Is 22x30 frame profitable to sell on Amazon United States?

The niche generates $152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the 22x30 frame niche?

13 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in 22x30 frame?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 4.5%.

When does demand for 22x30 frame peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 22x30 frame niche?

Listings span $30.58–$68.22; the average listing price is $38.42 (sweet spot $15–$100). The average incumbent carries 6,206 reviews — the moat a new listing must climb.

22x30 frame

Worth a look

Shows a sweet-spot price point ($38.42 avg), but a deep review moat (6,206 avg reviews) keeps it on the watch list.

Avg price

Incredible$38.42

avg listing price — sweet spot $15–$100

Price range

Incredible$30.58–$68.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$152K

$152K/yr · 69K searches

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Growth

Okay+3.8%

90-day search growth — must beat 0% to launch

Review moat

Bad6,205.81

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 22x30 frame is a $152K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 50/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

22x30 frame market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $154K–$192K; units × avg price
Conversion rate: 5.8%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.0%
Avg brand age: 41 months
Avg seller age: 211 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

28%

upsimples22%
Fisnish13%
Americanflat11%
MOUDAMION10%
LaVie Home9%
JCJMY8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 22x30 frame search terms

22x30 frame28K/yr +5.5%5.0% conv.
22 x 30 frame10K/yr -5.3%5.4% conv.
22x30 picture frame7K/yr +8.6%5.2% conv.
30x22 frame5K/yr +13.1%6.4% conv.
30 x 22 frame4K/yr +19.0%5.1% conv.
22x30 poster frame5K/yr -3.5%5.4% conv.
22x30 frame with mat3K/yr -1.7%2.6% conv.
22 x 30 picture frame3K/yr +6.5%4.9% conv.
30x22 picture frame4K/yr -15.1%7.5% conv.

All search terms

Top 22x30 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 22x30 Picture Frame Display Pictures 18x24 with Mat or 22 x 30 Without Wall Hanging Poster Frames Black 1 Pack

upsimples$32.594.5★41,299 rev

Fisnish 22x30 Picture Frame Black with HD Plexiglass Durable and Scratch-proof for Horizontal or Vertical Wall Mounting 1 Pack

Fisnish$30.584.4★3,543 rev

Americanflat 22x30 Poster Frame - Engineered Wood - Black

Americanflat$38.424.5★41,054 rev

LaVie Home 22x30 Picture Frame for Wall Display 22x30 Black Picture Frame with HD Plexiglas 22 x 30 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$32.584.4★6,741 rev

22x30 Wood Frame Brown Rustic Natural Wooden 30x22in Poster Picture Frame Distressed 22 x 30inch Woodgrain Gallery Photo Frame with HD Plexiglass Horizontal Vertical Wall Mounting Display 1pcs

MOUDAMION$42.354.5★2,085 rev

Newest

by launch date

upsimples 22x30 Poster Frame Easy Slide-In Assembly Black 3 Pack

upsimples$39.607,650 rev

5mo ago

JCJMY 22x30 Picture Frame with 18x24 Mat Display Photo 18x24 with Mat or 22 x 30 Without Mat Wall Hanging Large 22 by 30 Poster Frame with Plexiglass Rustic Brown

JCJMY$34.012,138 rev

10mo ago

HLiWEGNS Antique Gold 22x30 Frame Poster Frame with Aged Gold Finish Picture Frame for 22 x 30 Artwork Canvas Prints Puzzles and Wall Decor

HLiWEGNS$40.9878 rev

11mo ago

Picrit 22x30 Picture Frame Black Engineered Wood Poster Frame for Horizontal or Vertical Wall Mounting and Displaying Artwork Photos 1 Pack

Picrit$31.565,477 rev

1y ago

Veleclo 22x30 Picture Frame for Wall Display 22x30 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 30 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$33.861,411 rev

1y ago

What buyers say about 22x30 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality51%

“Frame is sturdy”

Size-Overall17%

“Size”

Quality-Overall13%

“Good quality”

Value For Money5%

“Great product and great price”

Strength4%

“Frame is sturdy”

Material Quality4%

“the material is good quality”

Ease Of Use2%

“Easy as pie”

What buyers complain about

Quality-Overall25%

“Cheaper quality”

Frame Quality19%

“It's a cheap frame”

Value For Money19%

“the ones I found were really expensive because is not a usual size in the US”

Wood Quality13%

“not the natural warmth of solid wood I had thought I was buying”

Advertised Vs Actual Product13%

“Not thr ssme as description”

Material Quality6%

“Plastic instead of glass, feels cheap”

Top return reasons

Frame Quality60%

Size-Overall19%

Material Quality3%

Advertised Vs Actual Product3%

Defective Material/Parts3%

Color2%

Quality-Overall2%

Scratch Resistance2%

Functionality-Overall2%

Wood Quality1%

Common questions

Is 22x30 frame profitable to sell on Amazon United States?: The niche generates $152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the 22x30 frame niche?: 13 brands and 17 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in 22x30 frame?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 4.5%.
When does demand for 22x30 frame peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 22x30 frame niche?: Listings span $30.58–$68.22; the average listing price is $38.42 (sweet spot $15–$100). The average incumbent carries 6,206 reviews — the moat a new listing must climb.