Is 24x48 picture frame profitable to sell on Amazon United States?

The niche generates $70K/yr across 22 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Skip it (41/100).

How competitive is the 24x48 picture frame niche?

11 brands and 15 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in 24x48 picture frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Size-Overall. The return rate is 5.6% — above our launch gate.

When does demand for 24x48 picture frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 24x48 picture frame niche?

Listings span $28.83–$151.84; the average listing price is $79.50 (sweet spot $15–$100). The average incumbent carries 1,017 reviews — the moat a new listing must climb.

24x48 picture frame

Skip it

A small market ($70K/yr) — this niche doesn't clear our bar today.

Avg price

Great$79.50

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,016.59

avg incumbent reviews — the moat a new listing must climb

Price range

Good$28.83–$151.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$70K

$70K/yr · 55K searches

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, 24x48 picture frame is a $70K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 41/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

24x48 picture frame market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $80K–$99K; units × avg price
Conversion rate: 1.6%
Avg BSR: #1,545
Page quality: 0%
Prime: 77%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 40 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

12%

LaVie Home42%
FOLKOR14%
ArtToFrames12%
Veleclo8%
CANFRAVAS6%
Podronale5%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 24x48 picture frame search terms

24x48 picture frame23K/yr +21.5%1.9% conv.
24 x 48 frame10K/yr +8.9%2.3% conv.
24x48 frame8K/yr +15.8%1.5% conv.
24x48 canvas frame6K/yr +16.9%1.4% conv.
48x24 frame4K/yr +19.9%1.3% conv.
48 x 24 frame4K/yr -8.5%1.8% conv.

All search terms

Top 24x48 picture frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LaVie Home 24x48 Picture Frame for Wall Display 24x48 Black Picture Frame with HD Plexiglas 24 x 48 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$71.044.4★6,741 rev

LaVie Home 24 x 48 Picture Frame Large Poster Frame with High Definition Plexiglass Horizontal or Vertical Wall Gallery Poster Frames Suitable for Photos Artworks Posters Puzzle Black 1pc

LaVie Home$76.334.5★8,711 rev

Veleclo 24x48 Picture Frame for Wall Display 24x48 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 24 x 48 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$75.764.4★1,411 rev

Floating Frame for 24x48 Canvas Paintings DIY Metal Canvas With 5/6 Deep Modern Floater for Oil Paintings Portrait Landscape Living Room Bedroom Home Office Wall Art Decor (Black)

FOLKOR$54.414.3★498 rev

Podronale 24x48 Poster Frames 1Pcs Plexiglass Black Aluminum Snap Frame

Podronale$67.404.4★68 rev

Newest

by launch date

Canvas Frame 24x48 inch(60x120 cm) Suitable for 26x50inch Canvas DIY Self Assembly Wooden Picture Frames Kit Canvas Stretcher Bars for Oil Painting Posters Prints Diamond Painting Wall Art Paintings

HlianKoti$28.8314 rev

3mo ago

VHH 24x48 Snap Poster Frame 1 Pack Lightweigt Black Coated Aluminum with plexiglass

VHH$68.0840 rev

4mo ago

Amazon Basics Rectangular Wood Poster Frame 24 x 36 Black

Amazon Basics$33.19791 rev

11mo ago

Veleclo 24x48 Picture Frame for Wall Display 24x48 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 24 x 48 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$75.761,411 rev

1y ago

LaVie Home 24x48 Picture Frame for Wall Display 24x48 Black Picture Frame with HD Plexiglas 24 x 48 Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$71.046,741 rev

1y ago

What buyers say about 24x48 picture frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality44%

“Great frame for the price”

Quality-Overall12%

“Nice quality”

Assembly/Installation10%

“Easy to assemble”

Size-Overall5%

“Perfect size”

Value For Money4%

“It is the cheapest”

Weight Light3%

“It feels lightweight enough to manage without sacrificing sturdiness”

Design-Overall2%

“looks very elegant”

Strength2%

“Big, sturdy”

Stitch/Finish/Polish2%

“however the finish product is very nice”

Advertised Vs Actual Product2%

“Exactly what was expected”

What buyers complain about

Quality-Overall22%

“Lousy quality broke almost immediately”

Frame Quality20%

“the frame itself barley stays together”

Size-Overall16%

“meaning the poster I ordered for it did not fit”

Material Quality6%

“Cheaper material/Quality”

Durability6%

“may fall apart”

Assembly/Installation3%

“difficult to assemble”

Instructions/User Manual/Troubleshooting3%

“instructions are awful”

Defective Material/Parts3%

“Broken, missing pieces bad quality”

Strength1%

“This thing cant even support its own weight”

Top return reasons

Frame Quality55%

Size-Overall25%

Defective Material/Parts4%

Value For Money4%

Color2%