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24x28 Frame

Fail

Shoppers spend an estimated $71K a year here, so 24x28 Frame is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$71K/yr20K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
66%top-5 click share · 11 brands · 15 sellers

Flapen Score

24x28 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 24x28 Frame is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24x28 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 24x28 Frame 20K times last year and spent an estimated $71K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
6.3%
Market size, estimated
$71Ka year
Top search term
24x28 frame11K searches a year

02 · Price

A sale here is worth $57.18.

Listings sell for $57.18 on average, from $29.23 to $76.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.18 that is $0 to $6K a year per listing.

Average price
$57.18inside the $15 to $100 sweet spot
Price range
$29.23–$76.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #685 within Picture Frames. It carries 3,006 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
71%
Out of stock, average day
9.7%
Average rank
#685in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,006per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top 24x28 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

15

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

16%

  • Brand 143%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (5 brands, 16%)

Demand

24x28 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top 24x28 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24x28 frame11K/yr
  • 24 x 28 frame4K/yr
  • 24x28 picture frame4K/yr

Reviews and returns

What reviews say buyers love and hate about 24x28 Frame

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Frame Quality”
31%of negative reviews mention “Quality-Overall”
5.0%of orders come back
“Cheap”
A buyer, on “Quality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 24x28 Frame questions

Answered from the same tracked data.