24x24 Pillow Inserts
MaybeProducts sell for $25.38 on average, inside the sweet spot. But the average product has 32,435 reviews to catch up to, so 24x24 Pillow Inserts is a Maybe.
- Flapen Score
- 53 / 100Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 4953
- Market size
- $1.9M/yr675K searches / yr
- 90-day growth
- +6.3%search demand this quarter
- Competition
- 72%top-5 click share · 7 brands · 12 sellers
Flapen Score
24x24 Pillow Inserts against its category
The dotted line is the Home & Kitchen average. Past it, 24x24 Pillow Inserts is stronger. Inside it, weaker.
Market
The 24x24 Pillow Inserts market on Amazon at a glance
Shoppers on Amazon United States searched for 24x24 Pillow Inserts 675K times last year and spent an estimated $1.9M. The top 5 brands take 93% of clicks. Demand peaks in Oct. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 675K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 675K
- Growth, 90 days vs prior 90
- +6.3%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $1.9Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- 24x24 pillow inserts290K searches a year
02 · Price
A sale here is worth $25.38.
Listings sell for $25.38 on average, from $17.54 to $42.00. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At $25.38 that is $152K to $203K a year per listing.
- Average price
- $25.38inside the $15 to $100 sweet spot
- Price range
- $17.54–$42.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $152K–$203K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #18 within Decorative Pillows, Inserts & Covers. It carries 32,435 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 5.6%
- Average rank
- #18in Decorative Pillows, Inserts & Covers
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 32,435per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top 24x24 Pillow Inserts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding 24x24 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $23.75
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 6y ago
Utopia Bedding Throw Pillows Decorative 24 Pillow Inserts Set of 4
- Price
- $30.08
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 1y ago
Pillowflex Synthetic Down Pillow Insert 24x24 in - Karate Chop Pillow
- Price
- $35.11
- Rating
- 4.7/5
- Reviews
- 11,608
- Age
- 12y ago
LANE LINEN 24x24 Pillow Inserts - Set of 2 Lightweight Down Alternative Square Pillows White Throw Pillows for Bed Decorative Pillows for Couch Bed Firm Pillows for Living Room
- Price
- $19.91
- Rating
- 4.1/5
- Reviews
- 7,373
- Age
- 4y ago
MIULEE 24x24 Inch Synthetic Down Alternative Euro Pillow Insert
- Price
- $22.93
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 2y ago
Trending
estimated 90-day click momentum
MIULEE 24x24 Euro Pillow Inserts 2 Pack Throw Pillows for Couch Bed
- Price
- $25.46
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Amazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
- Price
- $17.54
- Rating
- 4.3/5
- Reviews
- 1,946
- Age
- 9mo ago
LANE LINEN 24x24 Pillow Inserts - Set of 2 Lightweight Down Alternative Square Pillows White Throw Pillows for Bed Decorative Pillows for Couch Bed Firm Pillows for Living Room
- Price
- $19.91
- Rating
- 4.1/5
- Reviews
- 7,373
- Age
- 4y ago
MIULEE 24x24 Inch Synthetic Down Alternative Euro Pillow Insert
- Price
- $22.93
- Rating
- 4.7/5
- Reviews
- 805
- Age
- 2y ago
Utopia Bedding Throw Pillows 24x24 Pillow Inserts Pack of 1 White
- Price
- $19.24
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Newest
by launch dateAmazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
- Price
- $17.54
- Rating
- 4.3/5
- Reviews
- 1,946
- Age
- 9mo ago
MIULEE 24x24 Euro Pillow Inserts 2 Pack Throw Pillows for Couch Bed
- Price
- $25.46
- Rating
- 4.6/5
- Reviews
- 4,072
- Age
- 1y ago
Utopia Bedding Throw Pillows 24x24 Pillow Inserts Pack of 1 White
- Price
- $19.24
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Utopia Bedding Throw Pillows Decorative 24 Pillow Inserts Set of 4
- Price
- $30.08
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 1y ago
Utopia Bedding 24x24 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $24.51
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
12
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
3%
- Utopia Bedding62%
- MIULEE11%
- Pillowflex7%
- LANE LINEN7%
- OKBA6%
- puredown4%
- Open — no brand owns it (1 brand, 3%)
Demand
24x24 Pillow Inserts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top 24x24 Pillow Inserts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 24x24 pillow inserts290K/yr
- 24x24 pillow73K/yr
- 24 x 24 pillow insert66K/yr
- pillow inserts 24x24 set of 236K/yr
- 24x24 pillow insert31K/yr
- 24x24 pillows21K/yr
- pillow inserts 24x2419K/yr
- 24 inch pillow inserts18K/yr
- 24 pillow insert17K/yr
- 24x24 pillow inserts set of 211K/yr
Reviews and returns
What reviews say buyers love and hate about 24x24 Pillow Inserts
We read the reviews and the return reasons for every product selling here.
“Quality Control Issues”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 24x24 Pillow Inserts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data