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39th Birthday Decorations

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $83K a year here, so 39th Birthday Decorations is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$83K/yr115K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
33%top-5 click share · 34 brands · 37 sellers

Flapen Score

39th Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, 39th Birthday Decorations is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 39th Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for 39th Birthday Decorations 115K times last year and spent an estimated $83K. The top 5 brands take 40% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
6.1%
Market size, estimated
$83Ka year
Peak month
January2.0× the quietest month
Top search term
39th birthday decorations14K searches a year

02 · Price

A sale here is worth $11.94.

Listings sell for $11.94 on average, from $4.08 to $21.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $11.94 that is $0 to $1K a year per listing.

Average price
$11.94under the $15 to $100 sweet spot
Price range
$4.08–$21.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #2,062 within Banners. It carries 688 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.3%
Average rank
#2,062in Banners
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
688per listing
Listings tracked
44

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top 39th Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

37

Top-5 brand share

40%

Top 20: 87%

Top-5 click share

33%

Top 20: 79%

Open market

55%

  • Brand 114%
  • Brand 27%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

39th Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top 39th Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 39th birthday decorations14K/yr
  • 39 birthday decorations for women26K/yr
  • 39 birthday decorations for men19K/yr
  • 39th birthday decorations for women19K/yr
  • 39th birthday decorations for men15K/yr
  • 39th birthday10K/yr
  • 39 birthday7K/yr
  • happy 39th birthday decorations6K/yr

Reviews and returns

What reviews say buyers love and hate about 39th Birthday Decorations

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Advertised Vs Actual Product”
3.3%of orders come back
“doesn't look anything like the photos”
A buyer, on “Advertised Vs Actual Product”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 39th Birthday Decorations questions

Answered from the same tracked data.