23x23 Pillow Insert

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

11.7%

Market size, estimated

$58Ka year

Peak month

November1.6× the quietest month

Top search term

23x23 pillow insert14K searches a year

Listings sell for $25.89 on average, from $16.07 to $47.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $25.89 that is $3K to $6K a year per listing.

Average price

$25.89inside the $15 to $100 sweet spot

Price range

$16.07–$47.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$6K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #35 within Decorative Pillows, Inserts & Covers. It carries 45,523 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#35in Decorative Pillows, Inserts & Covers

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

45,523per listing

Listings tracked

15

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

53 months