22 momme silk pillowcase
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.90avg listing price — sweet spot $15–$100
Price range
Great$9.14–$58.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$983K$983K/yr · 1.3M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad16,074.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, 22 momme silk pillowcase is a $983K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
22 momme silk pillowcase market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- $1.1M–$1.5M
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #175
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- BLISSY81%
- Suatien5%
- ZIMASILK5%
- J JIMOO4%
- DKBslik2%
- LYSHIN2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.5×
Top 22 momme silk pillowcase search terms
- blissy silk pillow cases669K/yr
- blissy143K/yr
- blissy silk pillowcase 2 pack standard size165K/yr
- blissy pillowcase89K/yr
- blissy silk pillowcase58K/yr
- 22 momme mulberry silk pillowcase22K/yr
- 22 momme silk pillowcase14K/yr
- blissy pillow case13K/yr
- blissy silk pillow cases 2 pack24K/yr
- 100% pure mulberry silk pillowcase7K/yr
Top 22 momme silk pillowcase products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Blissy White Standard)
BLISSY$47.834.5★9,951 rev
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Silver Standard)
BLISSY$46.434.5★9,951 rev
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Pink Standard)
BLISSY$49.364.5★9,951 rev
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Champagne Standard)
BLISSY$56.464.5★9,951 rev
Mulberry Silk Pillowcase for Hair and Skin Standard Size 20X 26 Pillow Case with Hidden Zipper Soft Breathable Smooth Cooling Silk Pillow Covers for Sleeping (Haze Blue Standard 1Pcs)
Suatien$9.324.5★41,007 rev
Newest
by launch dateBlissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Blush Standard)
BLISSY$58.8111 rev
Silk Pillow Cases 2 Pack Standard Size with Hidden Zipper Mulberry Silk Pillowcase for Hair and Skin Smooth and Soft Breathable Cooling Silk Satin Pillowcase Set of 2 Gifts for WomenChampagne
LYSHIN$16.207,793 rev
BLISSY Silk Bonnet for Sleeping for Long and Curly Hair - 100% Pure Mulberry Silk 22 Momme 6a High-Grade Fibers Silver
BLISSY$57.03144 rev
BLISSY Silk Bonnet For Sleeping For Long And Curly Hair - 100% Pure Mulberry Silk 22 Momme 6a High-grade Fibers
BLISSY$56.88144 rev
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Champagne Standard)
BLISSY$56.469,951 rev
Trending
90-day click momentumBLISSY Silk Bonnet for Sleeping for Long and Curly Hair - 100% Pure Mulberry Silk 22 Momme 6a High-Grade Fibers Silver
BLISSY$57.033.7★
BLISSY Silk Bonnet For Sleeping For Long And Curly Hair - 100% Pure Mulberry Silk 22 Momme 6a High-grade Fibers
BLISSY$56.883.7★
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Pink Standard)
BLISSY$49.364.5★
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Blush Standard)
BLISSY$58.814.1★
Blissy Silk Pillowcase - 100% Pure Mulberry Silk - 22 Momme 6A High-Grade Fibers - Silk Pillow Cover for Hair & Skin - Regular Queen & King (Silver Standard)
BLISSY$46.434.5★
What buyers say about 22 momme silk pillowcase
What buyers praise and complain about, mined from review topics.What buyers love
“Silky Soft”
“Quality and lasting cases”
“Soft and Comfortable”
“Very affordable”
“Nice fabric”
“colors so pretty”
“As described”
“It improved my sleep quality”
“Fits well”
“Comfortable, Beautiful Pillowcases”
What buyers complain about
“Not quite the value I thought it would be”
“The material is super thin”
“Breaks easily”
“Horrible quality”
“Too small”
“The color is not as shown”
“stains very easily”
“nothing like the picture”
“once it started ripping at the seams it kept getting worse”
“not super soft”
Top return reasons
Common questions
- Is 22 momme silk pillowcase profitable to sell on Amazon United States?
- The niche generates $983K/yr across 12 tracked products. 90-day search growth is -20.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the 22 momme silk pillowcase niche?
- 6 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in 22 momme silk pillowcase?
- Top complaints mined from reviews: Value For Money, Material Quality, Durability. The return rate is 2.0%.
- When does demand for 22 momme silk pillowcase peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the 22 momme silk pillowcase niche?
- Listings span $9.14–$58.81; the average listing price is $37.90 (sweet spot $15–$100). The average incumbent carries 16,074 reviews — the moat a new listing must climb.