24x28 Frame
FailShoppers spend an estimated $71K a year here, so 24x28 Frame is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $71K/yr20K searches / yr
- 90-day growth
- +20.1%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 15 sellers
Flapen Score
24x28 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 24x28 Frame is stronger. Inside it, weaker.
Market
The 24x28 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 24x28 Frame 20K times last year and spent an estimated $71K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +20.1%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $71Ka year
- Top search term
- 24x28 frame11K searches a year
02 · Price
A sale here is worth $57.18.
Listings sell for $57.18 on average, from $29.23 to $76.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.18 that is $0 to $6K a year per listing.
- Average price
- $57.18inside the $15 to $100 sweet spot
- Price range
- $29.23–$76.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #685 within Picture Frames. It carries 3,006 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 71%
- Out of stock, average day
- 9.7%
- Average rank
- #685in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 3,006per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top 24x28 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Americanflat 24x28 Poster Frame - Matted to 20x24 - Slim Molding - Black
- Price
- $37.42
- Rating
- 4.5/5
- Reviews
- 5,432
- Age
- 2y ago

LaVie Home 24x28 Picture Frame for Wall Display 24x28 Black Picture Frame with HD Plexiglas 24 x 28 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $36.25
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 1y ago

Americanflat 24x28 Poster Frame - Matted to 20x24 - Engineered Wood - Black
- Price
- $43.74
- Rating
- 4.5/5
- Reviews
- 1,241
- Age
- 2y ago

Axeman 24x28 Poster Frame - Solid Oak Wood 24x28 Frame With Mat for 20x24 28x24 Wood Poster Frame | Tempered Glass and Hanging Hardware Included Home Wall Decor Art Hanging Frame Oak
- Price
- $57.89
- Rating
- 4.4/5
- Reviews
- 1,159
- Age
- 1y ago

Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints
- Price
- $67.83
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints
- Price
- $67.83
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 4mo ago

Acovy 24x28 Solid Walnut Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints
- Price
- $71.63
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 4mo ago

FLYJOE 24x28 Picture Frame Solid Oak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display
- Price
- $74.55
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 5mo ago

FLYJOE 24x28 Picture Frame Solid Teak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display
- Price
- $74.75
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 5mo ago

Craig Frames 24x28 Brown Oak Picture Frame for Posters and Gallery Wall
- Price
- $67.00
- Rating
- 4.6/5
- Reviews
- 1,504
- Age
- 2y ago
Newest
by launch date
Acovy 24x28 Solid Oak Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints
- Price
- $67.83
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 4mo ago

Acovy 24x28 Solid Walnut Wood Picture Frame for Wall 24x28 Wood Photo Frame Matted to 20x24 Photos 24 x 28 Poster Frame with Tempered Glass Curved Wooden Picture Frames for Wall Art Photo and Prints
- Price
- $71.63
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 4mo ago

FLYJOE 24x28 Picture Frame Solid Oak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display
- Price
- $74.55
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 5mo ago

FLYJOE 24x28 Picture Frame Solid Teak Wood 24 x 28 Photo Frame Matted to 20x24 24x28 Poster Frame with HD Tempered Glass 24 by 28 Wood Picture Frames Vertical & Horizontal Wall Hanging Display
- Price
- $74.75
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 5mo ago

FLYJOE 24x28 Poster Frame | Solid Oak Wood 24x28 Picture Frame | 24 x 28 Picture Frame With Mat For 20x24 | Tempered Glass And Hanging Hardware Included | 24 by 28 Photo Frame Walnut 1 Pack
- Price
- $76.88
- Rating
- 4.4/5
- Reviews
- 456
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
15
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 98%
Open market
16%
- Americanflat43%
- LaVie Home15%
- Craig Frames7%
- FLYJOE7%
- Acovy7%
- ArtToFrames5%
- Open — no brand owns it (5 brands, 16%)
Demand
24x28 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top 24x28 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 24x28 frame11K/yr
- 24 x 28 frame4K/yr
- 24x28 picture frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 24x28 Frame
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 24x28 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









