Is 22x22 Down Pillow Insert profitable to sell on Amazon United States?

Flapen scores 22x22 Down Pillow Insert 47 out of 100 on Amazon United States, a Fail. Shoppers spend $348K a year across 20 tracked products. 3 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -4.1% in the last 90 days.

How competitive is the 22x22 Down Pillow Insert niche on Amazon United States?

9 brands and 14 sellers compete in 22x22 Down Pillow Insert on Amazon United States. The top 5 22x22 Down Pillow Insert products take 62% of clicks, and the top 5 brands take 89%.

What do buyers complain about in 22x22 Down Pillow Insert?

22x22 Down Pillow Insert buyers on Amazon United States complain most about Fluffiness, Smell, and Size-Overall. An estimated 1.7% of orders come back.

When does demand for 22x22 Down Pillow Insert peak?

Search demand for 22x22 Down Pillow Insert on Amazon United States peaks in May–Jun–Jul, and the busiest month runs 4.3× the quietest.

What does it cost to enter the 22x22 Down Pillow Insert niche?

22x22 Down Pillow Insert sells for $30.70 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.07 to $51.50. The average product has 19,602 reviews, the count a new listing must catch up to.

22x22 Down Pillow Insert

Fail

The average product has 19,602 reviews to catch up to, so 22x22 Down Pillow Insert is a Fail.

Flapen Score: 47
47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size: $348K/yr214K searches / yr
90-day growth: -4.1%search demand this quarter
Competition: 62%top-5 click share · 9 brands · 14 sellers

Flapen Score

22x22 Down Pillow Insert against its category

The dotted line is the Home & Kitchen average. Past it, 22x22 Down Pillow Insert is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The 22x22 Down Pillow Insert market on Amazon at a glance

Shoppers on Amazon United States searched for 22x22 Down Pillow Insert 214K times last year and spent an estimated $348K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.

Searches, last 12 months: 214K
Growth, 90 days vs prior 90: -4.1%
Conversion, latest week: 5.3%
Market size, estimated: $348Ka year
Peak month: July4.3× the quietest month
Top search term: down pillow inserts62K searches a year

02 · Price

A sale here is worth $30.70.

Listings sell for $30.70 on average, from $16.07 to $51.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $30.70 that is $15K to $23K a year per listing.

Average price: $30.70inside the $15 to $100 sweet spot
Price range: $16.07–$51.50
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $15K–$23K
Returns: 1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Decorative Pillows, Inserts & Covers. It carries 19,602 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #53in Decorative Pillows, Inserts & Covers
Average rating: 4.57 starsAmazon United States average 4.42 stars
Average reviews: 19,602per listing
Listings tracked: 20

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 41 months

Products

Top 22x22 Down Pillow Insert products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Brand 165%
Brand 29%
Brand 36%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (3 brands, 7%)

Demand

22x22 Down Pillow Insert search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top 22x22 Down Pillow Insert search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

down pillow inserts62K/yr -12.7%3.0% conv.
feather pillow inserts22K/yr +3.1%2.4% conv.
down throw pillows20K/yr +6.8%2.4% conv.
22x22 down pillow insert16K/yr -2.5%10.7% conv.
down pillow inserts 22x2213K/yr +1.7%8.4% conv.
down throw pillow inserts15K/yr -16.3%2.6% conv.
down pillow insert10K/yr -5.5%2.8% conv.
feather down pillow inserts6K/yr +29.6%2.3% conv.
feather throw pillows9K/yr -12.6%1.8% conv.
choppable pillow inserts5K/yr +12.1%1.9% conv.

Reviews and returns

What reviews say buyers love and hate about 22x22 Down Pillow Insert

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”

12%of negative reviews mention “Fluffiness”

1.7%of orders come back

“Not full and fluffy”

A buyer, on “Fluffiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common 22x22 Down Pillow Insert questions

Answered from the same tracked data.

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