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28x28 Frame

Fail

The top 5 brands take 98% of clicks, so 28x28 Frame is a Fail.

Flapen Score
32
32 / 100
Ranks 10,503 of 11,240 Home & Kitchen niches · −17 vs the category median of 49
Market size
$43K/yr29K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
77%top-5 click share · 6 brands · 9 sellers

Flapen Score

28x28 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 28x28 Frame is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 28x28 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 28x28 Frame 29K times last year and spent an estimated $43K. The top 5 brands take 98% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
2.7%
Market size, estimated
$43Ka year
Top search term
28x28 frame16K searches a year

02 · Price

A sale here is worth $55.38.

Listings sell for $55.38 on average, from $41.33 to $98.73. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.38 that is $0 to $6K a year per listing.

Average price
$55.38inside the $15 to $100 sweet spot
Price range
$41.33–$98.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #450 within Picture Frames. It carries 6,586 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
2.4%
Average rank
#450in Picture Frames
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
6,586per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top 28x28 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 138%
  • Brand 226%
  • Brand 317%
  • Brand 411%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

28x28 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top 28x28 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 28x28 frame16K/yr
  • 28 x 28 frame9K/yr
  • 28x28 picture frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 28x28 Frame

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
26%of negative reviews mention “Quality-Overall”
6.4%of orders come back
“About as cheaply made as possible”
A buyer, on “Quality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 28x28 Frame questions

Answered from the same tracked data.