22x22 Down Pillow Insert
FailThe average product has 19,602 reviews to catch up to, so 22x22 Down Pillow Insert is a Fail.
- Flapen Score
- 47 / 100Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 4947
- Market size
- $348K/yr214K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 62%top-5 click share · 9 brands · 14 sellers
Flapen Score
22x22 Down Pillow Insert against its category
The dotted line is the Home & Kitchen average. Past it, 22x22 Down Pillow Insert is stronger. Inside it, weaker.
Market
The 22x22 Down Pillow Insert market on Amazon at a glance
Shoppers on Amazon United States searched for 22x22 Down Pillow Insert 214K times last year and spent an estimated $348K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $348K a year.
- Searches, last 12 months
- 214K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- $348Ka year
- Peak month
- July4.3× the quietest month
- Top search term
- down pillow inserts62K searches a year
02 · Price
A sale here is worth $30.70.
Listings sell for $30.70 on average, from $16.07 to $51.50. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $30.70 that is $15K to $23K a year per listing.
- Average price
- $30.70inside the $15 to $100 sweet spot
- Price range
- $16.07–$51.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$23K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Decorative Pillows, Inserts & Covers. It carries 19,602 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Decorative Pillows, Inserts & Covers
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 19,602per listing
- Listings tracked
- 20
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top 22x22 Down Pillow Insert products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MIULEE 22x22 Pillow Inserts Set of 2 Feather Down Throw Pillows
- Price
- $34.69
- Rating
- 4.6/5
- Reviews
- 2,247
- Age
- 3y ago
MIULEE 18x18 Pillow Inserts Premium Feather and Down Pillows Pack of 4
- Price
- $31.83
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
basic home Hotel-Style 18x18 Goose Feather Pillow Insert for Sofa & Bed - 100% Odorless & Plump Cushion Filler - 233TC Cotton with Inner Liner to Prevent Poking (18x18 Inch)
- Price
- $24.42
- Rating
- 4.5/5
- Reviews
- 12,246
- Age
- 7y ago
MIULEE Goose Feather Down 20x20 Pillow Insert Set of 2 with 100% Down-Proof Cotton Cover Soft Fluffy Decorative Pillow for Sofa Bed Couch Living Room White
- Price
- $31.95
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 1y ago
MIULEE 18x18 Pillow Inserts Set of 2 Feather Down Throw Pillows
- Price
- $25.80
- Rating
- 4.6/5
- Reviews
- 2,247
- Age
- 3y ago
Trending
estimated 90-day click momentum
Utopia Bedding 18x18 Pillow Inserts White Throw Pillows for Couch 2 Pack
- Price
- $16.07
- Rating
- 4.6/5
- Reviews
- 217,964
- Age
- 10y ago
MIULEE 18x18 Pillow Inserts Premium Feather and Down Pillows Pack of 4
- Price
- $31.83
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
ROSE FEATHER Down Pillow Inserts 20x20 100% Goose Down Feather Throw Pillows Inserts - Ultra Plush Decorative Pillow Insert with Soft Cotton Cover for Couch Sofa Bed Living Room White (Pack of 1)
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 8mo ago
ComfyDown 18x18 Throw Pillow Insert Down & Feather Fill 100% Cotton Cover Made in USA Premium Soft Decorative Pillow Form Sham Stuffer for Bed Sofa & Couch
- Price
- $24.78
- Rating
- 4.6/5
- Reviews
- 8,180
- Age
- 11y ago
MIULEE 26x26 Euro Pillow Inserts Set of 2 Feather Down Throw Pillows
- Price
- $35.29
- Rating
- 4.6/5
- Reviews
- 2,247
- Age
- 3y ago
Newest
by launch dateMIULEE 18x18 Pillow Inserts Premium Feather and Down Pillows Pack of 4
- Price
- $31.83
- Rating
- 4.6/5
- Reviews
- 183
- Age
- 5mo ago
DOWNSTORIA 18x18 Feather Down Pillow Inserts Set of 2 Decorative Pillows with 100% Coton Cover Throw Pillow for Bed Couch and Sofa.
- Price
- $29.45
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 8mo ago
ROSE FEATHER Down Pillow Inserts 20x20 100% Goose Down Feather Throw Pillows Inserts - Ultra Plush Decorative Pillow Insert with Soft Cotton Cover for Couch Sofa Bed Living Room White (Pack of 1)
- Price
- $26.43
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 8mo ago
MIULEE Goose Feather Down 20x20 Pillow Insert Set of 2 with 100% Down-Proof Cotton Cover Soft Fluffy Decorative Pillow for Sofa Bed Couch Living Room White
- Price
- $31.95
- Rating
- 4.5/5
- Reviews
- 294
- Age
- 1y ago
MIULEE 20x20 Feather Down Pillow Inserts Set of 2 Fluffy for Chop Look
- Price
- $30.02
- Rating
- 4.7/5
- Reviews
- 449
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
14
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
7%
- MIULEE65%
- basic home9%
- puredown6%
- ComfyDown5%
- Utopia Bedding5%
- SNUG&COZY4%
- Open — no brand owns it (3 brands, 7%)
Demand
22x22 Down Pillow Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×
Search terms
Top 22x22 Down Pillow Insert search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- down pillow inserts62K/yr
- feather pillow inserts22K/yr
- down throw pillows20K/yr
- 22x22 down pillow insert16K/yr
- down pillow inserts 22x2213K/yr
- down throw pillow inserts15K/yr
- down pillow insert10K/yr
- feather down pillow inserts6K/yr
- feather throw pillows9K/yr
- choppable pillow inserts5K/yr
Reviews and returns
What reviews say buyers love and hate about 22x22 Down Pillow Insert
We read the reviews and the return reasons for every product selling here.
“Not full and fluffy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 22x22 Down Pillow Insert questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data