23 Birthday Decorations for Women

Shoppers searched for this 246K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

246K

Growth, 90 days vs prior 90

-13.4%

Conversion, latest week

3.7%

Market size, estimated

$113Ka year

Peak month

January1.7× the quietest month

Top search term

23 birthday decorations42K searches a year

Listings sell for $12.29 on average, from $5.13 to $26.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $12.29 that is $0 to $1K a year per listing.

Average price

$12.29under the $15 to $100 sweet spot

Price range

$5.13–$26.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

2.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #4,316 within Balloons. It carries 516 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#4,316in Balloons

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

516per listing

Listings tracked

73

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

0Amazon's first-year sales bar

Average brand age

27 months