30th Birthday Candle

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months

245K

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

12.6%

Market size, estimated

$196Ka year

Peak month

May1.7× the quietest month

Top search term

30 candles57K searches a year

Listings sell for $6.36 on average, from $3.93 to $14.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $6.36 that is $5K to $6K a year per listing.

Average price

$6.36under the $15 to $100 sweet spot

Price range

$3.93–$14.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

$5K–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #297 within Candles. It carries 1,310 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

2.1%

Average rank

#297in Candles

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

1,310per listing

Listings tracked

28

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

2Amazon's first-year sales bar

Average brand age

28 months