24x24 pillow inserts
Worth a lookShows a sweet-spot price point ($25.38 avg), but a deep review moat (32,435 avg reviews) keeps it on the watch list.
Avg price
Incredible$25.38avg listing price — sweet spot $15–$100
Price range
Incredible$17.54–$42.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.9M$1.9M/yr · 675K searches
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad32,434.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 24x24 pillow inserts is a $1.9M/yr Amazon United States market (675K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
24x24 pillow inserts market data
- Units sold / yr
- 80K–100K
- avg 6,000–8,000/product
- Revenue / yr
- $2.0M–$2.5M
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 100%
- Out of stock
- 5.6%
- Avg brand age
- 42 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
12
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
3%
- Utopia Bedding62%
- MIULEE11%
- Pillowflex7%
- LANE LINEN7%
- OKBA6%
- puredown4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +6.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top 24x24 pillow inserts search terms
- 24x24 pillow inserts290K/yr
- 24x24 pillow73K/yr
- 24 x 24 pillow insert66K/yr
- pillow inserts 24x24 set of 236K/yr
- 24x24 pillow insert31K/yr
- 24x24 pillows21K/yr
- pillow inserts 24x2419K/yr
- 24 inch pillow inserts18K/yr
- 24 pillow insert17K/yr
- 24x24 pillow inserts set of 211K/yr
Top 24x24 pillow inserts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding 24x24 Pillow Inserts White Throw Pillows for Couch 2 Pack
Utopia Bedding$23.754.6★217,964 rev
Utopia Bedding Throw Pillows Decorative 24 Pillow Inserts Set of 4
Utopia Bedding$30.084.7★126,455 rev
Pillowflex Synthetic Down Pillow Insert 24x24 in - Karate Chop Pillow
Pillowflex$35.114.7★11,608 rev
LANE LINEN 24x24 Pillow Inserts - Set of 2 Lightweight Down Alternative Square Pillows White Throw Pillows for Bed Decorative Pillows for Couch Bed Firm Pillows for Living Room
LANE LINEN$19.914.1★7,373 rev
MIULEE 24x24 Inch Synthetic Down Alternative Euro Pillow Insert
MIULEE$22.934.7★805 rev
Newest
by launch date
Amazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
Amazon Basics$17.541,946 rev
MIULEE 24x24 Euro Pillow Inserts 2 Pack Throw Pillows for Couch Bed
MIULEE$25.464,072 rev
Utopia Bedding Throw Pillows 24x24 Pillow Inserts Pack of 1 White
Utopia Bedding$19.24753 rev
Utopia Bedding Throw Pillows Decorative 24 Pillow Inserts Set of 4
Utopia Bedding$30.08126,455 rev
Utopia Bedding 24x24 Throw Pillow Inserts Decorative Pillows Pack of 2
Utopia Bedding$24.5112,576 rev
Trending
90-day click momentumMIULEE 24x24 Euro Pillow Inserts 2 Pack Throw Pillows for Couch Bed
MIULEE$25.464.6★
Amazon Basics Square Hypoallergenic Down Alternative Pillow Insert Machine Washable Softness and Support 20 inch 2-Pack
Amazon Basics$17.544.3★
LANE LINEN 24x24 Pillow Inserts - Set of 2 Lightweight Down Alternative Square Pillows White Throw Pillows for Bed Decorative Pillows for Couch Bed Firm Pillows for Living Room
LANE LINEN$19.914.1★
MIULEE 24x24 Inch Synthetic Down Alternative Euro Pillow Insert
MIULEE$22.934.7★
Utopia Bedding Throw Pillows 24x24 Pillow Inserts Pack of 1 White
Utopia Bedding$19.244.4★
What buyers say about 24x24 pillow inserts
What buyers praise and complain about, mined from review topics.What buyers love
“the excellent quality was consistent across all four”
“soft firm fluffy”
“soft firm fluffy”
“Very comfortable”
“These pillows are very comfortable”
“Well worth it”
“Size is accurate”
“Just what I needed nice comfy pillows”
“Exceeded my expectations”
“These inserts filled my pillow and made them thick and fluffy”
What buyers complain about
“Quality Control Issues”
“No fluff”
“wrong size”
“Pillows werent filled enough”
“About 2 inches thick”
“Looks are deceiving”
“I dont care how budget friendly these are, theyre a waste of money and time ordering”
“lack any sort of shape”
“flimsy and limp”
“They dont have any support”
Top return reasons
Common questions
- Is 24x24 pillow inserts profitable to sell on Amazon United States?
- The niche generates $1.9M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the 24x24 pillow inserts niche?
- 7 brands and 12 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in 24x24 pillow inserts?
- Top complaints mined from reviews: Quality-Overall, Fluffiness, Size-Overall. The return rate is 2.9%.
- When does demand for 24x24 pillow inserts peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the 24x24 pillow inserts niche?
- Listings span $17.54–$42.00; the average listing price is $25.38 (sweet spot $15–$100). The average incumbent carries 32,435 reviews — the moat a new listing must climb.