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38.5 X 26.5 Inches Puzzle Frame

a small market ($65K/yr) — 38.5 X 26.5 Inches Puzzle Frame doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 8,087 of 11,240 Home & Kitchen niches · −6 vs the category median of 49

Market size 16Growth 20Conversion 45Competition 54Returns 47Price range 78Avg price 91Brand share 34Review moat 24Quality gap 70
This niche Category average · 11,240 niches

Is 38.5 X 26.5 Inches Puzzle Frame profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 38.5 X 26.5 Inches Puzzle Frame is a $65K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.

38.5 X 26.5 Inches Puzzle Frame: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.6% over the last 90 days and 3.6% of searches end in a purchase.

$65K

revenue / yr

Units sold / yr1K
Search volume / yr-9.6%33K
Conversion rate3.6%
Avg price$55.18

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 24
Top-5 product click share52%
Open market15%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement85%
New entrants (1y)5· 2 succeeded
Avg rating4.3★
Avg reviews6,049

Top 38.5 X 26.5 Inches Puzzle Frame products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$10K$13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

24

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

11%

  • MICEPLAY33%
  • ArtToFrames24%
  • Americanflat17%
  • CustomPictureFrames.com7%
  • MCS5%
  • A PLUS MAX4%
  • Open — no brand owns it (6 brands, 11%)

38.5 X 26.5 Inches Puzzle Frame demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR3.6%Products26Brands12Top 5 Brands85%OOS Rate9.1%Rating4.3★Reviews6,049Avg BSR#502
900700Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26Jul '26

Top 38.5 X 26.5 Inches Puzzle Frame search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 38.5 x 26.5 inches puzzle frame9K/yr
  • 26x38 poster frame5K/yr
  • 2000 piece puzzle frame5K/yr
  • frame 38.5 x 26.5 inches5K/yr
  • 38x26 frame5K/yr
  • 26x38 frame5K/yr

What reviews say buyers love and hate about 38.5 X 26.5 Inches Puzzle Frame

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Ease Of Use16%

Easy to use

Frame Quality16%

The frame is well constructed

Size-Overall15%

This fit our puzzle perfect

Quality-Overall13%

Good quality

Advertised Vs Actual Product6%

As expected

What buyers complain about

76% of reviews
Frame Quality24%

Frame is damaged/cracked

Quality-Overall13%

Cheap

Strength9%

nor very sturdy

Size-Overall8%

Doesn't fit

Durability7%

Broke within a month :

38.5 X 26.5 Inches Puzzle Frame return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Frame Quality
52%
2Size-Overall
30%
3Defective Material/Parts
3%
4Value For Money
2%
5Advertised Vs Actual Product
2%

Common 38.5 X 26.5 Inches Puzzle Frame questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 38.5 X 26.5 Inches Puzzle Frame 43/100 on Amazon United States — Skip it. The niche generates $65K/yr across 26 tracked products. 2 of 5 products launched in the last 360 days are still selling. Search demand moved -9.6% over the last 90 days.
38.5 X 26.5 Inches Puzzle Frame buyers on Amazon United States complain most about Frame Quality, Quality-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 3.3%.