Is 24x32 frame profitable to sell on Amazon United States?

The niche generates $536K/yr across 43 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (61/100).

How competitive is the 24x32 frame niche?

23 brands and 26 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in 24x32 frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Size-Overall. The return rate is 4.3%.

When does demand for 24x32 frame peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 24x32 frame niche?

Listings span $28.16–$121.99; the average listing price is $46.65 (sweet spot $15–$100). The average incumbent carries 5,703 reviews — the moat a new listing must climb.

24x32 frame

Worth a look

Shows a sweet-spot price point ($46.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$46.65

avg listing price — sweet spot $15–$100

Brand share

Great42%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$28.16–$121.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$536K

$536K/yr · 192K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Review moat

Bad5,702.51

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, 24x32 frame is a $536K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 42% of demand. Verdict: Worth a look — 61/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

24x32 frame market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $467K–$583K; units × avg price
Conversion rate: 6.0%
Avg BSR: #448
Page quality: 0%
Prime: 91%
Sponsored: 91%
Out of stock: 6.1%
Avg brand age: 36 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

42%

Top 20: 98%

Top-5 click share

36%

Top 20: 80%

Open market

52%

upsimples12%
Veleclo9%
MCS8%
Homeforia7%
LaVie Home7%
euwazram6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 24x32 frame search terms

24x32 frame57K/yr +18.6%4.7% conv.
24x32 poster frame34K/yr +17.2%6.0% conv.
32x24 frame15K/yr +1.9%4.6% conv.
24 x 32 picture frame11K/yr +45.2%5.4% conv.
32 x 24 frame10K/yr +16.4%5.3% conv.
24 x 32 poster frame14K/yr -25.3%5.7% conv.
24 x 32 frame10K/yr +1.6%4.4% conv.
24x32 frame with mat8K/yr +19.8%2.5% conv.
24x32 picture frame9K/yr -7.7%3.5% conv.
32x24 poster frame7K/yr +11.1%5.7% conv.

All search terms

Top 24x32 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Veleclo 24x32 Picture Frame for Wall Display 24x32 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 24 x 32 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$30.184.4★1,411 rev

upsimples 24x32 Poster Frame Display Pictures 20x28 with Mat or 24 x 32 Without Wall Hanging Picture Frames Black 1 Pack

upsimples$37.464.5★41,299 rev

MCS Trendsetter 24x32 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)

MCS$30.744.4★28,140 rev

Fisnish 24x32 Poster Frame Black 24 x 32 Frame for Horizontal or Vertical Wall Mounting 1 Pack

Fisnish$37.294.4★3,543 rev

Fxojyvo 24x32 Picture Frame Black Engineered Wood Wall Hanging

Fxojyvo$29.754.3★1,730 rev

Newest

by launch date

FLYJOE 24x32 Poster Frame | Solid Oak Wood 24x32 Picture Frame | 24 x 32 Picture Frame With Mat For 20x28 | Tempered Glass And Hanging Hardware Included | 24 by 32 Photo Frame Walnut 1 Pack

FLYJOE$91.09456 rev

9mo ago

upsimples 24x32 Poster Frame Easy Slide-In Assembly Black 3 Pack

upsimples$43.987,650 rev

10mo ago

JCJMY 24x32 Picture Frame with 20x24 Mat Display Photo 20x24 with Mat or 24 x 32 Without Mat Wall Hanging Large 24 by 32 Poster Frame with Plexiglass Black

JCJMY$32.482,138 rev

11mo ago

Picrit 24x32 Poster Frame Black Engineered Wood Picture Frame for Horizontal or Vertical Wall Mounting and Displaying Artwork Photos 1 Pack

Picrit$33.265,477 rev

1y ago

Veleclo 24x32 Picture Frame for Wall Display 24x32 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 24 x 32 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$30.181,411 rev

1y ago

What buyers say about 24x32 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality46%

“Frame is beautiful”

Quality-Overall14%

“Excellent quality”

Value For Money8%

“Soo worth it”

Size-Overall4%

“The size is accurate”

Advertised Vs Actual Product4%

“Exactly what was expected”

Print Quality3%

“Perfect for my Santa canvas print”

Weight Light2%

“Its lightweight, which makes it easy to hang,”

Design-Overall2%

“The design is simple and modern, so it doesnt distract from the artwork”

Wood Quality1%

“The whole experience was great: The wood of the frame is beautiful. bought the walnut.”

Material Quality1%

“honestly the plastic makes it easier to hang”

What buyers complain about

Quality-Overall20%

“yes, its not a high quality product so dont expect much,”

Frame Quality18%

“Both frames were warped”

Size-Overall12%

“Hard to find size”

Value For Money9%

“cheap”

Material Quality6%

“Flimsy material”

Strength5%

“The very, very cheap plastic frame around the edge is so flimsy it almost collapsed when I took the plexiglass out to try to repair it”

Advertised Vs Actual Product4%

“INCORRECT DIMENSIONS”

Weight Heavy2%

“It's a bit heavy so make sure to use the string and nails provided”

Color2%

“First time I got it it was the wrong color”

Design-Overall2%

“Poor construction”

Top return reasons

Frame Quality60%

Size-Overall22%

Defective Material/Parts3%

Advertised Vs Actual Product3%