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30x30 Pillow Insert

Fail

The average product has 29,641 reviews to catch up to, so 30x30 Pillow Insert is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$89K/yr43K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
60%top-5 click share · 11 brands · 17 sellers

Flapen Score

30x30 Pillow Insert against its category

The dotted line is the Home & Kitchen average. Past it, 30x30 Pillow Insert is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30x30 Pillow Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 30x30 Pillow Insert 43K times last year and spent an estimated $89K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
5.8%
Market size, estimated
$89Ka year
Peak month
October7.2× the quietest month
Top search term
30x30 pillow insert26K searches a year

02 · Price

A sale here is worth $35.49.

Listings sell for $35.49 on average, from $16.07 to $56.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $35.49 that is $4K to $9K a year per listing.

Average price
$35.49inside the $15 to $100 sweet spot
Price range
$16.07–$56.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #85 within Decorative Pillows, Inserts & Covers. It carries 29,641 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
95%
Out of stock, average day
7.3%
Average rank
#85in Decorative Pillows, Inserts & Covers
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
29,641per listing
Listings tracked
22

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top 30x30 Pillow Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

17

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

13%

  • Brand 148%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (5 brands, 13%)

Demand

30x30 Pillow Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 7.2×

Search terms

Top 30x30 Pillow Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 30x30 pillow insert26K/yr
  • 30 x 30 pillow insert8K/yr
  • 30x30 pillow7K/yr
  • 30x30 pillows3K/yr

Reviews and returns

What reviews say buyers love and hate about 30x30 Pillow Insert

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Fluffiness”
16%of negative reviews mention “Fluffiness”
1.8%of orders come back
“Not That Fluffy”
A buyer, on “Fluffiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 30x30 Pillow Insert questions

Answered from the same tracked data.