28x28 Pillow Insert
MaybeProducts sell for $33.23 on average, inside the sweet spot. But the average product has 27,426 reviews to catch up to, so 28x28 Pillow Insert is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $774K/yr212K searches / yr
- 90-day growth
- +24.8%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 15 sellers
Flapen Score
28x28 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 28x28 Pillow Insert is stronger. Inside it, weaker.
Market
The 28x28 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 28x28 Pillow Insert 212K times last year and spent an estimated $774K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 11.0% of those searches ended in a purchase.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $774K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- +24.8%
- Conversion, latest week
- 11.0%
- Market size, estimated
- $774Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- 28x28 pillow insert110K searches a year
02 · Price
A sale here is worth $33.23.
Listings sell for $33.23 on average, from $21.36 to $59.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $33.23 that is $66K to $83K a year per listing.
- Average price
- $33.23inside the $15 to $100 sweet spot
- Price range
- $21.36–$59.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $66K–$83K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Decorative Pillows, Inserts & Covers. It carries 27,426 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #27in Decorative Pillows, Inserts & Covers
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 27,426per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top 28x28 Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding 28x28 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $29.09
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 6y ago
Utopia Bedding Throw Pillows Insert (Pack of 4 White) - 28 x 28 Inches Bed and Couch Pillows - Indoor Decorative Pillow
- Price
- $33.43
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 1y ago
Utopia Bedding 28x28 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $25.38
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
MIULEE 28x28 Down Alternative Pillow Insert Euro Decorative Throw Pillow 28 x 28 Inch Body Bed Sleeping Ultra Soft Fluffy Form for Sofa Couch Bed
- Price
- $29.04
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 2y ago
Utopia Bedding Throw Pillows 28x28 Pillow Inserts Pack of 1 White
- Price
- $21.36
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Trending
estimated 90-day click momentum
OTOSTAR Pack of 2 Throw Pillow Inserts 28 x 28 Square Cushion Inner Soft Fluffy Plump Stuffer Cushion Pads White Decorative Pillow Inserts
- Price
- $25.00
- Rating
- 4.6/5
- Reviews
- 4,012
- Age
- 3y ago
basic home Hotel-Style 18x18 Goose Feather Pillow Insert for Sofa & Bed - 100% Odorless & Plump Cushion Filler - 233TC Cotton with Inner Liner to Prevent Poking (18x18 Inch)
- Price
- $24.42
- Rating
- 4.5/5
- Reviews
- 12,246
- Age
- 7y ago
MIULEE 28x28 Down Alternative Pillow Insert Euro Decorative Throw Pillow 28 x 28 Inch Body Bed Sleeping Ultra Soft Fluffy Form for Sofa Couch Bed
- Price
- $29.04
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 2y ago
Throw Pillows Insert Set of 2 White 28x28 in Pillow Inserts with 100% Cotton Cover Bed and Couch Decorative Stuffer Pillows Indoor Pillows for Sofa
- Price
- $24.66
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 10mo ago
OKBA Throw Pillows Insert Set of 2 with 100% Cotton Cover Bed and Couch - Indoor Hotel Decorative Pillows 28x28 in White Pillows Inserts
- Price
- $24.48
- Rating
- 4.2/5
- Reviews
- 1,235
- Age
- 2y ago
Newest
by launch dateThrow Pillows Insert Set of 2 White 28x28 in Pillow Inserts with 100% Cotton Cover Bed and Couch Decorative Stuffer Pillows Indoor Pillows for Sofa
- Price
- $24.66
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 10mo ago
Utopia Bedding Throw Pillows Insert (Pack of 4 White) - 28 x 28 Inches Bed and Couch Pillows - Indoor Decorative Pillow
- Price
- $33.43
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 1y ago
TOPGREEN Feathers Down Throw Pillow Inserts 28x28 Set of 2 100% Organic Cotton Shell Soft Decorative Euro Pillow Insert for Living Room Sofa Couch or Bed (White)
- Price
- $59.86
- Rating
- 4.6/5
- Reviews
- 792
- Age
- 1y ago
Utopia Bedding Throw Pillows 28x28 Pillow Inserts Pack of 1 White
- Price
- $21.36
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Utopia Bedding 28x28 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $25.38
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
15
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
16%
- Utopia Bedding60%
- MIULEE7%
- ORJ5%
- Oubonun5%
- puredown4%
- JA COMFORTS4%
- Open — no brand owns it (6 brands, 16%)
Demand
28x28 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.8×
Search terms
Top 28x28 Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 28x28 pillow insert110K/yr
- 28 x 28 pillow insert27K/yr
- 28x28 euro pillow insert11K/yr
- 28x28 pillow13K/yr
- euro pillow insert 28x2811K/yr
- 28x28 down pillow insert7K/yr
- 28 x 28 euro pillow insert5K/yr
- 28x28 pillow inserts8K/yr
- 28x28 pillow insert set of 27K/yr
- 28x28 pillow insert set of 33K/yr
Reviews and returns
What reviews say buyers love and hate about 28x28 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“They are large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 28x28 Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data