30th Birthday Gifts for Her

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $956K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

4.5%

Market size, estimated

$956Ka year

Peak month

August1.2× the quietest month

Top search term

30th birthday gifts for women691K searches a year

Listings sell for $17.28 on average, from $3.40 to $42.87. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $17.28 that is $9K to $13K a year per listing.

Average price

$17.28inside the $15 to $100 sweet spot

Price range

$3.40–$42.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

0.6%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,219 within Candles. It carries 1,209 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#1,219in Candles

Average rating

4.75 starsAmazon United States average 4.42 stars

Average reviews

1,209per listing

Listings tracked

26

12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

7Amazon's first-year sales bar

Average brand age

28 months