22x22 Frame
FailShoppers spend an estimated $71K a year here, so 22x22 Frame is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $71K/yr47K searches / yr
- 90-day growth
- +8.7%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 17 sellers
Flapen Score
22x22 Frame against its category
The dotted line is the Home & Kitchen average. Past it, 22x22 Frame is stronger. Inside it, weaker.
Market
The 22x22 Frame market on Amazon at a glance
Shoppers on Amazon United States searched for 22x22 Frame 47K times last year and spent an estimated $71K. The top 5 brands take 79% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +8.7%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $71Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- 22x22 frame25K searches a year
02 · Price
A sale here is worth $31.40.
Listings sell for $31.40 on average, from $23.60 to $44.29. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $31.40 that is $3K to $8K a year per listing.
- Average price
- $31.40inside the $15 to $100 sweet spot
- Price range
- $23.60–$44.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$8K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #574 within Picture Frames. It carries 5,991 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #574in Picture Frames
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 5,991per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top 22x22 Frame products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 2, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LaVie Home 22x22 Picture Frame for Wall Display 22x22 Square Picture Frame with HD Plexiglas 22 x 22 Poster Frame 1 Pack Display Frame for Vertical or Horizontal Black Classic Collection
- Price
- $27.89
- Rating
- 4.4/5
- Reviews
- 6,741
- Age
- 2y ago

QOTIB Wood 22x22 Picture Frame with 18x18 Mat Deep Brown Display 18x18 with Mat or 22x22 without Mat Wood 22 by 22 Photo Frame 22 x 22 Frame for Wall Hanging Display Deep Brown
- Price
- $28.25
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 1y ago

Annecy 22x22 Picture Frame Black1 Pack 22 x 22 Picture Frame for Wall Decoration Classic Black Minimalist Style Suitable for Decorating Houses Offices Hotels
- Price
- $27.68
- Rating
- 4.4/5
- Reviews
- 3,038
- Age
- 3y ago

JCJMY 22x22 Picture Frame Black with 18x18 Mat Display Photo 18x18 with Mat or 22 x 22 Without Mat Wall Hanging Large 22x22 Poster Frame with Shatter Resistant Plexiglass Black
- Price
- $27.32
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago

JCJMY 22x22 Picture Frame Rustic Brown with 18x18 Mat Display Photo 18x18 with Mat or 22 x 22 Without Mat Wall Hanging Large 22x22 Poster Frame with Shatter Resistant Plexiglass Rustic Brown
- Price
- $28.69
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago
Trending
estimated 90-day click momentum
euwazram Rustic Walnut 22x22 Frame - Single Frame 22 x 22 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
- Price
- $23.60
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 7mo ago

VNVNK 22x22 Frame Natural Wood Color Perfect for 22x22 Inch Picture without Mat or 18x18 Inch Picture with Mat Home Wall Decor Picture Frame-1 PCS
- Price
- $37.33
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 9mo ago

DUENPY 22x22 Picture Frame 4x6 Collage Picture Frame Displays Sixteen 4x6 inch Photos Collage Wall Decor Wall Hanging Black
- Price
- $24.73
- Rating
- 4.5/5
- Reviews
- 2,350
- Age
- 1y ago

JCJMY 22x22 Picture Frame Rustic Brown with 18x18 Mat Display Photo 18x18 with Mat or 22 x 22 Without Mat Wall Hanging Large 22x22 Poster Frame with Shatter Resistant Plexiglass Rustic Brown
- Price
- $28.69
- Rating
- 4.5/5
- Reviews
- 11,068
- Age
- 1y ago

22x22 Frame Rustic White Distressed 22x22 Picture Frame Art Pic Hanging Poster Frame 22 by 22 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $32.29
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago
Newest
by launch date
euwazram Rustic Walnut 22x22 Frame - Single Frame 22 x 22 Poster Frame for Artwork Puzzles Photos and Movie Posters Picture Frames
- Price
- $23.60
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 7mo ago

VNVNK 22x22 Frame Natural Wood Color Perfect for 22x22 Inch Picture without Mat or 18x18 Inch Picture with Mat Home Wall Decor Picture Frame-1 PCS
- Price
- $37.33
- Rating
- 4.4/5
- Reviews
- 1,495
- Age
- 9mo ago

Veleclo 22x22 Picture Frame for Wall Display 22x22 Black Picture Frame with Shatter Resistant Plexiglass Stable and Sturdy 22 x 22 Poster Frame for Wall Display Handpicked Gift Collection 1 Pack
- Price
- $26.76
- Rating
- 4.4/5
- Reviews
- 1,411
- Age
- 1y ago

22x22 Frame Rustic White Distressed 22x22 Picture Frame Art Pic Hanging Poster Frame 22 by 22 Gallery Family Concert Portrait Wall Photo Frame Anniversary/Birthday/Wedding/Thank you/Christmas Gift
- Price
- $32.29
- Rating
- 4.4/5
- Reviews
- 2,984
- Age
- 1y ago

QOTIB Wood 22x22 Picture Frame with 18x18 Mat Deep Brown Display 18x18 with Mat or 22x22 without Mat Wood 22 by 22 Photo Frame 22 x 22 Frame for Wall Hanging Display Deep Brown
- Price
- $28.25
- Rating
- 4.3/5
- Reviews
- 1,645
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
15%
- JCJMY22%
- LaVie Home21%
- QOTIB14%
- Annecy13%
- VNVNK8%
- A PLUS MAX6%
- Open — no brand owns it (6 brands, 15%)
Demand
22x22 Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top 22x22 Frame search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 22x22 frame25K/yr
- 22 x 22 frame10K/yr
- 22x22 picture frame5K/yr
- 22x22 frame with mat3K/yr
- 22 x 22 picture frame4K/yr
Reviews and returns
What reviews say buyers love and hate about 22x22 Frame
We read the reviews and the return reasons for every product selling here.
“Cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 22x22 Frame questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









