26x26 Pillow Covers
MaybeThe top 5 products take only 13% of clicks. But demand is soft, at -23.4% this quarter, so 26x26 Pillow Covers is a Maybe.
- Flapen Score
- 52 / 100Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 4952
- Market size
- $865K/yr2.6M searches / yr
- 90-day growth
- -23.4%search demand this quarter
- Competition
- 13%top-5 click share · 73 brands · 83 sellers
Flapen Score
26x26 Pillow Covers against its category
The dotted line is the Home & Kitchen average. Past it, 26x26 Pillow Covers is stronger. Inside it, weaker.
Market
The 26x26 Pillow Covers market on Amazon at a glance
Shoppers on Amazon United States searched for 26x26 Pillow Covers 2.6M times last year and spent an estimated $865K. The top 5 brands take 59% of clicks. Demand peaks in Mar. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $865K a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- -23.4%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $865Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- 26x26 pillow covers718K searches a year
02 · Price
A sale here is worth $19.22.
Listings sell for $19.22 on average, from $7.76 to $47.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $19.22 that is $5K to $10K a year per listing.
- Average price
- $19.22inside the $15 to $100 sweet spot
- Price range
- $7.76–$47.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #351 within Decorative Pillows, Inserts & Covers. It carries 4,300 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #351in Decorative Pillows, Inserts & Covers
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 4,300per listing
- Listings tracked
- 178
04 · Newcomers
13 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 39
- Successful launches
- 13Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top 26x26 Pillow Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 13% of clicks. An open shelf where new products get seen.
Brands
73 falling
Sellers
83
Top-5 brand share
59%
Top 20: 80%
Top-5 click share
13%
Top 20: 36%
Open market
38%
- Brand 139%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 55%
- Brand 63%
Demand
26x26 Pillow Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 2.0×
Search terms
Top 26x26 Pillow Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 26x26 pillow covers718K/yr
- summer pillow covers 18x18132K/yr
- floral pillow covers228K/yr
- sage green pillow covers188K/yr
- summer pillow covers88K/yr
- embroidered pillow covers169K/yr
- vintage pillow covers147K/yr
- 28x28 pillow cover131K/yr
- 26 x 26 pillow covers120K/yr
- taupe pillow covers95K/yr
Reviews and returns
What reviews say buyers love and hate about 26x26 Pillow Covers
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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FAQ
Common 26x26 Pillow Covers questions
Answered from the same tracked data.