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24x24 Outdoor Pillows

Fail

Shoppers spend an estimated $26K a year here, so 24x24 Outdoor Pillows is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$26K/yr34K searches / yr
90-day growth
+49.4%search demand this quarter
Competition
40%top-5 click share · 18 brands · 20 sellers

Flapen Score

24x24 Outdoor Pillows against its category

The dotted line is the Home & Kitchen average. Past it, 24x24 Outdoor Pillows is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24x24 Outdoor Pillows market on Amazon at a glance

Shoppers on Amazon United States searched for 24x24 Outdoor Pillows 34K times last year and spent an estimated $26K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
+49.4%
Conversion, latest week
2.9%
Market size, estimated
$26Ka year
Top search term
24x24 outdoor pillows12K searches a year

02 · Price

A sale here is worth $26.80.

Listings sell for $26.80 on average, from $9.86 to $86.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $26.80 that is $0 to $3K a year per listing.

Average price
$26.80inside the $15 to $100 sweet spot
Price range
$9.86–$86.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #165 within Decorative Pillows, Inserts & Covers. It carries 2,419 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
97%
Out of stock, average day
6.2%
Average rank
#165in Decorative Pillows, Inserts & Covers
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,419per listing
Listings tracked
36

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top 24x24 Outdoor Pillows products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

18%

  • Brand 138%
  • Brand 213%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (12 brands, 18%)

Demand

24x24 Outdoor Pillows search demand

Weekly searches over the year. Pick a range.

1K800Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top 24x24 Outdoor Pillows search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24x24 outdoor pillows12K/yr
  • large outdoor pillows 24x24 waterproof7K/yr
  • 24x24 pillow covers outdoor6K/yr
  • outdoor pillows 24x245K/yr
  • 24 x 24 outdoor pillows4K/yr

Reviews and returns

What reviews say buyers love and hate about 24x24 Outdoor Pillows

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
4.2%of orders come back
“Cheap cheap cheap”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 24x24 Outdoor Pillows questions

Answered from the same tracked data.