22x22 frame
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.40avg listing price — sweet spot $15–$100
Price range
Incredible$23.60–$44.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,990.79avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$71K$71K/yr · 47K searches
According to Flapen's Amazon United States niche tracking, 22x22 frame is a $71K/yr Amazon United States market (47K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 42/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
22x22 frame market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $79K–$94K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #574
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 219 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
15%
- JCJMY22%
- LaVie Home21%
- QOTIB14%
- Annecy13%
- VNVNK8%
- A PLUS MAX6%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +8.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top 22x22 frame search terms
- 22x22 frame25K/yr
- 22 x 22 frame10K/yr
- 22x22 picture frame5K/yr
- 22x22 frame with mat3K/yr
- 22 x 22 picture frame4K/yr
Top 22x22 frame products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LaVie Home 22x22 Picture Frame for Wall Display 22x22 Square Picture Frame with HD Plexiglas 22 x 22 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Black Classic Collection
LaVie Home$27.894.4★6,741 rev
QOTIB Wood 22x22 Picture Frame with 18x18 Mat Deep Brown Display 18x18 with Mat or 22x22 without Mat Wood 22 by 22 Photo Frame 22 x 22 Frame for Wall Hanging Display Deep Brown
QOTIB$28.254.3★1,645 rev
Annecy 22x22 Picture Frame Black1 Pack 22 x 22 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels
Annecy$27.684.4★3,038 rev
JCJMY 22x22 Picture Frame Black with 18x18 Mat Display Photo 18x18 with Mat or 22 x 22 Without Mat Wall Hanging Large 22x22 Poster Frame with Shatter Resistant Plexiglass Black
JCJMY$27.324.5★11,068 rev
JCJMY 22x22 Picture Frame Rustic Brown with 18x18 Mat Display Photo 18x18 with Mat or 22 x 22 Without Mat Wall Hanging Large 22x22 Poster Frame with Shatter Resistant Plexiglass Rustic Brown
JCJMY$28.694.5★11,068 rev
Newest
by launch date
euwazram Rustic Walnut 22x22 Frame - Single Frame 22 x 22 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
euwazram$23.60490 rev
VNVNK 22x22 Frame Natural Wood Color Perfect for 22x22 Inch Picture without Mat or 18x18 Inch Picture with Mat Home Wall Decor Picture Frame-1 PCS
VNVNK$37.331,495 rev
Veleclo 22x22 Picture Frame for Wall Display 22x22 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 22 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
Veleclo$26.761,411 rev
22x22 Frame Rustic White Distressed 22x22 Picture Frame Art Pic Hanging Poster Frame 22 by 22 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$32.292,984 rev
QOTIB Wood 22x22 Picture Frame with 18x18 Mat Deep Brown Display 18x18 with Mat or 22x22 without Mat Wood 22 by 22 Photo Frame 22 x 22 Frame for Wall Hanging Display Deep Brown
QOTIB$28.251,645 rev
Trending
90-day click momentumeuwazram Rustic Walnut 22x22 Frame - Single Frame 22 x 22 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
euwazram$23.604.6★
VNVNK 22x22 Frame Natural Wood Color Perfect for 22x22 Inch Picture without Mat or 18x18 Inch Picture with Mat Home Wall Decor Picture Frame-1 PCS
VNVNK$37.334.4★
DUENPY 22x22 Picture Frame 4x6 Collage Picture Frame Displays Sixteen 4x6 inch Photos Collage Wall Decor Wall Hanging Black
DUENPY$24.734.5★
JCJMY 22x22 Picture Frame Rustic Brown with 18x18 Mat Display Photo 18x18 with Mat or 22 x 22 Without Mat Wall Hanging Large 22x22 Poster Frame with Shatter Resistant Plexiglass Rustic Brown
JCJMY$28.694.5★
22x22 Frame Rustic White Distressed 22x22 Picture Frame Art Pic Hanging Poster Frame 22 by 22 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
JDZIVTOP$32.294.4★
What buyers say about 22x22 frame
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“fit just right”
“Excellent value”
“Excellent Frame”
“As expected”
“It mounts perfectly”
“Easy to use and nice quality”
What buyers complain about
“Cheap”
“This frame is such poor quality”
“Thin and flimsey”
“The clasps don't stay in place”
“It should have cost no more than $2.00”
“not solid wood”
Top return reasons
Common questions
- Is 22x22 frame profitable to sell on Amazon United States?
- The niche generates $71K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the 22x22 frame niche?
- 12 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in 22x22 frame?
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 6.0% — above our launch gate.
- When does demand for 22x22 frame peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the 22x22 frame niche?
- Listings span $23.60–$44.29; the average listing price is $31.40 (sweet spot $15–$100). The average incumbent carries 5,991 reviews — the moat a new listing must climb.