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4 Candle

Maybe

The top 5 products take only 29% of clicks. But prices span $2.10–$9.97, mostly outside the sweet spot, so 4 Candle is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$179K/yr329K searches / yr
90-day growth
+0.7%search demand this quarter
Competition
29%top-5 click share · 41 brands · 55 sellers

Flapen Score

4 Candle against its category

The dotted line is the Home & Kitchen average. Past it, 4 Candle is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 4 Candle market on Amazon at a glance

Shoppers on Amazon United States searched for 4 Candle 329K times last year and spent an estimated $179K. The top 5 brands take 52% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
+0.7%
Conversion, latest week
9.2%
Market size, estimated
$179Ka year
Peak month
January1.7× the quietest month
Top search term
4 candle89K searches a year

02 · Price

A sale here is worth $5.92.

Listings sell for $5.92 on average, from $2.10 to $9.97. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $5.92 that is $1K to $3K a year per listing.

Average price
$5.92under the $15 to $100 sweet spot
Price range
$2.10–$9.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$1K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #257 within Candles. It carries 784 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#257in Candles
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
784per listing
Listings tracked
66

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top 4 Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

55

Top-5 brand share

52%

Top 20: 87%

Top-5 click share

29%

Top 20: 68%

Open market

44%

  • Brand 125%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

4 Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top 4 Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 4 candle89K/yr
  • number 4 candle55K/yr
  • 4 birthday candle47K/yr
  • 4 candle birthday girl27K/yr
  • 4 candle birthday boy19K/yr
  • birthday candle 414K/yr
  • candle 410K/yr
  • number 4 birthday candle10K/yr
  • 4th birthday candle9K/yr
  • 4 cake topper7K/yr

Reviews and returns

What reviews say buyers love and hate about 4 Candle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Brightness/Shine/Glow”
34%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Wick was very short”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 4 Candle questions

Answered from the same tracked data.