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22x28 Frame with Mat for 18x24

Maybe

Prices already span $24.39–$75.86, with room to position. But the average product has 6,248 reviews to catch up to, so 22x28 Frame with Mat for 18x24 is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$229K/yr102K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
52%top-5 click share · 20 brands · 23 sellers

Flapen Score

22x28 Frame with Mat for 18x24 against its category

The dotted line is the Home & Kitchen average. Past it, 22x28 Frame with Mat for 18x24 is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 22x28 Frame with Mat for 18x24 market on Amazon at a glance

Shoppers on Amazon United States searched for 22x28 Frame with Mat for 18x24 102K times last year and spent an estimated $229K. The top 5 brands take 69% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
4.7%
Market size, estimated
$229Ka year
Peak month
January1.4× the quietest month
Top search term
22x28 frame with mat24K searches a year

02 · Price

A sale here is worth $47.37.

Listings sell for $47.37 on average, from $24.39 to $75.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $47.37 that is $5K to $12K a year per listing.

Average price
$47.37inside the $15 to $100 sweet spot
Price range
$24.39–$75.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #142 within Picture Frames. It carries 6,248 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#142in Picture Frames
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
6,248per listing
Listings tracked
31

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top 22x28 Frame with Mat for 18x24 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

23

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 87%

Open market

26%

  • Brand 128%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

22x28 Frame with Mat for 18x24 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 22x28 Frame with Mat for 18x24 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 22x28 frame with mat24K/yr
  • 18x24 matted frame24K/yr
  • 22x28 frame with mat for 18x2411K/yr
  • frame matted to 18x249K/yr
  • poster frame with mat8K/yr
  • frame with 18x24 mat opening6K/yr
  • 22 x 28 frame with mat5K/yr
  • 18 x 24 matted frame5K/yr
  • 18x24 matted frame 22x284K/yr
  • 18x24 frame mat3K/yr

Reviews and returns

What reviews say buyers love and hate about 22x28 Frame with Mat for 18x24

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Frame Quality”
43%of negative reviews mention “Frame Quality”
3.1%of orders come back
“frame were defective”
A buyer, on “Frame Quality”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 22x28 Frame with Mat for 18x24 questions

Answered from the same tracked data.