22x22 Pillow Insert
MaybeShoppers spend an estimated $2.0M a year here. But the average product has 45,252 reviews to catch up to, so 22x22 Pillow Insert is a Maybe.
- Flapen Score
- 55 / 100Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 4955
- Market size
- $2.0M/yr661K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 73%top-5 click share · 6 brands · 13 sellers
Flapen Score
22x22 Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 22x22 Pillow Insert is stronger. Inside it, weaker.
Market
The 22x22 Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 22x22 Pillow Insert 661K times last year and spent an estimated $2.0M. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 661K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 11.6%
- Market size, estimated
- $2.0Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- 22x22 pillow insert353K searches a year
02 · Price
A sale here is worth $26.30.
Listings sell for $26.30 on average, from $16.07 to $35.11. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $26.30 that is $210K to $263K a year per listing.
- Average price
- $26.30inside the $15 to $100 sweet spot
- Price range
- $16.07–$35.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $210K–$263K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #18 within Decorative Pillows, Inserts & Covers. It carries 45,252 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 6.5%
- Average rank
- #18in Decorative Pillows, Inserts & Covers
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 45,252per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top 22x22 Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Utopia Bedding 22x22 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $23.42
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 6y ago
Utopia Bedding Throw Pillows Decorative 22x22 Pillow Inserts Set of 4
- Price
- $34.25
- Rating
- 4.7/5
- Reviews
- 126,455
- Age
- 6y ago
Pillowflex Synthetic Down Pillow Insert 22x22 in - Karate Chop Pillow
- Price
- $34.06
- Rating
- 4.7/5
- Reviews
- 11,608
- Age
- 12y ago
MIULEE 22x22 Pillow Inserts Set of 2 Feather Down Throw Pillows
- Price
- $34.69
- Rating
- 4.6/5
- Reviews
- 2,247
- Age
- 3y ago
Utopia Bedding 22x22 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $21.99
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
Trending
estimated 90-day click momentum
Utopia Bedding 22x22 Throw Pillow Inserts Decorative Pillows Pack of 4
- Price
- $32.39
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 3y ago
Utopia Bedding 18x18 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $16.07
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 10y ago
Utopia Bedding Throw Pillows 22x22 Pillow Inserts Pack of 1 White
- Price
- $20.68
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
OKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 22x22 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
- Price
- $20.76
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 11mo ago
Throw Pillow Inserts Set of 2-Fluffy Square Cushions with 100% Cotton Covers-Decorative White Pillow Fillers for Sofa Bed Couch Living Room Indoor Hotel Pillows (22x22 Inch (Pack of 2)-Blue Edge)
- Price
- $20.01
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 2y ago
Newest
by launch dateOKBA Set of 2 Throw Pillow Inserts Hypoallergenic Soft & Firm Cushions with 100% Cotton Cover 22x22 Pillows Filler for Side Sleepers Sofa Bed and Home Decor Indoor Quality Hotel Pillows
- Price
- $20.76
- Rating
- 4.3/5
- Reviews
- 356
- Age
- 11mo ago
Utopia Bedding Throw Pillows 22x22 Pillow Inserts Pack of 1 White
- Price
- $20.68
- Rating
- 4.4/5
- Reviews
- 753
- Age
- 1y ago
Throw Pillows Insert Set of 2 White 22x22 in Pillow Inserts with 100% Cotton Cover Bed and Couch Decorative Stuffer Pillows Indoor Pillows for Sofa
- Price
- $20.51
- Rating
- 4.3/5
- Reviews
- 895
- Age
- 1y ago
Utopia Bedding 22x22 Throw Pillow Inserts Decorative Pillows Pack of 2
- Price
- $21.99
- Rating
- 4.7/5
- Reviews
- 12,576
- Age
- 2y ago
Throw Pillow Inserts Set of 2-Fluffy Square Cushions with 100% Cotton Covers-Decorative White Pillow Fillers for Sofa Bed Couch Living Room Indoor Hotel Pillows (22x22 Inch (Pack of 2)-Blue Edge)
- Price
- $20.01
- Rating
- 4.3/5
- Reviews
- 300
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
13
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Utopia Bedding63%
- Pillowflex13%
- MIULEE9%
- OKBA7%
- ORJ4%
- Oubonun4%
- Open — no brand owns it (0%)
Demand
22x22 Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top 22x22 Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 22x22 pillow insert353K/yr
- 22 x 22 pillow insert57K/yr
- pillow inserts 22x22 set of 245K/yr
- 22x22 pillow31K/yr
- pillow inserts 22x2225K/yr
- 22x22 pillow inserts19K/yr
- 22 inch pillow insert19K/yr
- pillowflex synthetic down pillow inserts14K/yr
- 22 pillow insert15K/yr
- throw pillow inserts 22x2214K/yr
Reviews and returns
What reviews say buyers love and hate about 22x22 Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Less fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 22x22 Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data