3 inch floating candles white
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$6.74–$56.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,222.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, 3 inch floating candles white is a $38K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Oct. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
3 inch floating candles white market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$53K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.9%
- Avg brand age
- 47 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
52
Top-5 brand share
44%
Top 20: 87%
Top-5 click share
33%
Top 20: 72%
Open market
51%
- Homemory13%
- Capaniel10%
- Tuyai9%
- Ashlux8%
- CAKETYCG5%
- Royal Imports5%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -7.2% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.8×
Top 3 inch floating candles white search terms
- floating tea lights9K/yr
- 3 inch floating candles white8K/yr
- scented floating candles5K/yr
- 2 inch floating candles white3K/yr
- 4 inch floating candles3K/yr
Top 3 inch floating candles white products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tuyai (Set of 36) Floating Candles 3 inch White Dripless Wax Burning Candles for Weddings Party Special Occasions and Home Decorations
Tuyai$26.294.7★1,286 rev
Ashlux 2 inch White Floating Candles 5-6 Hours Burns 24 Pack Candles Set
Ashlux$15.764.7★736 rev
48 Pack White Floating Candles 3 inch Unscented Floating Candles for Centerpieces 8 Hours Long Burn Time-3 Floating Candle Bulk for Wedding Cylinder Vases
Capaniel$34.014.8★437 rev
Homemory 24 Pack 3 Flameless Led Floating Candles 200 Hour White Battery Operate Waterproof Tealights for Cylinder Vases Centerpieces at Wedding Decor Party Pool
Homemory$23.914.7★1,905 rev
Homemory 200 Hours 24 Pack Flameless Floating Candles Warm White Led Flickering Tealight Candles in Bulk Decor for Wedding Party Centerpiece Pool Christmas
Homemory$16.104.7★7,538 rev
Newest
by launch date
Auralome Floating Candles 2-Inch - 12 Pack White Unscented Floating Candles Smokeless Slow Burning Water Candle Set for Centerpieces Wedding Party Gifts Home Decor
Auralome$9.8867 rev
MOSROAD Floating Candles Scented 36 Packs 3 Inch Floating Candle
MOSROAD$32.2422 rev
48 Pack 2 inch White Floating Candles Unscented Floating Candle for Centerpieces 5-6 Hours Burning 2 Floating Candle Bulk for Wedding Christmas
Capaniel$24.72437 rev
MAQIHAN White Floating Candles 30 Pcs - Small Wax Candles for Centerpieces
MAQIHAN$7.98280 rev
GINITIRI 3 Inch Floating Candles 48 Pack White Large Size
ginitiri$33.76113 rev
Trending
90-day click momentum
Royal Imports Floating Candles 3 inch White 12 Pack Unscented Wax Discs
Royal Imports$21.304.7★
Auralome Floating Candles 2-Inch - 12 Pack White Unscented Floating Candles Smokeless Slow Burning Water Candle Set for Centerpieces Wedding Party Gifts Home Decor
Auralome$9.884.6★
50 Floating Candles Smoke-Free and odorless Burning continuously for 5-6 Hours White 2-inch Floating Candles Suitable for Valentines Day Weddings Holidays Home Decoration
CAKETYCG$23.234.6★
36 Floating Candles Smoke-Free and odorless Burning continuously for 8-10 Hours White 3-inch Floating Candles Suitable for Valentines Day Weddings Holidays Home Decoration
CAKETYCG$23.274.5★
BOLSIUS Unscented Floating Candles - Pure Rich Creamy Ivory 20 Set - Smokeless European Quality - Imbue Breathtaking Ambiance for Romantic Wedding Centerpieces Decorations Events Holiday Parties
BOLSIUS$13.554.6★
What buyers say about 3 inch floating candles white
What buyers praise and complain about, mined from review topics.What buyers love
“Bright Lights”
“Excellent product”
“Great Value”
“size wise as expected”
“As advertised”
“The candle seem to be very durable”
“Works great”
“Easy to use”
“Elegant looking”
“It floats well on the water”
What buyers complain about
“Half did not work”
“So small”
“Poor performance and value”
“Not worth the price”
“One of the candles was broken”
“Not as advertise, they burn for an hour or two and thats it”
“SOME SUPER SOME NOT LIGHTING”
“All stopped working after a handful of uses”
“have had awful luck with batteries that had dislodged”
“So either water got stuck inside”
Top return reasons
Common questions
- Is 3 inch floating candles white profitable to sell on Amazon United States?
- The niche generates $38K/yr across 55 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the 3 inch floating candles white niche?
- 37 brands and 52 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in 3 inch floating candles white?
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 6.1% — above our launch gate.
- When does demand for 3 inch floating candles white peak?
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- What does it cost to enter the 3 inch floating candles white niche?
- Listings span $6.74–$56.23; the average listing price is $21.13 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.