Is 38.5 x 26.5 inches puzzle frame profitable to sell on Amazon United States?

The niche generates $65K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (43/100).

How competitive is the 38.5 x 26.5 inches puzzle frame niche?

12 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in 38.5 x 26.5 inches puzzle frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.

What does it cost to enter the 38.5 x 26.5 inches puzzle frame niche?

Listings span $11.74–$119.48; the average listing price is $55.18 (sweet spot $15–$100). The average incumbent carries 6,049 reviews — the moat a new listing must climb.

38.5 x 26.5 inches puzzle frame

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Avg price

Great$55.18

avg listing price — sweet spot $15–$100

Price range

Great$11.74–$119.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Review moat

Bad6,048.65

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Market size

Bad$65K

$65K/yr · 33K searches

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 38.5 x 26.5 inches puzzle frame is a $65K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

38.5 x 26.5 inches puzzle frame market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $55K–$69K; units × avg price
Conversion rate: 3.6%
Avg BSR: #502
Page quality: 0%
Prime: 50%
Sponsored: 85%
Out of stock: 9.1%
Avg brand age: 46 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

11%

MICEPLAY33%
ArtToFrames24%
Americanflat17%
CustomPictureFrames.com7%
MCS5%
A PLUS MAX4%
Open — no brand owns it (6 brands, 11%)

Demand

Weekly Amazon search volume, last 26 weeks — -9.6% search growth over the last 90 days.

Open Trend

Top 38.5 x 26.5 inches puzzle frame search terms

38.5 x 26.5 inches puzzle frame9K/yr -18.9%2.6% conv.
26x38 poster frame5K/yr +27.2%3.0% conv.
2000 piece puzzle frame5K/yr -18.4%2.2% conv.
frame 38.5 x 26.5 inches5K/yr -13.8%1.2% conv.
38x26 frame5K/yr -4.9%1.9% conv.
26x38 frame5K/yr -13.8%1.9% conv.

All search terms

Top 38.5 x 26.5 inches puzzle frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MICEPLAY Adjustable Puzzle Frame for 1000/1500/2000 Piece Puzzles Poster Frame for Wall Mounting Horizontal & Vertical Display Black Picture Frame for Home Decor

MICEPLAY$51.083.7★27 rev

MICEPLAY 2739 Adjustable Puzzle Frame for 2000/1500/1000 Pieces Lightweight Wall Mount Horizontal & Vertical Display for Jigsaw Poster Gift for Puzzle Lovers (Fits 1927 to 2739)

MICEPLAY$50.103.6★65 rev

Americanflat 26x38 Poster Frame - Engineered Wood - Black

Americanflat$60.894.5★41,054 rev

ArtToFrames 26x38 Inch Black Picture Frame This 1.25 Inch Custom MDF Poster Frame is Black Great for Your Art or Photos - Comes with Economy Acrylic

ArtToFrames$67.644.6★4,169 rev

Americanflat 28x40 Poster Frame - Matted to 24x36 - Engineered Wood - Black

Americanflat$48.174.5★4,889 rev

Newest

by launch date

MICEPLAY 2739 Adjustable Puzzle Frame for 2000/1500/1000 Pieces Lightweight Wall Mount Horizontal & Vertical Display for Jigsaw Poster Gift for Puzzle Lovers (Fits 1927 to 2739)

MICEPLAY$50.1065 rev

3mo ago

27x40 Picture Frame Black Flat Profile Wall Photo Frame

Generic$17.0212 rev

4mo ago

27x40 Picture Frame Black Flat Profile Wall Photo Frame

Generic$18.2130 rev

7mo ago

MICEPLAY Adjustable Puzzle Frame for 1000/1500/2000 Piece Puzzles Poster Frame for Wall Mounting Horizontal & Vertical Display Black Picture Frame for Home Decor

MICEPLAY$51.0827 rev

10mo ago

MICEPLAY Adjustable Puzzle Frame for 1000/1500/2000 Piece Puzzles Lightweight Wall Mount Frame for Posters and Pictures (Adjustable Size 19 x 27~27 x 39)

MICEPLAY$49.0665 rev

10mo ago

What buyers say about 38.5 x 26.5 inches puzzle frame

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Frame Quality16%

“The frame is well constructed”

Size-Overall15%

“This fit our puzzle perfect”

Quality-Overall13%

“Good quality”

Advertised Vs Actual Product6%

“As expected”

Value For Money4%

“half the price from stores”

Efficiency4%

“Works good”

Adhesion/Stickiness4%

“Glue sheets work great”

Assembly/Installation3%

“Its not impossible to put together”

Durability2%

“Works as designed, durable”

What buyers complain about

Frame Quality24%

“Frame is damaged/cracked”

Quality-Overall13%

“Cheap”

Strength9%

“nor very sturdy”

Size-Overall8%

“Doesn't fit”

Durability7%

“Broke within a month :”

Value For Money4%

“$50 is way to much for this frame”

Wood Quality3%

“Cheap wood Cheap”

Adhesion/Stickiness3%

“Im hoping it wont affect the sticky side”

Weight Heavy2%

“heavy to be stable on its own weight”

Assembly/Installation2%

“Not the easiest to assemble”

Top return reasons

Frame Quality52%

Size-Overall30%

Defective Material/Parts3%

Value For Money2%

Advertised Vs Actual Product2%

Quality-Overall1%

Functionality-Overall1%

Material Quality1%

Wood Quality1%

Assembly/Installation1%

Common questions

Is 38.5 x 26.5 inches puzzle frame profitable to sell on Amazon United States?: The niche generates $65K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (43/100).
How competitive is the 38.5 x 26.5 inches puzzle frame niche?: 12 brands and 24 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in 38.5 x 26.5 inches puzzle frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.
What does it cost to enter the 38.5 x 26.5 inches puzzle frame niche?: Listings span $11.74–$119.48; the average listing price is $55.18 (sweet spot $15–$100). The average incumbent carries 6,049 reviews — the moat a new listing must climb.