequins for Girls Women Anniversary Celebrations Supplies
- Price
- $5.37
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago

OGnomiFX Rainbow Candles for Cakes Number 4 Candle Rainbow Cake Topper for 4th Birthday Decorations Girl
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 1y ago
Newest
by launch date
IDIJOLI Pastel Macaron 4th Birthday Candle Sweet Pink Number 4 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 10mo ago

Racing Cars Themed Birthday Candle Black and White Checkered Birthday Number Candle Red Race Car Cake Topper Party Decorations for Boys Girls Kids Theme Party Supplies (Number 4)
- Price
- $6.00
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 11mo ago

Cute Number 4 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 11mo ago

ElekFX Number 4 Birthday Candle with Sprinkles Pastel Purple Unicorn Rainbow Cake Topper Sweet Candyland Party Decorations for Girl Boy 4th Birthday
- Price
- $5.98
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 1y ago

OGnomiFX Rainbow Candles for Cakes Number 4 Candle Rainbow Cake Topper for 4th Birthday Decorations Girl
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
55
Est. top-5 brand share
52%
Top 20: 87%
Est. top-5 click share
29%
Top 20: 68%
Open market
44%
- PHD CAKE25%
- IDIJOLI9%
- LASILE7%
- AKURIEEY7%
- BEAN LIEVE4%
- Zolunu4%
Demand
4 Candle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top 4 Candle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 4 candle89K/yr
- number 4 candle55K/yr
- 4 birthday candle47K/yr
- 4 candle birthday girl27K/yr
- 4 candle birthday boy19K/yr
- birthday candle 414K/yr
- candle 410K/yr
- number 4 birthday candle10K/yr
- 4th birthday candle9K/yr
- 4 cake topper7K/yr
Reviews and returns
What reviews say buyers love and hate about 4 Candle
We read the reviews and the return reasons for every product selling here.
“Wick was very short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 4 Candle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









