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28 X 40 Frame

Maybe

Products sell for $61.76 on average, inside the sweet spot. But an estimated 6.0% of orders come back, so 28 X 40 Frame is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$318K/yr125K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
42%top-5 click share · 14 brands · 20 sellers

Flapen Score

28 X 40 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 28 X 40 Frame is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 28 X 40 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 28 X 40 Frame 125K times last year and spent an estimated $318K. The top 5 brands take 68% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $318K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
4.1%
Market size, estimated
$318Ka year
Peak month
January1.4× the quietest month
Top search term
28x40 frame50K searches a year

02 · Price

A sale here is worth $61.76.

Listings sell for $61.76 on average, from $17.27 to $114.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $61.76 that is $6K to $15K a year per listing.

Average price
$61.76inside the $15 to $100 sweet spot
Price range
$17.27–$114.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #354 within Picture Frames. It carries 5,216 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
88%
Out of stock, average day
5.0%
Average rank
#354in Picture Frames
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
5,216per listing
Listings tracked
34

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top 28 X 40 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

20

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 91%

Open market

24%

  • Brand 129%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

28 X 40 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 28 X 40 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 28x40 frame50K/yr
  • 28 x 40 frame23K/yr
  • 28x40 frame with mat12K/yr
  • 28x40 poster frame12K/yr
  • 40x28 frame8K/yr
  • 28x40 picture frame5K/yr
  • 40 x 28 frame5K/yr
  • 28 x 40 poster frame5K/yr
  • 28 x 40 frame with mat4K/yr
  • frame 28x403K/yr

Reviews and returns

What reviews say buyers love and hate about 28 X 40 Frame

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Frame Quality”
23%of negative reviews mention “Frame Quality”
6.0%of orders come back
“Frame was cracked”
A buyer, on “Frame Quality”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 28 X 40 Frame questions

Answered from the same tracked data.