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3 Inch Floating Candles White

Maybe

The top 5 brands take only 44% of clicks. But shoppers spend an estimated $38K a year here, so 3 Inch Floating Candles White is a Maybe.

Flapen Score
50
50 / 100
Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 49
Market size
$38K/yr28K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
33%top-5 click share · 37 brands · 52 sellers

Flapen Score

3 Inch Floating Candles White against its category

The dotted line is the Home & Kitchen average. Past it, 3 Inch Floating Candles White is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Inch Floating Candles White market on Amazon at a glance

Shoppers on Amazon United States searched for 3 Inch Floating Candles White 28K times last year and spent an estimated $38K. The top 5 brands take 44% of clicks. Demand peaks in Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
6.3%
Market size, estimated
$38Ka year
Peak month
October1.8× the quietest month
Top search term
floating tea lights9K searches a year

02 · Price

A sale here is worth $21.13.

Listings sell for $21.13 on average, from $6.74 to $56.23. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.13 that is $0 to $2K a year per listing.

Average price
$21.13inside the $15 to $100 sweet spot
Price range
$6.74–$56.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #63 within Candles. It carries 1,222 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#63in Candles
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,222per listing
Listings tracked
55

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top 3 Inch Floating Candles White products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$1K$2K$3K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

52

Est. top-5 brand share

44%

Top 20: 87%

Est. top-5 click share

33%

Top 20: 72%

Open market

51%

  • Homemory13%
  • Capaniel10%
  • Tuyai9%
  • Ashlux8%
  • CAKETYCG5%
  • Royal Imports5%

Demand

3 Inch Floating Candles White search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.8×

Search terms

Top 3 Inch Floating Candles White search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • floating tea lights9K/yr
  • 3 inch floating candles white8K/yr
  • scented floating candles5K/yr
  • 2 inch floating candles white3K/yr
  • 4 inch floating candles3K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Inch Floating Candles White

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Functionality-Overall”
6.1%of orders come back
“Half did not work”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 3 Inch Floating Candles White questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data