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30x40 Picture Frame

Maybe

Products sell for $65.51 on average, inside the sweet spot. But the average product has 3,291 reviews to catch up to, so 30x40 Picture Frame is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$558K/yr310K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
41%top-5 click share · 25 brands · 31 sellers

Flapen Score

30x40 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 30x40 Picture Frame is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30x40 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 30x40 Picture Frame 310K times last year and spent an estimated $558K. The top 5 brands take 50% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $558K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
2.8%
Market size, estimated
$558Ka year
Peak month
January1.3× the quietest month
Top search term
30x40 picture frame114K searches a year

02 · Price

A sale here is worth $65.51.

Listings sell for $65.51 on average, from $6.27 to $177.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $65.51 that is $7K to $16K a year per listing.

Average price
$65.51inside the $15 to $100 sweet spot
Price range
$6.27–$177.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$7K–$16K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #846 within Picture Frames. It carries 3,291 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
78%
Out of stock, average day
19.1%
Average rank
#846in Picture Frames
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,291per listing
Listings tracked
40

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top 30x40 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

31

Top-5 brand share

50%

Top 20: 97%

Top-5 click share

41%

Top 20: 84%

Open market

44%

  • Brand 112%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

30x40 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 30x40 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30x40 picture frame114K/yr
  • 30x40 frame47K/yr
  • 30 x 40 frame45K/yr
  • 40x30 frame23K/yr
  • 30x40 frame with mat7K/yr
  • 40 x 30 frame10K/yr
  • 30x40 poster frame9K/yr
  • frame 30x407K/yr
  • 30x40 wood frame6K/yr
  • 30 by 40 frame5K/yr

Reviews and returns

What reviews say buyers love and hate about 30x40 Picture Frame

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Frame Quality”
17%of negative reviews mention “Frame Quality”
3.0%of orders come back
“Cheapest Frame Ever”
A buyer, on “Frame Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 30x40 Picture Frame questions

Answered from the same tracked data.