22x28 Frame
MaybeProducts sell for $36.89 on average, inside the sweet spot. But the average product has 8,446 reviews to catch up to, so 22x28 Frame is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $821K/yr346K searches / yr
- 90-day growth
- +12.6%search demand this quarter
- Competition
- 39%top-5 click share · 24 brands · 47 sellers
Flapen Score
22x28 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 22x28 Frame is stronger. Inside it, weaker.
Market
The 22x28 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 22x28 Frame 346K times last year and spent an estimated $821K. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $821K a year.
- Searches, last 12 months
- 346K
- Growth, 90 days vs prior 90
- +12.6%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $821Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- 22x28 frame111K searches a year
02 · Price
A sale here is worth $36.89.
Listings sell for $36.89 on average, from $18.13 to $80.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $36.89 that is $18K to $28K a year per listing.
- Average price
- $36.89inside the $15 to $100 sweet spot
- Price range
- $18.13–$80.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $18K–$28K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #319 within Picture Frames. It carries 8,446 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 97%
- Out of stock, average day
- 3.6%
- Average rank
- #319in Picture Frames
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 8,446per listing
- Listings tracked
- 36
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top 22x28 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
upsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack
- Price
- $29.84
- Rating
- 4.5/5
- Reviews
- 41,299
- Age
- 1y ago

LaVie Home 22x28 Picture Frame for Wall Display 22x28 Black Picture Frame with HD Plexiglas 22 x 28 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection
- Price
- $28.11
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago

Americanflat 22x28 Poster Frame - Matted to 18x24 - Engineered Wood - Black
- Price
- $32.72
- Rating
- 4.5/5
- Reviews
- 4,889
- Age
- 2y ago

Americanflat 22x28 Poster Frame with Polished Plexiglass - Streamline Collection - Thin Border Picture Frame for Wall Display - Hanging Hardware Included - Black
- Price
- $28.20
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 4y ago

Americanflat 22x28 Poster Frame - Black
- Price
- $24.29
- Rating
- 4.3/5
- Reviews
- 1,172
- Age
- 1y ago
Trending
estimated 90-day click momentum
22x28 Wall Picture Frame Black Rounded Edge Profile Frame Durable Lightweight Photo Display Frame for Home Office Studio Art Decor & Wall Gallery Collage
- Price
- $18.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

upsimples 22x28 Poster Frame Easy Slide-In Assembly Black 3 Pack
- Price
- $38.79
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 5mo ago

Americanflat 22x28 Poster Frame - Slim Molding - White
- Price
- $29.18
- Rating
- 4.6/5
- Reviews
- 13,107
- Age
- 2y ago

LUGHFSV 22x28 Picture Frame for Wall Poster Frame 18x24 with Mat or 22x28 without Mat Horizontal and Vertical for Wall Mounting Home Office Decoration
- Price
- $25.21
- Rating
- 4.2/5
- Reviews
- 156
- Age
- 1y ago

QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown
- Price
- $33.29
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago
Newest
by launch date
22x28 Wall Picture Frame Black Rounded Edge Profile Frame Durable Lightweight Photo Display Frame for Home Office Studio Art Decor & Wall Gallery Collage
- Price
- $18.13
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

upsimples 22x28 Poster Frame Easy Slide-In Assembly Black 3 Pack
- Price
- $38.79
- Rating
- 4.2/5
- Reviews
- 7,650
- Age
- 5mo ago

QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown
- Price
- $33.29
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 10mo ago

Veleclo 22x28 Picture Frame for Wall Display 22x28 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 28 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $27.87
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

Americanflat 22x28 Poster Frame - Black
- Price
- $24.29
- Rating
- 4.3/5
- Reviews
- 1,172
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
47
Est. top-5 brand share
68%
Top 20: 97%
Est. top-5 click share
39%
Top 20: 82%
Open market
29%
- Americanflat29%
- upsimples17%
- LaVie Home13%
- Veleclo5%
- BESCRCL4%
- Fisnish4%
Demand
22x28 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top 22x28 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 22x28 frame111K/yr
- 22x28 poster frame49K/yr
- 22 x 28 frame29K/yr
- 22x28 frame with mat24K/yr
- 22x28 picture frame15K/yr
- 28x22 picture frame14K/yr
- 22x28 frame with mat for 18x2411K/yr
- frame 22x2811K/yr
- poster frame 22x2811K/yr
- 22 x 28 picture frame16K/yr
Reviews and returns
What reviews say buyers love and hate about 22x28 Frame
We read the reviews and the return reasons for every product selling here.
“Broken frame”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 22x28 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









