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3 Inch Floating Candles

Fail

Shoppers spend an estimated $60K a year here, so 3 Inch Floating Candles is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$60K/yr25K searches / yr
90-day growth
+18.4%search demand this quarter
Competition
61%top-5 click share · 15 brands · 19 sellers

Flapen Score

3 Inch Floating Candles against its category

The dotted line is the Home & Kitchen average. Past it, 3 Inch Floating Candles is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 3 Inch Floating Candles market on Amazon at a glance

Shoppers on Amazon United States searched for 3 Inch Floating Candles 25K times last year and spent an estimated $60K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+18.4%
Conversion, latest week
9.5%
Market size, estimated
$60Ka year
Peak month
October1.5× the quietest month
Top search term
3 inch floating candles20K searches a year

02 · Price

A sale here is worth $25.69.

Listings sell for $25.69 on average, from $13.64 to $69.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $25.69 that is $3K to $6K a year per listing.

Average price
$25.69inside the $15 to $100 sweet spot
Price range
$13.64–$69.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #48 within Candles. It carries 1,235 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#48in Candles
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,235per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top 3 Inch Floating Candles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

19

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

22%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 411%
  • Brand 58%
  • Brand 68%

Demand

3 Inch Floating Candles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 3 Inch Floating Candles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3 inch floating candles20K/yr
  • 3 floating candles white2K/yr
  • 3 in floating candles white2K/yr

Reviews and returns

What reviews say buyers love and hate about 3 Inch Floating Candles

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
35%of negative reviews mention “Functionality-Overall”
5.1%of orders come back
“Last Saturday, when I attempted to use the lights more than half did not work”
A buyer, on “Functionality-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 3 Inch Floating Candles questions

Answered from the same tracked data.