Skip to content

22x28 Frame

Maybe

Products sell for $36.89 on average, inside the sweet spot. But the average product has 8,446 reviews to catch up to, so 22x28 Frame is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$821K/yr346K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
39%top-5 click share · 24 brands · 47 sellers

Flapen Score

22x28 Frame against its category

The dotted line is the Home & Kitchen average. Past it, 22x28 Frame is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 22x28 Frame market on Amazon at a glance

Shoppers on Amazon United States searched for 22x28 Frame 346K times last year and spent an estimated $821K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $821K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
6.4%
Market size, estimated
$821Ka year
Peak month
January1.5× the quietest month
Top search term
22x28 frame111K searches a year

02 · Price

A sale here is worth $36.89.

Listings sell for $36.89 on average, from $18.13 to $80.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $36.89 that is $18K to $28K a year per listing.

Average price
$36.89inside the $15 to $100 sweet spot
Price range
$18.13–$80.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$18K–$28K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #319 within Picture Frames. It carries 8,446 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
3.6%
Average rank
#319in Picture Frames
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
8,446per listing
Listings tracked
36

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top 22x28 Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

47

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

39%

Top 20: 82%

Open market

29%

  • Brand 129%
  • Brand 217%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

22x28 Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top 22x28 Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 22x28 frame111K/yr
  • 22x28 poster frame49K/yr
  • 22 x 28 frame29K/yr
  • 22x28 frame with mat24K/yr
  • 22x28 picture frame15K/yr
  • 28x22 picture frame14K/yr
  • 22x28 frame with mat for 18x2411K/yr
  • frame 22x2811K/yr
  • poster frame 22x2811K/yr
  • 22 x 28 picture frame16K/yr

Reviews and returns

What reviews say buyers love and hate about 22x28 Frame

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Frame Quality”
40%of negative reviews mention “Frame Quality”
3.3%of orders come back
“Broken frame”
A buyer, on “Frame Quality”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 22x28 Frame questions

Answered from the same tracked data.