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3x5 Picture Frame

Maybe

The top 5 products take only 22% of clicks. But demand is soft, at -6.4% this quarter, so 3x5 Picture Frame is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$467K/yr734K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
22%top-5 click share · 41 brands · 50 sellers

Flapen Score

3x5 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 3x5 Picture Frame is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3x5 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 3x5 Picture Frame 734K times last year and spent an estimated $467K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $467K a year.

Searches, last 12 months
734K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
5.9%
Market size, estimated
$467Ka year
Peak month
December4.6× the quietest month
Top search term
3x5 picture frame213K searches a year

02 · Price

A sale here is worth $10.76.

Listings sell for $10.76 on average, from $4.81 to $23.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $10.76 that is $3K to $5K a year per listing.

Average price
$10.76under the $15 to $100 sweet spot
Price range
$4.81–$23.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #634 within Picture Frames. It carries 4,910 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#634in Picture Frames
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,910per listing
Listings tracked
70

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top 3x5 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

41 falling

Sellers

50

Top-5 brand share

42%

Top 20: 80%

Top-5 click share

22%

Top 20: 54%

Open market

55%

  • Brand 115%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

3x5 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top 3x5 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3x5 picture frame213K/yr
  • 3.5x5 picture frame103K/yr
  • 3.5 x 5 photo frame76K/yr
  • 3x5 frame54K/yr
  • 3 1/2 x 5 picture frame40K/yr
  • 3x5 picture frames29K/yr
  • 3 x 5 picture frame33K/yr
  • small picture frames 3x524K/yr
  • 3x5 frames for pictures22K/yr
  • 3.5 x 5 picture frame20K/yr

Reviews and returns

What reviews say buyers love and hate about 3x5 Picture Frame

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Frame Quality”
18%of negative reviews mention “Frame Quality”
2.5%of orders come back
“Frame coming apart”
A buyer, on “Frame Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 3x5 Picture Frame questions

Answered from the same tracked data.