Skip to content

30th Birthday Cake Topper

Fail

Prices span $4.02–$14.50, mostly outside the sweet spot, so 30th Birthday Cake Topper is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$73K/yr186K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
31%top-5 click share · 39 brands · 44 sellers

Flapen Score

30th Birthday Cake Topper against its category

The dotted line is the Home & Kitchen average. Past it, 30th Birthday Cake Topper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 30th Birthday Cake Topper market on Amazon at a glance

Shoppers on Amazon United States searched for 30th Birthday Cake Topper 186K times last year and spent an estimated $73K. The top 5 brands take 46% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
5.8%
Market size, estimated
$73Ka year
Peak month
January1.6× the quietest month
Top search term
30th birthday cake topper56K searches a year

02 · Price

A sale here is worth $6.75.

Listings sell for $6.75 on average, from $4.02 to $14.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $6.75 that is $675 to $2K a year per listing.

Average price
$6.75under the $15 to $100 sweet spot
Price range
$4.02–$14.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$675–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #895 within Candles. It carries 835 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#895in Candles
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
835per listing
Listings tracked
61

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top 30th Birthday Cake Topper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

44

Est. top-5 brand share

46%

Top 20: 85%

Est. top-5 click share

31%

Top 20: 68%

Open market

49%

  • cutylight13%
  • XIUHUBA12%
  • ZHUOWEISM9%
  • Florcmet6%
  • CAKE CODE5%
  • Lecferrarc5%

Demand

30th Birthday Cake Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top 30th Birthday Cake Topper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 30th birthday cake topper56K/yr
  • 30 cake topper34K/yr
  • thirty cake topper22K/yr
  • happy 30th birthday cake topper17K/yr
  • 30th birthday cake decorations9K/yr
  • 30th cake topper12K/yr
  • 30th birthday cake topper for her12K/yr
  • 30th birthday cake topper for him9K/yr
  • 30 cake toppers for women6K/yr
  • 30th birthday topper4K/yr

Reviews and returns

What reviews say buyers love and hate about 30th Birthday Cake Topper

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Slightly larger than the average number candles”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 30th Birthday Cake Topper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data