24x18 frame
Launch itA $1.1M/yr market growing +8.8% this quarter with returns at 2.6% — clears our launch bar.
Avg price
Incredible$29.04avg listing price — sweet spot $15–$100
Price range
Great$11.74–$67.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 499K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,151.06avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 24x18 frame is a $1.1M/yr Amazon United States market (499K searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 58/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
24x18 frame market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $871K–$1.2M
- units × avg price
- Conversion rate
- 7.5%
- Avg BSR
- #228
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 94%
- Out of stock
- 5.0%
- Avg brand age
- 46 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
20 falling
Sellers
26
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
50%
Top 20: 87%
Open market
16%
- MCS39%
- upsimples24%
- Americanflat12%
- Amazon Basics4%
- BESCRCL3%
- LUCKYLIFE2%
- Open — no brand owns it (14 brands, 16%)
Demand
Weekly Amazon search volume, last 13 weeks — +8.8% search growth over the last 90 days.Top 24x18 frame search terms
- 24x18 frame92K/yr
- 18x24 frame with mat77K/yr
- 18x24 wood frame35K/yr
- 24 x 18 frame40K/yr
- 18x24 black frame28K/yr
- puzzle frame 18x2426K/yr
- 18x24 frame wood26K/yr
- 18x24 matted frame24K/yr
- 18x24 puzzle frame20K/yr
- 24x18 picture frame18K/yr
Top 24x18 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MCS Studio Gallery 18x24 Poster Frame Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$24.784.7★35,786 rev
upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Black 1 Pack
upsimples$24.394.5★41,299 rev
MCS Studio Gallery 18x24 Poster Frame Walnut Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$26.854.7★35,786 rev
MCS Trendsetter 18x24 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$20.854.4★28,140 rev
MCS 18x24 Puzzle Frame for Finished Puzzles Black Vertical & Horizontal Wall-Mounted Large Picture Display for Preservation (1-Pack)
MCS$28.714.4★6,194 rev
Newest
by launch date
Amazon Basics Rectangular Wood Poster Frame 18 x 24 Black
Amazon Basics$24.48791 rev
Americanflat 18x24 Poster Frame with Polished Front Cover - Slide-In Photo Frame with Buildable Molding - Fusion Collection - Picture Frames for Wall Display - Black
Americanflat$18.081,172 rev
QOTIB Wood 18x24 Picture Frame with 16x20 Mat Deep Brown Display 16x20 with Mat or 18x24 Without Mat Wood 18 by 24 Photo Frame 18 x 24 Frame for Wall Hanging Display Deep Brown
QOTIB$22.491,645 rev
wallwisy 18x24 Poster Frame Solid Oak 18x24 Poster Frames Matted to 16x20 24x18 Natural Wooden Frame Horizontal or Vertical Wall Mounting Set of 1
wallwisy$36.18991 rev
upsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack
upsimples$29.8441,299 rev
Trending
90-day click momentumupsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack
upsimples$29.844.5★
Amazon Basics Rectangular Wood Poster Frame 18 x 24 Black
Amazon Basics$24.484.6★
upsimples 18x24 Picture Frame Display Pictures 16x20 with Mat or 18 x 24 Without Wall Hanging Poster Frames Gold 1 Pack
upsimples$27.854.5★
LaVie Home 18x24 Picture Frame for Wall Display 18x24 Black Picture Frame with HD Plexiglas 18 x 24 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$24.064.4★
MCS Studio Gallery 18x24 Poster Frame Walnut Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$26.854.7★
What buyers say about 24x18 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Cute frame”
“Amazing Quality”
“Worth the price”
“puzzle fit just right”
“Just as pictured”
“Easy to set up”
“I like that it feels stable once it is up”
“Easy to use”
“Quality picture frame”
“Nice color”
What buyers complain about
“Frame arrived broken”
“Extremely Poor Quality”
“terrible plastic and material”
“Size not as advertised”
“Too expensive”
“Size not as advertised”
“breaks easily”
“The clamps were tight”
“the plastic came in scratched”
“Its very flimsy”
Top return reasons
Common questions
- Is 24x18 frame profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +8.8%. Flapen's verdict: Launch it (58/100).
- How competitive is the 24x18 frame niche?
- 20 brands and 26 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in 24x18 frame?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Material Quality. The return rate is 2.6%.
- What does it cost to enter the 24x18 frame niche?
- Listings span $11.74–$67.22; the average listing price is $29.04 (sweet spot $15–$100). The average incumbent carries 13,151 reviews — the moat a new listing must climb.