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28 X 36 Mirror

Fail

Shoppers spend an estimated $29K a year here, so 28 X 36 Mirror is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$29K/yr13K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
33%top-5 click share · 23 brands · 27 sellers

Flapen Score

28 X 36 Mirror against its category

The dotted line is the Home & Kitchen average. Past it, 28 X 36 Mirror is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 28 X 36 Mirror market on Amazon at a glance

Shoppers on Amazon United States searched for 28 X 36 Mirror 13K times last year and spent an estimated $29K. The top 5 brands take 52% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
2.8%
Market size, estimated
$29Ka year
Top search term
28x36 bathroom mirror8K searches a year

02 · Price

A sale here is worth $81.80.

Listings sell for $81.80 on average, from $34.33 to $135.69. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $81.80 that is $0 to $8K a year per listing.

Average price
$81.80inside the $15 to $100 sweet spot
Price range
$34.33–$135.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #222 within Mirrors. It carries 786 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#222in Mirrors
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
786per listing
Listings tracked
38

04 · Newcomers

4 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
4Amazon's first-year sales bar
Average brand age
28 months

Products

Top 28 X 36 Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

27

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

33%

Top 20: 77%

Open market

43%

  • Brand 125%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

28 X 36 Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '26Prime Day '26NovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about 28 X 36 Mirror

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Durability”
5.0%of orders come back
“Now as of last week completely dead”
A buyer, on “Durability”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 28 X 36 Mirror questions

Answered from the same tracked data.