4 Candle
4 Candle shows a fragmented shelf (top 5 take 29% of clicks), but prices mostly outside the sweet spot ($2.10–$9.97) keeps it on the watch list.
Flapen Score
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Is 4 Candle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, 4 Candle is a $179K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 53/100.
4 Candle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +0.7% over the last 90 days and 9.2% of searches end in a purchase.
$179K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 66 products
Top 4 Candle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cute Number 4 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 11mo ago
IDIJOLI Pastel Macaron 4th Birthday Candle Sweet Pink Number 4 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 10mo ago
PHD CAKE 2.76 Inch Number 4 Spider Birthday Candles Spider Cartoon Themed Number Candles Cake Number Candles Party Celebration
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 1,197
- Age
- 2y ago
PHD CAKE 2.76 Inch Luxe Blue 4 Number Birthday Candles Blue Number Candles Cake Number Candles Party Celebration
- Price
- $5.94
- Rating
- 4.8/5
- Reviews
- 1,710
- Age
- 4y ago
PHD CAKE Number 4 Birthday Candle Macaron Glitter Number Candle with Rainbow Spiral Candles in Holders for Cake Topper Pastel Sweet Theme Party Decoration
- Price
- $7.20
- Rating
- 4.8/5
- Reviews
- 257
- Age
- 1y ago
Trending
90-day click momentumIDIJOLI Pastel Macaron 4th Birthday Candle Sweet Pink Number 4 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 10mo ago
Cute Number 4 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 11mo ago
PHD CAKE 2.76 Inch Number 4 Spider Birthday Candles Spider Cartoon Themed Number Candles Cake Number Candles Party Celebration
- Price
- $6.31
- Rating
- 4.9/5
- Reviews
- 1,197
- Age
- 2y ago
PHD CAKE Birthday Number Candles Pink Crown Birthday Candles for Cake Glitter Number 4 Candle Cake Topper with Sequins for Girls Women Anniversary Celebrations Supplies
- Price
- $5.37
- Rating
- 4.5/5
- Reviews
- 141
- Age
- 1y ago
OGnomiFX Rainbow Candles for Cakes Number 4 Candle Rainbow Cake Topper for 4th Birthday Decorations Girl
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 1y ago
Newest
by launch dateIDIJOLI Pastel Macaron 4th Birthday Candle Sweet Pink Number 4 Candle Cake Topper Cupcake Decorations for Girls and Women Party Decor Anniversary Celebrations Supplies
- Price
- $5.95
- Rating
- 4.8/5
- Reviews
- 254
- Age
- 10mo ago
Racing Cars Themed Birthday Candle Black and White Checkered Birthday Number Candle Red Race Car Cake Topper Party Decorations for Boys Girls Kids Theme Party Supplies (Number 4)
- Price
- $6.00
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 11mo ago
Cute Number 4 Birthday Candle Glitter Pink Number Candles Birthday Cake Topper Decoration Party Supplies Anniversary Celebrations
- Price
- $4.94
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 11mo ago
ElekFX Number 4 Birthday Candle with Sprinkles Pastel Purple Unicorn Rainbow Cake Topper Sweet Candyland Party Decorations for Girl Boy 4th Birthday
- Price
- $5.98
- Rating
- 4.8/5
- Reviews
- 268
- Age
- 1y ago
OGnomiFX Rainbow Candles for Cakes Number 4 Candle Rainbow Cake Topper for 4th Birthday Decorations Girl
- Price
- $5.99
- Rating
- 4.7/5
- Reviews
- 272
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
41 falling
Sellers
55
Top-5 brand share
52%
Top 20: 87%
Top-5 click share
29%
Top 20: 68%
Open market
44%
- PHD CAKE25%
- IDIJOLI9%
- LASILE7%
- AKURIEEY7%
- BEAN LIEVE4%
- Zolunu4%
4 Candle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top 4 Candle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- 4 candle89K/yr
- number 4 candle55K/yr
- 4 birthday candle47K/yr
- 4 candle birthday girl27K/yr
- 4 candle birthday boy19K/yr
- birthday candle 414K/yr
- candle 410K/yr
- number 4 birthday candle10K/yr
- 4th birthday candle9K/yr
- 4 cake topper7K/yr
What reviews say buyers love and hate about 4 Candle
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“The sparkles were so pretty”
“Good quality and easy to light”
“Exactly what I needed”
“The colors were perfect”
“a perfect size for your cake”
What buyers complain about
84% of reviews“Wick was very short”
“Broken”
“Burns too quickly - poor quality”
“Not worth it”
“Color was a little off than in the picture”
4 Candle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
64%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common 4 Candle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
