Is 22x28 frame profitable to sell on Amazon United States?

The niche generates $821K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (62/100).

How competitive is the 22x28 frame niche?

24 brands and 47 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in 22x28 frame?

Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.

When does demand for 22x28 frame peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the 22x28 frame niche?

Listings span $18.13–$80.34; the average listing price is $36.89 (sweet spot $15–$100). The average incumbent carries 8,446 reviews — the moat a new listing must climb.

22x28 frame

Worth a look

Shows a sweet-spot price point ($36.89 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$36.89

avg listing price — sweet spot $15–$100

Price range

Incredible$18.13–$80.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great39%

top-5 click share — an open shelf

Market size

Good$821K

$821K/yr · 346K searches

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Review moat

Bad8,445.92

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, 22x28 frame is a $821K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 62/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

22x28 frame market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: $738K–$922K; units × avg price
Conversion rate: 6.4%
Avg BSR: #319
Page quality: 0%
Prime: 97%
Sponsored: 86%
Out of stock: 3.6%
Avg brand age: 47 months
Avg seller age: 197 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

39%

Top 20: 82%

Open market

29%

Americanflat29%
upsimples17%
LaVie Home13%
Veleclo5%
BESCRCL4%
Fisnish4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top 22x28 frame search terms

22x28 frame111K/yr +20.8%4.5% conv.
22x28 poster frame49K/yr +8.7%6.6% conv.
22 x 28 frame29K/yr +19.5%5.2% conv.
22x28 frame with mat24K/yr +13.8%2.7% conv.
22x28 picture frame15K/yr +14.5%3.3% conv.
28x22 picture frame14K/yr +9.0%7.2% conv.
22x28 frame with mat for 18x2411K/yr +46.2%2.4% conv.
frame 22x2811K/yr +2.9%5.3% conv.
poster frame 22x2811K/yr -3.3%6.6% conv.
22 x 28 picture frame16K/yr -29.9%3.8% conv.

All search terms

Top 22x28 frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

upsimples 22x28 Poster Frame Display Pictures 18x24 with Mat or 22 x 28 Without Wall Hanging Picture Frames Black 1 Pack

upsimples$29.844.5★41,299 rev

LaVie Home 22x28 Picture Frame for Wall Display 22x28 Black Picture Frame with HD Plexiglas 22 x 28 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Classic Collection

LaVie Home$28.114.4★6,741 rev

Americanflat 22x28 Poster Frame - Matted to 18x24 - Engineered Wood - Black

Americanflat$32.724.5★4,889 rev

Americanflat 22x28 Poster Frame with Polished Plexiglass - Streamline Collection - Thin Border Picture Frame for Wall Display - Hanging Hardware Included - Black

Americanflat$28.204.6★13,107 rev

Americanflat 22x28 Poster Frame - Black

Americanflat$24.294.3★1,172 rev

Newest

by launch date

22x28 Wall Picture Frame Black Rounded Edge Profile Frame Durable Lightweight Photo Display Frame for Home Office Studio Art Decor & Wall Gallery Collage

Generic$18.132 rev

2mo ago

upsimples 22x28 Poster Frame Easy Slide-In Assembly Black 3 Pack

upsimples$38.797,650 rev

5mo ago

QOTIB Wood 22x28 Picture Frame with 18x24 Mat Display 18x24 with Mat or 22x28 Without Mat Wood 22 by 28 Photo Frame 22 x 28 Frame for Wall Hanging Display Deep Brown

QOTIB$33.291,645 rev

10mo ago

Veleclo 22x28 Picture Frame for Wall Display 22x28 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 28 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack

Veleclo$27.871,411 rev

1y ago

Americanflat 22x28 Poster Frame - Black

Americanflat$24.291,172 rev

1y ago

What buyers say about 22x28 frame

What buyers praise and complain about, mined from review topics.

What buyers love

Frame Quality40%

“The frame is sturdy”

Quality-Overall14%

“no complaints”

Value For Money12%

“Good value”

Assembly/Installation7%

“Easy to assemble”

Advertised Vs Actual Product6%

“Will do what is needed”

Strength4%

“Sturdy and very nice looking”

Size-Overall3%

“Size great”

Mounting1%

“hardware included for easy hanging”

Efficiency1%

“Work Great”

Image/Picture Clarity1%

“crisp look to my photo”

What buyers complain about

Frame Quality40%

“Broken frame”

Quality-Overall12%

“Bad quality”

Strength11%

“Very flimsy”

Size-Overall6%

“Send me the wrong size”

Value For Money5%

“Makes my poster look expensive”

Scratch Resistance4%

“I bought two picture frames and they both were covered with a hazy smear, not clear at all; however, one of them had weird scratches also”

Defective Material/Parts4%

“Product broken”

Color3%

“I could only give it 3 stars because the mat is, annoyingly, off-white”

Durability2%

“Came broke, they fall apart constantly”

Thickness1%

“unlike others it has a very thin”

Top return reasons

Frame Quality54%

Size-Overall24%

Defective Material/Parts3%

Advertised Vs Actual Product3%

Color3%

Quality-Overall2%

Value For Money2%

Material Quality1%

Wood Quality1%

Scratch Resistance1%

Common questions

Is 22x28 frame profitable to sell on Amazon United States?: The niche generates $821K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Worth a look (62/100).
How competitive is the 22x28 frame niche?: 24 brands and 47 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in 22x28 frame?: Top complaints mined from reviews: Frame Quality, Quality-Overall, Strength. The return rate is 3.3%.
When does demand for 22x28 frame peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the 22x28 frame niche?: Listings span $18.13–$80.34; the average listing price is $36.89 (sweet spot $15–$100). The average incumbent carries 8,446 reviews — the moat a new listing must climb.