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27x27 Pillow Insert

Fail

Shoppers spend an estimated $31K a year here, so 27x27 Pillow Insert is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$31K/yr9K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
60%top-5 click share · 8 brands · 13 sellers

Flapen Score

27x27 Pillow Insert against its category

The dotted line is the Home & Kitchen average. Past it, 27x27 Pillow Insert is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 27x27 Pillow Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 27x27 Pillow Insert 9K times last year and spent an estimated $31K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
10.3%
Market size, estimated
$31Ka year
Peak month
January1.5× the quietest month
Top search term
27x27 pillow insert7K searches a year

02 · Price

A sale here is worth $32.43.

Listings sell for $32.43 on average, from $19.18 to $54.19. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.43 that is $0 to $3K a year per listing.

Average price
$32.43inside the $15 to $100 sweet spot
Price range
$19.18–$54.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #34 within Decorative Pillows, Inserts & Covers. It carries 29,737 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
89%
Out of stock, average day
6.2%
Average rank
#34in Decorative Pillows, Inserts & Covers
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
29,737per listing
Listings tracked
19

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top 27x27 Pillow Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

7%

  • Brand 126%
  • Brand 224%
  • Brand 319%
  • Brand 411%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 7%)

Demand

27x27 Pillow Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about 27x27 Pillow Insert

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Too small”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 27x27 Pillow Insert questions

Answered from the same tracked data.