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3 Wick Candle Holder

Fail

Buyers convert on only 0.5% of searches, so 3 Wick Candle Holder is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$36K/yr275K searches / yr
90-day growth
-20.5%search demand this quarter
Competition
23%top-5 click share · 48 brands · 141 sellers

Flapen Score

3 Wick Candle Holder against its category

The dotted line is the Home & Kitchen average. Past it, 3 Wick Candle Holder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Wick Candle Holder market on Amazon at a glance

Shoppers on Amazon United States searched for 3 Wick Candle Holder 275K times last year and spent an estimated $36K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 275K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
275K
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.5%
Market size, estimated
$36Ka year
Peak month
December4.5× the quietest month
Top search term
bath and body works candle holder78K searches a year

02 · Price

A sale here is worth $27.49.

Listings sell for $27.49 on average, from $4.57 to $160.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $27.49 that is $0 to $3K a year per listing.

Average price
$27.49inside the $15 to $100 sweet spot
Price range
$4.57–$160.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #956 within Candleholders. It carries 836 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
82%
Out of stock, average day
14.0%
Average rank
#956in Candleholders
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
836per listing
Listings tracked
91

04 · Newcomers

2 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top 3 Wick Candle Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

48 rising

Sellers

141

Top-5 brand share

63%

Top 20: 85%

Top-5 click share

23%

Top 20: 57%

Open market

34%

  • Brand 126%
  • Brand 218%
  • Brand 313%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

3 Wick Candle Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.5×

Search terms

Top 3 Wick Candle Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath and body works candle holder78K/yr
  • candle holder bath and body works18K/yr
  • candle holder 3 wick20K/yr
  • three wick candle holder18K/yr
  • bath and body candle holder14K/yr
  • candle sleeve14K/yr
  • candle jar holder15K/yr
  • yankee candle holder18K/yr
  • 3wick candle holder9K/yr
  • single wick candle holder9K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Wick Candle Holder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
2.3%of orders come back
“it still doesnt fit”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 3 Wick Candle Holder questions

Answered from the same tracked data.