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24x18 Frame

Maybe

Products sell for $29.04 on average, inside the sweet spot. But the average product has 13,151 reviews to catch up to, so 24x18 Frame is a Maybe.

Flapen Score
58
58 / 100
Top 14% of 11,240 Home & Kitchen niches · +9 vs the category median of 49
Market size
$1.1M/yr499K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
50%top-5 click share · 20 brands · 26 sellers

Flapen Score

24x18 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 24x18 Frame is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 24x18 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 24x18 Frame 499K times last year and spent an estimated $1.1M. The top 5 brands take 82% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 7.5% of those searches ended in a purchase.

Shoppers searched for this 499K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
499K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
7.5%
Market size, estimated
$1.1Ma year
Top search term
24x18 frame92K searches a year

02 · Price

A sale here is worth $29.04.

Listings sell for $29.04 on average, from $11.74 to $67.22. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $29.04 that is $29K to $36K a year per listing.

Average price
$29.04inside the $15 to $100 sweet spot
Price range
$11.74–$67.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$29K–$36K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #228 within Picture Frames. It carries 13,151 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.0%
Average rank
#228in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
13,151per listing
Listings tracked
34

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top 24x18 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

26

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

50%

Top 20: 87%

Open market

16%

  • Brand 139%
  • Brand 224%
  • Brand 312%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (14 brands, 16%)

Demand

24x18 Frame search demand

Weekly searches over the year. Pick a range.

10K6KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top 24x18 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 24x18 frame92K/yr
  • 18x24 frame with mat77K/yr
  • 18x24 wood frame35K/yr
  • 24 x 18 frame40K/yr
  • 18x24 black frame28K/yr
  • puzzle frame 18x2426K/yr
  • 18x24 frame wood26K/yr
  • 18x24 matted frame24K/yr
  • 18x24 puzzle frame20K/yr
  • 24x18 picture frame18K/yr

Reviews and returns

What reviews say buyers love and hate about 24x18 Frame

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Frame Quality”
26%of negative reviews mention “Frame Quality”
2.6%of orders come back
“Frame arrived broken”
A buyer, on “Frame Quality”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 24x18 Frame questions

Answered from the same tracked data.