Skip to content

24x32 Frame

Maybe

Products sell for $46.65 on average, inside the sweet spot. But the average product has 5,703 reviews to catch up to, so 24x32 Frame is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$536K/yr192K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
36%top-5 click share · 23 brands · 26 sellers

Flapen Score

24x32 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 24x32 Frame is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24x32 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 24x32 Frame 192K times last year and spent an estimated $536K. The top 5 brands take 42% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $536K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
6.0%
Market size, estimated
$536Ka year
Peak month
January1.4× the quietest month
Top search term
24x32 frame57K searches a year

02 · Price

A sale here is worth $46.65.

Listings sell for $46.65 on average, from $28.16 to $121.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $46.65 that is $12K to $23K a year per listing.

Average price
$46.65inside the $15 to $100 sweet spot
Price range
$28.16–$121.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$12K–$23K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #448 within Picture Frames. It carries 5,703 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
6.1%
Average rank
#448in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,703per listing
Listings tracked
43

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top 24x32 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

26

Top-5 brand share

42%

Top 20: 98%

Top-5 click share

36%

Top 20: 80%

Open market

52%

  • Brand 112%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

24x32 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 24x32 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24x32 frame57K/yr
  • 24x32 poster frame34K/yr
  • 32x24 frame15K/yr
  • 24 x 32 picture frame11K/yr
  • 32 x 24 frame10K/yr
  • 24 x 32 poster frame14K/yr
  • 24 x 32 frame10K/yr
  • 24x32 frame with mat8K/yr
  • 24x32 picture frame9K/yr
  • 32x24 poster frame7K/yr

Reviews and returns

What reviews say buyers love and hate about 24x32 Frame

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Frame Quality”
20%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“yes, its not a high quality product so dont expect much,”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common 24x32 Frame questions

Answered from the same tracked data.