23x35 poster frame
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$43.18avg listing price — sweet spot $15–$100
Price range
Great$13.93–$113.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Review moat
Bad9,372.84avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, 23x35 poster frame is a $43K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
23x35 poster frame market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $54K–$65K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #975
- Page quality
- 0%
- Prime
- 47%
- Sponsored
- 95%
- Out of stock
- 5.5%
- Avg brand age
- 41 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
13
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- LaVie Home32%
- ArtToFrames17%
- MCS11%
- Craig Frames9%
- Americanflat8%
- wallsthatspeak5%
- Open — no brand owns it (5 brands, 17%)
Demand
Weekly Amazon search volume, last 22 weeks — +2.5% search growth over the last 90 days.Top 23x35 poster frame search terms
- 23x35 poster frame14K/yr
- 23 x 35 poster frame6K/yr
- 23x35 frame4K/yr
- 35x23 poster frame3K/yr
Top 23x35 poster frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LaVie Home 23x35 Picture Frame for Wall Display 23x35 Black Picture Frame with HD Plexiglas 23 x 35 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$46.244.4★6,741 rev
ArtToFrames 23x35 Inch Black Picture Frame This 1.25 Inch Custom Poster Frame is Soft Black - Comes with Economy Acrylic and Corrugated Backing (2WOM5180-23x35)
ArtToFrames$44.114.6★741 rev
MCS Trendsetter 24x36 Poster Frame Black High-Gloss Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$31.494.4★28,140 rev
Americanflat 23x35 Poster Frame - Engineered Wood - Black
Americanflat$54.354.5★41,054 rev
ELSKER&HOME 22.375 x 34 Poster Frame 3 Pack Black
ELSKER&HOME$35.884.3★4,096 rev
Newest
by launch date
BWEDXCC 24x36 Picture Frame Black Flat Profile Wall Photo Frame
BWEDXCC$13.9377 rev
Frame USA 23x35 Picture Frame Black Value Added Series Wall Hanging Frame with High Clarity Plexiglass
Craig Frames$41.3136 rev
Frame USA 23x35 Picture Frame Brown Timber Series Wall Hanging Frame with High Clarity Plexiglass
Craig Frames$45.0311 rev
Frame USA 23x35 Picture Frame Black Timber Series Wall Hanging Frame with High Clarity Plexiglass
Craig Frames$39.2920 rev
LaVie Home 23x35 Picture Frame for Wall Display 23x35 Black Picture Frame with HD Plexiglas 23 x 35 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$46.246,741 rev
Trending
90-day click momentumBWEDXCC 24x36 Picture Frame Black Flat Profile Wall Photo Frame
BWEDXCC$13.934.0★
wallsthatspeak 23x35 Black Picture Frame for Puzzles Posters Photos or Artwork
wallsthatspeak$59.234.5★
ArtToFrames 23x35 Inch White Picture Frame This 1.25 Inch Custom Poster Frame is Soft White - Comes with Economy Acrylic and Corrugated Backing (2WOM5179-23x35)
ArtToFrames$43.674.6★
LaVie Home 23x35 Picture Frame for Wall Display 23x35 Black Picture Frame with HD Plexiglas 23 x 35 Photo Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
LaVie Home$46.244.4★
ArtToFrames 23x35 Inch Black Picture Frame This 1.25 Inch Custom Poster Frame is Soft Black - Comes with Economy Acrylic and Corrugated Backing (2WOM5180-23x35)
ArtToFrames$44.114.6★
What buyers say about 23x35 poster frame
What buyers praise and complain about, mined from review topics.What buyers love
“This frame is fantastic”
“Good quality build not plastic”
“Good for the price”
“Great fit”
“package taken cared of and easy install”
“Easy to use”
“Exactly as pictured”
“Looks great, bowed a little though”
“steady, solid construction”
“Lightweight and looks nice”
What buyers complain about
“Cheap quality”
“The frame was bent”
“Flimsy plastic”
“I wish it were a little better for the price”
“Made of poor material”
“Fell apart with in a year”
“Too small”
“arrived completely broken into 2 pieces”
“They are way too assemble”
“Extremely thin”
Top return reasons
Common questions
- Is 23x35 poster frame profitable to sell on Amazon United States?
- The niche generates $43K/yr across 19 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the 23x35 poster frame niche?
- 11 brands and 13 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in 23x35 poster frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 3.1%.
- What does it cost to enter the 23x35 poster frame niche?
- Listings span $13.93–$113.64; the average listing price is $43.18 (sweet spot $15–$100). The average incumbent carries 9,373 reviews — the moat a new listing must climb.