23x17 Frame

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

36K

Growth, 90 days vs prior 90

+14.9%

Conversion, latest week

7.5%

Market size, estimated

$91Ka year

Peak month

August1.4× the quietest month

Top search term

17x23 picture frame12K searches a year

Listings sell for $33.47 on average, from $20.67 to $57.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $33.47 that is $3K to $8K a year per listing.

Average price

$33.47inside the $15 to $100 sweet spot

Price range

$20.67–$57.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

4.1%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #331 within Picture Frames. It carries 4,127 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

90%

Out of stock, average day

21.5%

Average rank

#331in Picture Frames

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,127per listing

Listings tracked

20

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months