Is 24x30 frame profitable to sell on Amazon United States?

The niche generates $862K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the 24x30 frame niche?

21 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in 24x30 frame?

Top complaints mined from reviews: Frame Quality, Size-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.

When does demand for 24x30 frame peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the 24x30 frame niche?

Listings span $24.36–$79.10; the average listing price is $40.53 (sweet spot $15–$100). The average incumbent carries 7,021 reviews — the moat a new listing must climb.

24x30 frame

Worth a look

Shows a sweet-spot price point ($40.53 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$40.53

avg listing price — sweet spot $15–$100

Price range

Incredible$24.36–$79.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$862K

$862K/yr · 362K searches

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Review moat

Bad7,020.94

avg incumbent reviews — the moat a new listing must climb

Signals High Returns

According to Flapen's Amazon United States niche tracking, 24x30 frame is a $862K/yr Amazon United States market (362K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

24x30 frame market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $811K–$1.0M; units × avg price
Conversion rate: 5.9%
Avg BSR: #289
Page quality: 0%
Prime: 94%
Sponsored: 74%
Out of stock: 5.1%
Avg brand age: 43 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

43%

Top 20: 85%

Open market

33%

MCS25%
LaVie Home14%
upsimples10%
Americanflat8%
Veleclo6%
BESCRCL5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top 24x30 frame search terms

24x30 frame112K/yr +1.2%3.7% conv.
24 x 30 frame37K/yr +10.8%4.1% conv.
24x30 puzzle frame26K/yr -19.0%7.5% conv.
24x30 picture frame23K/yr +8.1%3.1% conv.
24x30 poster frame26K/yr -4.2%5.7% conv.
30x24 picture frame20K/yr -0.8%5.5% conv.
24x30 frame with mat10K/yr +25.4%1.7% conv.
30 x 24 frame11K/yr +7.9%4.9% conv.
puzzle frame 24 x 3012K/yr -27.0%6.4% conv.
24 x 30 picture frame9K/yr +10.4%3.8% conv.

All search terms

Top 24x30 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MCS Trendsetter 24x30 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)

MCS$29.234.4★28,140 rev

LaVie Home 24x30 Picture Frame Black Puzzles Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels Puzzles Posters Photos or Artwork1 Pack

LaVie Home$34.154.5★8,711 rev

Americanflat 24x30 Poster Frame - Slim Molding - Black

Americanflat$27.704.6★13,107 rev

upsimples 24x30 Puzzle Frame Display Pictures 18x24 with Mat or 24 x 30 Without Wall Hanging Poster Frames Black 1 Pack

upsimples$34.104.5★41,299 rev

BESCRCL 24x30 Picture Frame Brown Poster Frames Wall Hanging Display Pictures 24 x 30 without Mat 1 Pack

BESCRCL$32.204.6★3,404 rev

Newest

by launch date

Veleclo 24x30 Picture Frame for Wall Display 24x30 Brown Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 24 x 30 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$33.45111 rev

4mo ago

QOTIB Wood 24x30 Picture Frame with 20x24 Mat Display 20x24 with Mat or 24x30 Without Mat Wood 24 by 30 Photo Frame 24 x 30 Frame for Wall Hanging Display Deep Brown

QOTIB$34.571,645 rev

10mo ago

upsimples 24x30 Poster Frame Easy Slide-In Assembly Black 3 Pack

upsimples$42.297,650 rev

10mo ago

JCJMY 24x30 Picture Frame with 20x24 Mat Display Photo 20x24 with Mat or 24 x 30 Without Mat Wall Hanging Large 24 by 30 Poster Frame with Plexiglass Black

JCJMY$30.172,138 rev

11mo ago

Chrspk 24X30 Poster Frame Display Pictures 18X24 with Mat or 24X30 Without Wall Hanging Frames Natural Oak 3 Pack

Chrspk$69.68152 rev

1y ago

What buyers say about 24x30 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality40%

“Frame is good quality”

Quality-Overall19%

“The price was fair for the quality”

Value For Money10%

“Worth it”

Size-Overall6%

“The size was exactly the right size”

Advertised Vs Actual Product4%

“Exactly as described”

Color4%

“Color is perfect”

Weight Light4%

“Lightweight and easy to manage”

Strength2%

“Very sturdy”

Assembly/Installation2%

“Easy to hang”

Ease Of Use2%

“It was easy to use”

What buyers complain about

Frame Quality31%

“Frame arrived damaged”

Size-Overall20%

“It does not fit as described”

Quality-Overall11%

“Low Quality”

Value For Money5%

“This was a very expensive frame”

Material Quality4%

“Cheap material”

Strength4%

“I thought they might be flimsy”

Ethical Trade/Fair Trade4%

“Scam Company”

Defective Material/Parts2%

“was broken in 2 large pieces”

Durability2%

“The durability and quality of the frame is not very durable”

Scratch Resistance2%

“It will scratch unless you are extra careful”

Top return reasons

Frame Quality59%

Size-Overall26%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Material Quality2%

Color1%

Quality-Overall1%

Value For Money1%

Scratch Resistance1%

Strength1%

Common questions

Is 24x30 frame profitable to sell on Amazon United States?: The niche generates $862K/yr across 34 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the 24x30 frame niche?: 21 brands and 28 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in 24x30 frame?: Top complaints mined from reviews: Frame Quality, Size-Overall, Quality-Overall. The return rate is 5.1% — above our launch gate.
When does demand for 24x30 frame peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the 24x30 frame niche?: Listings span $24.36–$79.10; the average listing price is $40.53 (sweet spot $15–$100). The average incumbent carries 7,021 reviews — the moat a new listing must climb.