22x28 frame with mat for 18x24
Worth a lookShows sweet-spot pricing room ($24.39–$75.86), but a deep review moat (6,248 avg reviews) keeps it on the watch list.
Price range
Incredible$24.39–$75.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.37avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$229K$229K/yr · 102K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,247.58avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, 22x28 frame with mat for 18x24 is a $229K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 52/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
22x28 frame with mat for 18x24 market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $189K–$237K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 6.5%
- Avg brand age
- 38 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
23
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
52%
Top 20: 87%
Open market
26%
- Americanflat28%
- upsimples19%
- MCS8%
- QOTIB7%
- Hongkee6%
- FLYJOE5%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 22x28 frame with mat for 18x24 search terms
- 22x28 frame with mat24K/yr
- 18x24 matted frame24K/yr
- 22x28 frame with mat for 18x2411K/yr
- frame matted to 18x249K/yr
- poster frame with mat8K/yr
- frame with 18x24 mat opening6K/yr
- 22 x 28 frame with mat5K/yr
- 18 x 24 matted frame5K/yr
- 18x24 matted frame 22x284K/yr
- 18x24 frame mat3K/yr
Top 22x28 frame with mat for 18x24 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Americanflat 22x28 Poster Frame - Matted to 18x24 - Engineered Wood - Black
Americanflat$32.724.5★4,889 rev
upsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack
upsimples$29.844.5★41,299 rev
QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown
QOTIB$33.294.3★1,645 rev
MCS Studio Gallery 22x28 Matted Poster Frame with 18x24 Picture Display Black Woodgrain Engineered Wood Vertical & Horizontal Wall Hanging Large Picture Frame for Photos Posters & Art Prints (1-Pack)
MCS$33.384.5★907 rev
Americanflat 22x28 Poster Frame - Matted to 18x24 - Natural Oak
Americanflat$37.054.5★4,889 rev
Newest
by launch date
iRahmen 22x28 Poster Frame with 18x24 Mat - Plexiglass Wooden Picture Frames for Photo Wall Gallery Mounting (Dark Brown Set of 2)
iRahmen$49.121,000 rev
QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown
QOTIB$33.291,645 rev
JCJMY 22x28 Picture Frame with 18x24 Mat Display Photo 18x24 with Mat or 22 x 28 Without Mat Wall Hanging Large 22 by 28 Poster Frame with Plexiglass Black
JCJMY$29.942,138 rev
Hongkee 22x28 Frame Rustic Brown Wood Style - Display Posters 18 x 24 with Mat or 22x28 without Mat Wall Mounting Horizontal and Vertical 1 Pack
Hongkee$38.341,584 rev
Chrspk 22X28 Poster Frame Display Pictures 18X24 with Mat or 22X28 Without Wall Hanging Frames Natural Oak 3 Pack
Chrspk$60.63152 rev
Trending
90-day click momentumiRahmen 22x28 Poster Frame with 18x24 Mat - Plexiglass Wooden Picture Frames for Photo Wall Gallery Mounting (Dark Brown Set of 2)
iRahmen$49.124.6★
Hongkee 22x28 Frame Rustic Brown Wood Style - Display Posters 18 x 24 with Mat or 22x28 without Mat Wall Mounting Horizontal and Vertical 1 Pack
Hongkee$38.344.5★
Chrspk 22X28 Poster Frame Display Pictures 18X24 with Mat or 22X28 Without Wall Hanging Frames Natural Oak 3 Pack
Chrspk$60.634.5★
Tacomany Handcrafted Natural Wood Picture Frame with Mat for Wall and Tabletop display (Walnut 22x28 matted to 18x24)
Tacomany$75.484.6★
LUGHFSV 22x28 Picture Frame for Wall Poster Frame 18x24 with Mat or 22x28 without Mat Horizontal and Vertical for Wall Mounting Home Office Decoration
LUGHFSV$25.214.2★
What buyers say about 22x28 frame with mat for 18x24
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Frame”
“Amazing for the price”
“Nice quality”
“Sturdy and very nice looking”
“Size great”
“Simple all wood easy to hang”
“exactly what was expected”
“making assembly simple”
“The materials look nice too”
“has not been scratched”
What buyers complain about
“frame were defective”
“Cheap”
“Very flimsy”
“This frame is not worth the price”
“NOT THE RIGHT SIZE DO NOT BUY”
“I could only give it 3 stars because the mat is, annoyingly, off-white”
“My suggestion is that Amazon should remove this sellers listings for purposely misleading their customers”
“cheap clear plastic- purposely lying”
“This is embarrassing how far off this is they couldnt even take the time to measure”
“thin”
Top return reasons
Common questions
- Is 22x28 frame with mat for 18x24 profitable to sell on Amazon United States?
- The niche generates $229K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the 22x28 frame with mat for 18x24 niche?
- 20 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in 22x28 frame with mat for 18x24?
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.1%.
- When does demand for 22x28 frame with mat for 18x24 peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 22x28 frame with mat for 18x24 niche?
- Listings span $24.39–$75.86; the average listing price is $47.37 (sweet spot $15–$100). The average incumbent carries 6,248 reviews — the moat a new listing must climb.