Is 24x28 frame profitable to sell on Amazon United States?

The niche generates $71K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (44/100).

How competitive is the 24x28 frame niche?

11 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in 24x28 frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 5.0% — above our launch gate.

What does it cost to enter the 24x28 frame niche?

Listings span $29.23–$76.88; the average listing price is $57.18 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.

24x28 frame

Skip it

A small market ($71K/yr) — this niche doesn't clear our bar today.

Price range

Incredible$29.23–$76.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$57.18

avg listing price — sweet spot $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Growth

Good+20.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,005.76

avg incumbent reviews — the moat a new listing must climb

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.0%

return rate — above 5% kills the launch gate

Market size

Bad$71K

$71K/yr · 20K searches

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, 24x28 frame is a $71K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

24x28 frame market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $43K–$57K; units × avg price
Conversion rate: 6.3%
Avg BSR: #685
Page quality: 0%
Prime: 71%
Sponsored: 90%
Out of stock: 9.7%
Avg brand age: 40 months
Avg seller age: 213 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

16%

Americanflat43%
LaVie Home15%
Craig Frames7%
FLYJOE7%
Acovy7%
ArtToFrames5%
Open — no brand owns it (5 brands, 16%)

Demand

Weekly Amazon search volume, last 28 weeks — +20.1% search growth over the last 90 days.

Open Trend

Top 24x28 frame search terms

24x28 frame11K/yr +37.9%4.0% conv.
24 x 28 frame4K/yr -1.1%2.8% conv.
24x28 picture frame4K/yr -3.3%2.9% conv.

All search terms

Top 24x28 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Americanflat 24x28 Poster Frame - Matted to 20x24 - Slim Molding - Black

Americanflat$37.424.5★5,432 rev

LaVie Home 24x28 Picture Frame for Wall Display 24x28 Black Picture Frame with HD Plexiglas 24 x 28 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$36.254.4★6,741 rev

Americanflat 24x28 Poster Frame - Matted to 20x24 - Engineered Wood - Black

Americanflat$43.744.5★1,241 rev

Axeman 24x28 Poster Frame - Solid Oak Wood 24x28 Frame With Mat for 20x24 28x24 Wood Poster Frame | Tempered Glass and Hanging Hardware Included Home Wall Decor Art Hanging Frame Oak

Axeman$57.894.4★1,159 rev

Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints

Acovy$67.834.7★90 rev

Newest

by launch date

Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints

Acovy$67.8390 rev

4mo ago

Acovy 24x28 Solid Walnut Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints

Acovy$71.6390 rev

4mo ago

FLYJOE 24x28 Picture Frame Solid Oak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display

FLYJOE$74.5536 rev

5mo ago

FLYJOE 24x28 Picture Frame Solid Teak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display

FLYJOE$74.7564 rev

5mo ago

FLYJOE 24x28 Poster Frame | Solid Oak Wood 24x28 Picture Frame | 24 x 28 Picture Frame With Mat For 20x24 | Tempered Glass And Hanging Hardware Included | 24 by 28 Photo Frame Walnut 1 Pack

FLYJOE$76.88456 rev

9mo ago

What buyers say about 24x28 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality37%

“Beautiful frame, arrived perfectly”

Quality-Overall17%

“Well made, loved that it was easy to get puzzle into it, perfect fit”

Size-Overall9%

“Plus its on the large size so that doubles my stress but”

Strength8%

“Solid”

Value For Money8%

“great deal for a 24x30 frame”

Weight Light6%

“still light enough to easily hang”

Durability3%

“will last”

Advertised Vs Actual Product2%

“Exactly as described”

Assembly/Installation2%

“Easy to hang”

What buyers complain about

Quality-Overall31%

“Cheap”

Frame Quality21%

“There are much better frames out there for only a few dollars more”

Strength15%

“Very cheap and flimsy”

Material Quality10%

“Cheap material”

Value For Money6%

“It was not worth it”

Weight Heavy4%

“A little heavy”

Top return reasons

Frame Quality59%

Size-Overall30%

Material Quality2%

Defective Material/Parts2%

Advertised Vs Actual Product2%

Value For Money1%

Quality-Overall1%

Strength1%

Adhesion/Stickiness1%

Color0%

Common questions

Is 24x28 frame profitable to sell on Amazon United States?: The niche generates $71K/yr across 21 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +20.1%. Flapen's verdict: Skip it (44/100).
How competitive is the 24x28 frame niche?: 11 brands and 15 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in 24x28 frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 5.0% — above our launch gate.
What does it cost to enter the 24x28 frame niche?: Listings span $29.23–$76.88; the average listing price is $57.18 (sweet spot $15–$100). The average incumbent carries 3,006 reviews — the moat a new listing must climb.