24x24 outdoor pillows
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.80avg listing price — sweet spot $15–$100
Price range
Great$9.86–$86.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Growth
Good+49.4%90-day search growth — must beat 0% to launch
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,418.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$26K$26K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, 24x24 outdoor pillows is a $26K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
24x24 outdoor pillows market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $27K–$34K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #165
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 58%
- Out of stock
- 6.2%
- Avg brand age
- 35 months
- Avg seller age
- 210 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
20
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
40%
Top 20: 85%
Open market
18%
- MIULEE38%
- K KEVIN TEXTILE13%
- DFXSZ13%
- Utopia Bedding6%
- Oubonun6%
- DAFENA6%
- Open — no brand owns it (12 brands, 18%)
Demand
Weekly Amazon search volume, last 8 weeks — +49.4% search growth over the last 90 days.Top 24x24 outdoor pillows search terms
- 24x24 outdoor pillows12K/yr
- large outdoor pillows 24x24 waterproof7K/yr
- 24x24 pillow covers outdoor6K/yr
- outdoor pillows 24x245K/yr
- 24 x 24 outdoor pillows4K/yr
Top 24x24 outdoor pillows products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Euro Sham Faux Linen Garden Farmhouse Cushion Cases for Patio Tent Balcony Couch Sofa 24x24 Inch Beige
MIULEE$23.854.4★8,600 rev
Blue and Gray Floral Pillow Covers 24x24 Set of 2 Outdoor Waterproof White Colored Decorative Throw Pillows Summer Pillowcase Polyester Cushion Case Decor for Couch Patio Funiture Garden Porch 01B24
DFXSZ$20.974.6★1,259 rev
Utopia Bedding 24x24 Outdoor Pillows Water Resistant Throw Pillows 2-Pack
Utopia Bedding$27.114.8★1,326 rev
Oubonun 24x24 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillows
Oubonun$37.704.6★723 rev
Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Farmhouse Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 24x24 Inch Navy Blue
K KEVIN TEXTILE$25.594.7★565 rev
Newest
by launch date
decorUhome Outdoor Waterproof Faux Linen Throw Pillow Covers 24x24 Set of 2
decorUhome$25.97102 rev
Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Farmhouse Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 24x24 Inch Navy Blue
K KEVIN TEXTILE$25.59565 rev
DAFENA Spring Pillow Covers 24x24 Inch 2 Pcs Navy Blue Sage Green Hydrangea Flower Decor Throw Pillows Vintage Floral Seasonal Summer Outdoor Decoration Pillowcase Linen Cushion Cover for Couch Sofa
DAFENA$20.95662 rev
GHSJYO Waterproof Throw Pillow Covers 24x24inch Set of 2 Farmhouse Outdoor Black and White Stripes Square Pillow Cushion Case Classic Cotton Linen Pillowcase for Home Decor
GHSJYO$22.32229 rev
OTPIPCS 24 x 24 Outdoor Pillow Insert Set of 2 Square Throw Pillow Inserts Waterproof for Couch Porch Outside Patio Furniture Decorative Pillows Large White Sofa Cushion Stuffer
OTPIPCS$31.57321 rev
Trending
90-day click momentumUtopia Bedding 24x24 Outdoor Pillows Water Resistant Throw Pillows 2-Pack
Utopia Bedding$27.114.8★
decorUhome Outdoor Waterproof Faux Linen Throw Pillow Covers 24x24 Set of 2
decorUhome$25.974.6★
MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Euro Sham Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 24x24 Inch Navy
MIULEE$23.224.4★
MIULEE Pack of 2 Outdoor Waterproof Pillow Covers Decorative Farmhouse Throw Pillow Covers Square Solid Color Couch Pillow Covers for Patio Tent Bed Sofa Living Room 24x24 Inch Black
MIULEE$23.414.4★
Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Farmhouse Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 24x24 Inch Navy Blue
K KEVIN TEXTILE$25.594.7★
What buyers say about 24x24 outdoor pillows
What buyers praise and complain about, mined from review topics.What buyers love
“Quality and Perfect Sizing”
“Fit perfectly”
“True to size, nice color”
“Cushions”
“Value for the money”
“As advertised”
“Water did not go thru just puddled”
“Nice fabric, fits pillows good”
“Looks great and good material”
“Durable”
What buyers complain about
“Cheap cheap cheap”
“thick as the pictures”
“Color faded”
“These are like a burlap material”
“DO NOT BUY - Only lasts one season”
“However, getting my pillow inserts in were a little hard - mine are a little more fluffy then I think they were made for”
“The are not soft”
“Zippers are really bad on these pillows”
“dimensions were wrong until this one”
“Don't keep their color”
Top return reasons
Common questions
- Is 24x24 outdoor pillows profitable to sell on Amazon United States?
- The niche generates $26K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the 24x24 outdoor pillows niche?
- 18 brands and 20 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in 24x24 outdoor pillows?
- Top complaints mined from reviews: Quality-Overall, Thickness, Color Fading/Discoloration. The return rate is 4.2%.
- What does it cost to enter the 24x24 outdoor pillows niche?
- Listings span $9.86–$86.16; the average listing price is $26.80 (sweet spot $15–$100). The average incumbent carries 2,419 reviews — the moat a new listing must climb.