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24x48 Picture Frame

Fail

Shoppers spend an estimated $70K a year here, so 24x48 Picture Frame is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$70K/yr55K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
61%top-5 click share · 11 brands · 15 sellers

Flapen Score

24x48 Picture Frame against its category

The dotted line is the Home & Kitchen average. Past it, 24x48 Picture Frame is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24x48 Picture Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 24x48 Picture Frame 55K times last year and spent an estimated $70K. The top 5 brands take 83% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
1.6%
Market size, estimated
$70Ka year
Peak month
January1.4× the quietest month
Top search term
24x48 picture frame23K searches a year

02 · Price

A sale here is worth $79.50.

Listings sell for $79.50 on average, from $28.83 to $151.84. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $79.50 that is $0 to $8K a year per listing.

Average price
$79.50inside the $15 to $100 sweet spot
Price range
$28.83–$151.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,545 within Picture Frames. It carries 1,017 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
77%
Out of stock, average day
2.2%
Average rank
#1,545in Picture Frames
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
1,017per listing
Listings tracked
22

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top 24x48 Picture Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

15

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

12%

  • Brand 142%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (5 brands, 12%)

Demand

24x48 Picture Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 24x48 Picture Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24x48 picture frame23K/yr
  • 24 x 48 frame10K/yr
  • 24x48 frame8K/yr
  • 24x48 canvas frame6K/yr
  • 48x24 frame4K/yr
  • 48 x 24 frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 24x48 Picture Frame

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Frame Quality”
22%of negative reviews mention “Quality-Overall”
5.6%of orders come back
“Lousy quality broke almost immediately”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 24x48 Picture Frame questions

Answered from the same tracked data.