Is 28 x 40 frame profitable to sell on Amazon United States?

The niche generates $318K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the 28 x 40 frame niche?

14 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in 28 x 40 frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 6.0% — above our launch gate.

When does demand for 28 x 40 frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 28 x 40 frame niche?

Listings span $17.27–$114.33; the average listing price is $61.76 (sweet spot $15–$100). The average incumbent carries 5,216 reviews — the moat a new listing must climb.

28 x 40 frame

Worth a look

Shows a sweet-spot price point ($61.76 avg), but high returns (6.0%) keeps it on the watch list.

Avg price

Great$61.76

avg listing price — sweet spot $15–$100

Price range

Great$17.27–$114.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Market size

Good$318K

$318K/yr · 125K searches

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+14.8%

90-day search growth — must beat 0% to launch

Review moat

Bad5,216.38

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, 28 x 40 frame is a $318K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 55/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

28 x 40 frame market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $371K–$494K; units × avg price
Conversion rate: 4.1%
Avg BSR: #354
Page quality: 0%
Prime: 88%
Sponsored: 76%
Out of stock: 5.0%
Avg brand age: 43 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

24%

Americanflat29%
LUGHFSV11%
LaVie Home10%
Fxojyvo9%
Fisnish9%
Picrit8%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +14.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 28 x 40 frame search terms

28x40 frame50K/yr +20.2%4.0% conv.
28 x 40 frame23K/yr +25.0%3.9% conv.
28x40 frame with mat12K/yr +60.1%3.0% conv.
28x40 poster frame12K/yr -25.7%4.5% conv.
40x28 frame8K/yr -1.3%3.5% conv.
28x40 picture frame5K/yr -5.0%4.8% conv.
40 x 28 frame5K/yr +11.5%4.3% conv.
28 x 40 poster frame5K/yr -2.8%4.7% conv.
28 x 40 frame with mat4K/yr -5.1%2.9% conv.
frame 28x403K/yr +4.0%5.9% conv.

All search terms

Top 28 x 40 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LaVie Home 28x40 Picture Frame for Wall Display 28x40 Black Picture Frame with HD Plexiglass 28 x 40 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$46.184.4★6,741 rev

Fxojyvo 28x40 Picture Frame Black Engineered Wood Wall Hanging

Fxojyvo$43.024.3★1,730 rev

Veleclo 28x40 Picture Frame for Wall Display 28x40 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 28 x 40 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$46.814.4★1,411 rev

Americanflat 28x40 Poster Frame - Matted to 24x36 - Engineered Wood - Black

Americanflat$48.174.5★4,889 rev

Fisnish 28x40 Picture Frame Display Pictures 24x36 with Mat or 28 x 40 Without Mat Black Wall Hanging Poster Frame with HD Plexiglass Durable and Scratch-proof 1 Pack

Fisnish$56.054.4★3,543 rev

Newest

by launch date

euwazram Rustic Walnut 28x40 Frame - Single Frame 28 x 40 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames

euwazram$58.39490 rev

7mo ago

LUGHFSV 28x40 Picture Frame for Wall Vertical or Horizontal Wall Hanging Large Poster Frame for Photo and Posters Poster Frame 28x40 Without Mat

LUGHFSV$40.8128 rev

10mo ago

Homeforia 27x40 inch Poster Frame Brown Mortise & Tenon Walnut 27 x 40 Wooden Picture Frames with Mat 24 x 36 for Wall 40x27 Dark Wood Frame Matted to 24x36 Photo Tempered Glass Wall Kit Set of 1

Homeforia$90.14453 rev

10mo ago

Picrit 28x40 Poster Frame Black Engineered Wood Picture Frame for Horizontal or Vertical Wall Mounting and Displaying Artwork Photos 1 Pack

Picrit$51.305,477 rev

1y ago

Veleclo 28x40 Picture Frame for Wall Display 28x40 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 28 x 40 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$46.811,411 rev

1y ago

What buyers say about 28 x 40 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality33%

“Beautifully made frame”

Quality-Overall13%

“Thank you for making quality affordable”

Advertised Vs Actual Product12%

“As advertised”

Size-Overall6%

“Perfect fit”

Value For Money6%

“a good value for the money”

Durability3%

“Works as designed, durable”

Wood Quality3%

“nice wooden finish”

Weight Light3%

“Great light weight frame”

Strength2%

“Feels sturdy and looks great”

Assembly/Installation1%

“Easy to assemble too”

What buyers complain about

Frame Quality23%

“Frame was cracked”

Quality-Overall15%

“Not well made”

Strength13%

“Flimsy”

Durability9%

“Broke within a month :”

Weight Heavy5%

“heavy to be stable on its own weight”

Value For Money4%

“Not worth the price”

Material Quality3%

“It is obvious that its plastic and not glass,”

Size-Overall3%

“My one issue is that it doesn't keep the poster tight enough”

Thickness2%

“seems to be a little thicker than the poster frames Ive purchased in stores”

Color2%

“Wrong color”

Top return reasons

Frame Quality66%

Size-Overall16%

Defective Material/Parts3%

Quality-Overall2%

Color2%

Value For Money2%

Wood Quality1%

Advertised Vs Actual Product1%

Strength1%

Material Quality1%

Common questions

Is 28 x 40 frame profitable to sell on Amazon United States?: The niche generates $318K/yr across 34 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Worth a look (55/100).
How competitive is the 28 x 40 frame niche?: 14 brands and 20 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 28 x 40 frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 6.0% — above our launch gate.
When does demand for 28 x 40 frame peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 28 x 40 frame niche?: Listings span $17.27–$114.33; the average listing price is $61.76 (sweet spot $15–$100). The average incumbent carries 5,216 reviews — the moat a new listing must climb.