28x28 frame
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$41.33–$98.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,586.17avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$43K$43K/yr · 29K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 28x28 frame is a $43K/yr Amazon United States market (29K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 32/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
28x28 frame market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $42K–$55K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #450
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 75%
- Out of stock
- 2.4%
- Avg brand age
- 46 months
- Avg seller age
- 212 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
9
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- LaVie Home38%
- JDZIVTOP26%
- Americanflat17%
- Annecy11%
- ArtToFrames5%
- Craig Frames2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 28 weeks — +7.7% search growth over the last 90 days.Top 28x28 frame search terms
- 28x28 frame16K/yr
- 28 x 28 frame9K/yr
- 28x28 picture frame4K/yr
Top 28x28 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LaVie Home 28x28 Picture Frame for Wall Display 28x28 Black Picture Frame with HD Plexiglas 28 x 28 Photo Frame 1 Pack Picture Frames for Displaying Photos Classic Collection
LaVie Home$43.494.4★6,741 rev
Americanflat 28x28 Poster Frame - Matted to 24x24 - Slim Molding - Black
Americanflat$41.334.5★5,432 rev
Annecy 28x28 Picture Frame Black1 Pack 28x28 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels
Annecy$41.994.4★3,038 rev
28x28 Frame Natural Woodgrain 28x28 Picture Frame Beige Rustic Poster Frame Large 28 by 28 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.544.4★2,984 rev
28x28 Frame Rustic White Distressed 28x28 Picture Frame Art Pic Hanging Poster Frame 28 by 28 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.364.4★2,984 rev
Newest
by launch dateAnnecy 28x28 Picture Frame Black1 Pack 28x28 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels
Annecy$41.993,038 rev
28x28 Frame Natural Woodgrain 28x28 Picture Frame Beige Rustic Poster Frame Large 28 by 28 Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.542,984 rev
28x28 Frame Rustic White Distressed 28x28 Picture Frame Art Pic Hanging Poster Frame 28 by 28 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.362,984 rev
JDZIVTOP 28x28 Picture Frame Brown Rustic 28x28in Poster Frame Distressed 28 by 28 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.992,984 rev
JDZIVTOP 28x28 Picture Poster Frame Rustic Gray 28 x28inch Frame Natural 28x28 Frame Distressed Grey Large Gallery Family Concert Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.542,984 rev
Trending
90-day click momentumAnnecy 28x28 Picture Frame Black1 Pack 28x28 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels
Annecy$41.994.4★
ArtToFrames 28x28 Inch Gold Picture Frame This 1.28 Inch Custom Wood Poster Frame is Gold Great for Your Art or Photos - Comes with Economy Acrylic
ArtToFrames$98.734.0★
JDZIVTOP 28x28 Picture Frame Brown Rustic 28x28in Poster Frame Distressed 28 by 28 Frame Large Gallery Family Concert Portrait Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.994.4★
28x28 Frame Rustic White Distressed 28x28 Picture Frame Art Pic Hanging Poster Frame 28 by 28 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$46.364.4★
LaVie Home 28x28 Picture Frame for Wall Display 28x28 Black Picture Frame with HD Plexiglas 28 x 28 Photo Frame 1 Pack Picture Frames for Displaying Photos Classic Collection
LaVie Home$43.494.4★
What buyers say about 28x28 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Not a bad frame for the price”
“Fit the puzzle perfectly”
“Great product”
“Large picture frame”
“Seems sturdy”
“Exactly as advertised”
“Good for large Diamond Art Painting”
“it would be fine for thicker projects”
What buyers complain about
“About as cheaply made as possible”
“Arrive with a cracked corner not a very sturdy frame”
“Price of it was too expensive for a frame”
“Received a previously returned broken item”
“came apart as soon as i tried to use it”
“its got a few scrapes in it”
“This frame is not 30x30nlike the site”
“it's an unusual size”
“Flimsy”
“Be aware that the mounting brackets aren't necessarily level with each other”
Top return reasons
Common questions
- Is 28x28 frame profitable to sell on Amazon United States?
- The niche generates $43K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Skip it (32/100).
- How competitive is the 28x28 frame niche?
- 6 brands and 9 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 28x28 frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 6.4% — above our launch gate.
- What does it cost to enter the 28x28 frame niche?
- Listings span $41.33–$98.73; the average listing price is $55.38 (sweet spot $15–$100). The average incumbent carries 6,586 reviews — the moat a new listing must climb.