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3 Quart Dutch Oven

Fail

Demand is soft, at -21.4% this quarter, so 3 Quart Dutch Oven is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$166K/yr190K searches / yr
90-day growth
-21.4%search demand this quarter
Competition
29%top-5 click share · 25 brands · 59 sellers

Flapen Score

3 Quart Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, 3 Quart Dutch Oven is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Quart Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for 3 Quart Dutch Oven 190K times last year and spent an estimated $166K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
-21.4%
Conversion, latest week
2.1%
Market size, estimated
$166Ka year
Peak month
January2.1× the quietest month
Top search term
3 qt dutch oven28K searches a year

02 · Price

A sale here is worth $41.77.

Listings sell for $41.77 on average, from $20.67 to $236.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $41.77 that is $0 to $4K a year per listing.

Average price
$41.77inside the $15 to $100 sweet spot
Price range
$20.67–$236.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #112 within Pots & Pans. It carries 3,512 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#112in Pots & Pans
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,512per listing
Listings tracked
49

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top 3 Quart Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

25 falling

Sellers

59

Top-5 brand share

52%

Top 20: 96%

Top-5 click share

29%

Top 20: 71%

Open market

42%

  • Brand 118%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

3 Quart Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top 3 Quart Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3 qt dutch oven28K/yr
  • 3 quart dutch oven20K/yr
  • 2 quart dutch oven18K/yr
  • 3qt dutch oven16K/yr
  • 2 qt dutch oven18K/yr
  • 3.5 qt dutch oven8K/yr
  • 3 quart dutch oven with lid8K/yr
  • 2qt dutch oven12K/yr
  • 3.5 quart dutch oven9K/yr
  • 2 quart dutch oven with lid7K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Quart Dutch Oven

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Unfortunately it barely fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 3 Quart Dutch Oven questions

Answered from the same tracked data.