Is 24x36 frame with mat profitable to sell on Amazon United States?

The niche generates $111K/yr across 38 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.5%. Flapen's verdict: Skip it (47/100).

How competitive is the 24x36 frame with mat niche?

22 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in 24x36 frame with mat?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 4.3%.

When does demand for 24x36 frame with mat peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the 24x36 frame with mat niche?

Listings span $31.49–$111.14; the average listing price is $57.55 (sweet spot $15–$100). The average incumbent carries 5,926 reviews — the moat a new listing must climb.

24x36 frame with mat

Skip it

A deep review moat (5,926 avg reviews) — this niche doesn't clear our bar today.

Avg price

Great$57.55

avg listing price — sweet spot $15–$100

Price range

Great$31.49–$111.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Market size

Okay$111K

$111K/yr · 93K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad5,925.79

avg incumbent reviews — the moat a new listing must climb

Signals High Price

According to Flapen's Amazon United States niche tracking, 24x36 frame with mat is a $111K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

24x36 frame with mat market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $144K–$173K; units × avg price
Conversion rate: 2.1%
Avg BSR: #284
Page quality: 0%
Prime: 97%
Sponsored: 92%
Out of stock: 3.7%
Avg brand age: 40 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

43%

Top 20: 80%

Open market

31%

upsimples26%
Americanflat11%
Hongkee11%
MCS10%
PEALSN7%
Homeforia5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +10.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top 24x36 frame with mat search terms

24x36 frame with mat31K/yr +15.6%1.6% conv.
24 x 36 frame with mat16K/yr +8.0%1.6% conv.
24x36 matted frame13K/yr +12.5%2.0% conv.
24x36 poster frame with mat11K/yr -5.8%1.9% conv.
wood frame 24x367K/yr +18.8%1.7% conv.
24 x 36 matted frame5K/yr +21.4%1.8% conv.
26x34 frame5K/yr -6.4%0.7% conv.
24 x 36 frame wood4K/yr +23.2%2.1% conv.
wooden frame 24x363K/yr +12.4%2.4% conv.

All search terms

Top 24x36 frame with mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 24x36 Poster Frame Display Pictures 20x30 with Mat or 24 x 36 Without Wall Hanging Picture Frames Black 1 Pack

upsimples$37.684.5★41,299 rev

Americanflat 28x40 Poster Frame - Matted to 24x36 - Engineered Wood - Black

Americanflat$48.174.5★4,889 rev

upsimples 24x36 Poster Frame Display Pictures 20x30 with Mat or 24x36 Without Mat Wall Hanging Picture Frame Natural Style 1 Pack

upsimples$46.924.5★41,299 rev

Hongkee 24x36 Poster Frame Set of 2 Rustic Black Wood Style - Display 24 x 36 Poster without Mat or 20x30 Picture with Mat Wall Mounting Horizontal and Vertical

Hongkee$58.794.6★3,369 rev

MCS Museum Poster Frame 24x36 Medium Oak Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)

MCS$39.364.4★15,414 rev

Newest

by launch date

upsimples 24x36 Picture Frame Solid Wooden Nursery Decor 1Pack Natural

upsimples$52.411,115 rev

4mo ago

Xenoluma 24x36 Poster Frames - 3 Pack Natural Solid Wood Wide Border Picture Frame Display 20x30 with Mat or 24 x 36 Without Vertical & Horizontal Wall Mount

Xenoluma$111.1425 rev

5mo ago

JCJMY 24x36 Picture Frame with 20x30 Mat Display Photo 20x30 with Mat or 24 x 36 Without Mat Wall Hanging Large 24 by 36 Poster Frame with Plexiglass Black

JCJMY$34.142,138 rev

10mo ago

QOTIB Wood 24x36 Picture Frame with 20x30 Mat Display 20x30 with Mat or 24x36 Without Mat Wood 24 by 36 Photo Frame 24 x 36 Frame for Wall Hanging Display Deep Brown

QOTIB$43.931,645 rev

10mo ago

PEALSN 24x36 Poster Frame Set of 2 for Wall Mounting Display Black

PEALSN$48.03769 rev

1y ago

What buyers say about 24x36 frame with mat

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality36%

“Beautiful frame”

Quality-Overall12%

“Super satisfied, really good build quality and love that it came with its own hanging kit”

Value For Money8%

“Good for the price”

Strength4%

“Solid”

Size-Overall4%

“Fits perfect”

Advertised Vs Actual Product3%

“Exactly as pictured”

Ease Of Use3%

“Easy to use”

Assembly/Installation2%

“easy to assemble”

Wood Quality2%

“I love the shade of the wood”

Display-Overall2%

“allows a distinct elegance in displaying my items”

What buyers complain about

Frame Quality24%

“These frames are terrible”

Quality-Overall24%

“Garbage quality”

Strength7%

“Flimsy”

Durability7%

“Broke within a month :”

Defective Material/Parts4%

“arrived completely broken into 2 pieces”

Value For Money3%

“Cheap cheap cheap”

Size-Overall2%

“Didn't fit the poster”

Material Quality2%

“This product feels extremely cheap”

Design-Overall1%

“Garbage quality and design”

Stain Resistance1%

“Received damaged and smudges on the matted piece”

Top return reasons

Frame Quality54%

Size-Overall23%

Color5%

Advertised Vs Actual Product3%

Defective Material/Parts3%